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서대문구 천연·충현 지역 맛골목 순례: 해시태그 단어의 의미연결망분석과 지역 대학연계 쿠킹클래스 운영

The Taste-alleys Pilgrimage in Cheonyeon·Chunghyeon Seodaemun-gu: A Semantic Network Analysis of the Hashtag and Cooking Class Operation of Industry-academic Cooperation

  • Kyung Soo Han (Kyonggi University department of foodservice and Culinary management) ;
  • Ji Eun Min (Kyonggi University department of foodservice and Culinary management) ;
  • Ji Hyun An (Kyonggi University department of foodservice and Culinary management) ;
  • Jin Hee Kim (Kyonggi University department of foodservice and Culinary management)
  • 투고 : 2023.06.17
  • 심사 : 2023.06.27
  • 발행 : 2023.06.30

초록

This study was based on the results of the study of 'Cheonyeon and Chunghyun Taste Alley Pilgrimage- Introducing Hidden Restaurants in Our Town', which was adopted as a project to revitalize urban regeneration as part of the Cheonyeon and Chunghyun Urban Regeneration New Deal project. This study was conducted in total of two stages, as a first step, the commercial district of Seodaemun Station was analyzed by analyzing the hashtag (#) mentioned along with the "Seodamun Station Restaurant" on Instagram from 2015 to 2020. As a result of the analysis, it was found to be an office commercial district related to "office workers", and it was found to be a commercial district with the characteristics of "small but certain happiness" where you can find hidden restaurants in front of your house. Based on the characteristics of these commercial districts, five stores utilizing the characteristics of the region were selected and cooking classes were conducted for students of Kyonggi University, who are local residents. The purpose of this study was to revitalize the aging Seoul city and contribute to the formation of positive relationships between local residents and merchants through cooking classes. In addition, the process was produced as digital media content and used as local promotional materials.

키워드

과제정보

천연·충현 도시재생 뉴딜 2020 대학-지역연계사업의 지원을 받아 작성되었습니다.

참고문헌

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