Journal of Korea Port Economic Association (한국항만경제학회지)

The Korea Port Economic Association (한국항만경제학회)
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An Exploratory Study on the Changes in Maritime Business Models from a Cognitive Perspective in Response to Digital and Decarbonization Transitions

해양산업의 디지털-탈탄소 전환에 따른 비즈니스모델 변화에 대한 인지적 관점의 탐색적 연구

  • 안순구 (울산정보산업진흥원 AI신산업본부) ;
  • 윤희성 (한국해양대학교 해양금융대학원)
  • Received : 2023.01.26
  • Accepted : 2023.03.31
  • Published : 2023.03.31
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Abstract

The maritime industry is undergoing significant changes due to digitalization and decarbonization, collectively known as "2D." This study investigates how these transformations are impacting the industry's business models. Since the changes are still ongoing, a cognitive approach was used to derive business models, rather than relying on actual case studies. The study presents experimental maritime business models that correspond to the four types of business model frameworks (or archetypes), along with recent trends for each model. The research results show that new business models are emerging in various areas, including the commercial and technical fields of the maritime industry. This thought-provoking study is significant as a pioneering investigation that will stimulate subsequent case-based research in academia and provide strategic guidance to market participants or policy makers in the maritime industry.

통칭하여 "2D"라고 하는 디지털화 및 탈탄소화로 인해 해양 산업이 크게 변화하고 있다. 본 연구는 이러한 변화가 산업의 비즈니스모델에 어떤 영향을 미치고 있는지를 탐구하는 것이다. 이러한 변화는 여전히 진행 중이기 때문에 실제 사례연구에 의존하기보다는 비즈니스모델을 도출하기 위해 인지적 접근 방식을 사용했다. 본 연구에서는 문헌조사를 통해 4차산업혁명의 주요 비즈니스 모델 프레임워크를 도출하며, 이를 바탕으로 해양산업 유형별 비즈니스 모델과 각 모델별 최신 동향을 제시한다. 연구 결과는 해양 산업의 상업적, 기술적 분야를 포함하여 다양한 분야에서 새로운 비즈니즈모델이 등장하고 있음을 보여준다. 본 연구는 향후 학계의 사례기반 연구를 활성화하고, 해양산업 분야의 시장참여자나 정책입안자에게 전략적 지침을 제공할 수 있는 선구적인 연구로서 의의가 있다.

Keywords

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