• 디지털산업정보학회논문지
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• 제4권4호
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• pp.85-101
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• 2008

This study focuses on visual aesthetic factors in the apparel web site design. 103 undergraduates participated in the evaluation of six internet web sites. The evaluation were recorded and analyzed by using the inspection method and a questionnaire. Findings of this study can be summarized as follows: First, the result of SPSS-factor analysis shows that there are 2 distinct factors; 'classical aesthetics' and 'expressive aesthetics'. 'classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design. This conceptual confusion relating to 'visual aesthetic design' can be clarified by these findings. Second, as a result of multiple regression analyses, 'classical aesthetics' and 'expressive aesthetics' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'engagement' of Rosen & Purinton as the 'interactivity' between users and web sites. Finally, this study suggests that 'good design' for internet web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• 디자인학연구
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• 제17권3호
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• pp.179-188
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• 2004

최근까지 제품디자인에 있어서의 조형요소의 심미성에 관한 연구가 많이 진행되어 왔다. 그러나 기존의 연구는 "심미성 요인이 무엇인가\ulcorner"에 초점을 맞추어 왔을 뿐 각각의 심미적 요소들이 사용자의 심미적 반응에 어떻게 영향을 미치는지에 대해서는 그다지 연구된 바가 없다. 따라서 본 연구는 제품 디자인에서 심미성 요소를 내용미와 형태미로 나누어 서로의 상관관계를 파악하고 사용자의 심미적 반응에 어떠한 영향을 미치는지를 알아보는 연구이다. 더욱이 연구의 초점이 내용미 중 전형성을 형태미 중 리듬을 중심으로 서로의 심미적 반응의 영향 정도와 가격과 브랜드력 같은 조절변수에 의해 심미적 반응이 어떻게 달라지는지를 검증하고자 하기 위한 연구이다.본 연구를 통하여 실제로 디자인 현장이나 기업에서 디자인에 있어서 심미적 영향요소를 적용하는 데에 대한 의미 있는 시사점을 제공해주고 디자인의 심미성에 대한 이론적인 체계를 만들어 가는 것에 기여하리라 본다.것에 기여하리라 본다.

• 감성과학
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• 제7권4호
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• pp.7-17
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• 2004

최근까지 제품디자인에 있어서의 조형요소의 심미성에 관한 연구가 많이 진행되어 왔다. 그러나 기존의 연구는 "심미성 요인이 무엇인가\ulcorner"에 초점을 맞추어 왔을 뿐 각각의 심미적 요소들이 사용자의 심미적 반응에 어떻게 영향을 미치는지에 대해서는 그다지 연구된 바가 없다. 따라서 본 연구는 제품디자인에서 심미성 요소를 내용미와 형태미로 나누어 서로의 상관관계를 파악하고 사용자의 심미적 반응에 어떠한 영향을 미치는지를 알아보는 연구이다. 더욱이 연구의 초점이 내용미 중 전형성을, 형태미 중 균형을 중심으로 서로의 심미적 반응의 영향정도와 관여수준과 국가와 같은 조절변수에 의해 심미적 반응이 어떻게 달라지는지를 검증하고자 하기 위한 연구이다. 본 연구를 통하여 실제로 디자인 현장이나 기업에서 디자인에 있어서 심미적 영향요소를 적용하는 데에 대한 의미 있는 시사점을 제공해주고 디자인의 심미성에 대한 이론적인 체계를 만들어가는 것에 기여하리라 본다. 기여하리라 본다.

• 한국컴퓨터정보학회논문지
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• 제22권6호
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• pp.101-107
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• 2017

In this paper, We propose the aesthetic exploration of horseback riding is considered to be the process of pursuing physical, mental, emotional, and social beauty. Despite the search effect of aesthetics in various aspects, the study of equestrian aesthetics in the field of physical education in Korea is very insufficient. Equestrian aesthetics is being studied in the field of special physical education and is being studied in the fields of rehabilitation and therapeutic horseback riding. Horse riding is a type of exercise. However, studies that track and observe various changes are inadequate. The purpose of this study is to explore the theory of equestrian aesthetics and to explore the possibility of approaching aesthetic theory from the top of horseback riding and to extend the area of equestrian game aesthetically. Until now, horse riding has been thought to be an aristocratic sport. Today, however, everyone can participate. Horseback riding is a sport for raising livelihoods, and it is a special sport that animals and humans enjoy in harmony. Equestrianism is a method of aesthetics from below, a philosophical method of aesthetics from the top, and a scientific method of empirical or positivistic direction. This study examines equestrian aesthetics from aesthetic point of view through the whole process of horse riding. The purpose of this study is to explore the aesthetics of horse riding through an aesthetic approach from the top, and to study the nature of aesthetics, a philosophical debate on beauty, Art can be divided into two categories: empiricism and positivism. For the sake of simplicity, the former is called the philosophical method, the latter is called the scientific method, and the latter is called the aesthetic from the bottom. Generally, in art, artistic, artistic works, perfumers, if you are grasped in the triangular shape, equestrian aesthetics can be described as triplets such as horse riding, passengers, and spectators. It was not easy to give satisfactory results in suggesting a new theory or a clear discussion due to lack of precedent research.

• 감성과학
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• 제15권2호
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• pp.249-258
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• 2012

본 연구는 작업속성에 따른 스마트폰의 심미성이 주관적 사용성과 객관적 사용성에 미치는 영향을 살펴보았다. 기존의 여러 연구에서 심미성이 주관적 사용성과 객관적 사용성에 미치는 영향에 대해 살펴보았지만, 아직까지도 심미성과 객관적 사용성의 관계는 모호했다. 본 연구에서는 동일한 기능을 가지지만 다른 심미성을 가진 스마트폰을 사용하여 36명의 피실험자에게 3가지 타입의 작업(정보입력작업, 정보검색작업, 정보유희작업)을 수행하도록 하였으며, 이때의 수행도와 주관적 평가가 기록되었다. 그 결과 높은 심미성이 낮은 심미성에 비해 주관적 사용성이 사용 전과 후에 높게 평가되었지만, 사용 전에 비해 사용 후에는 그 차이가 줄어들었다. 또한 심미성이 높은 것이 작업수행시간이 더 오래 소요되었다. 하지만 작업속성과 심미성에 의한 교호작용은 보이지 않았다. 본 연구의 결과는 심미성은 감성적 만족도뿐만 아니라 다양한 효과를 가진다는 것을 보여주었다. 본 연구의 결과는 사용성 평가에서 심미성이 주관적 사용성과 객관적 사용성에 미치는 영향을 예측할 수 있게 해줄 것이라고 기대된다.

• 한국가구학회지
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• 제19권6호
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• pp.498-506
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• 2008

This study explored interpretation of the symbolical and metaphorical aesthetics in experiencing art/craft/handmade/studio furniture theoretically for 'wood culture experience class' or 'wood love experience class' by the Korea Forest Service because the class tends to focus on making simple wood works involved just in the practical part. Qualitative conceptual analysis as the principal methodology was used to achieve the theoretical context in the experience programs. After the lesson one on defining the postmodern aesthetics in New Design furniture as metaphor in the previous paper, I developed lesson two for an aesthetics of art and everyday life with wood furniture which expresses the metaphorical and symbolical aesthetics appeared as New Design furniture in postmodernism. As statement of objective in the second lesson, I explored that students in elementary schools personally transform and interpret the postmodern aesthetics of New Design furniture metaphorically with the meanings of symbol. As a result, the students will be able to write about the aesthetics of New Design furniture as metaphor in interpretation transformed by his/her perspective of a piece of selected New Design furniture.

• 한국조경학회지
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• 제25권4호
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• pp.89-106
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• 1998

This essay addresses the role of environmental aesthetics in landscape architecture : how can environmental aesthetics enrich landscape architectural theory and practice\ulcorner It begins by criticizing the predominant notions toward theory : theory as an instrumental design method, theoretical vacuum in modernism of landscape architecture, and the intimate relation of theory and practice in 18th-century England. It suggests that the expulsion of theory in landscape architectural academics and profession is nothing but an inappropriate bias. In the second place, the essay explores a remaining question : why environmental aesthetics is a part of landscape architectural theory\ulcorner I would argue that environmental aesthetics can transcend the man-nature(subject-object) dichotomy, one of heritages of Western modernity project. Here, landscape architecture meets environmental aesthetics, and both can intermediate between theory and practice. For landscape architecture is (and ought to be) a device of embodied communication, creating symbolic settings wherein an interconnection of man and nature can occur. Finally, this essay examines the aesthetics of engagement that Arnold Berleant claimed recently. This theory of aesthetic experience has a possibility of making corrections some improper conventions in landscape architectural creation and appreciation : disinterested contemplation, visual-orientedness, decoration-denteredness, and so forth. I would conclude that environmental aesthetics can be a significant theory which can correct misconceptions in landscape design and appreciation and, further, can lead contemporary practice. As the great mediator between man and nature, between theory and practice, environmental aesthetics has a profound role to play in the realm of landscape architecture, and vice versa.

• 한국의류학회지
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• 제35권10호
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• pp.1139-1149
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• 2011

This study tested the validity of a three-factor model of the centrality of visual product aesthetics developed by Bloch, Brunel, and Arnold (2003) and explored the relationships between the centrality of visual product aesthetics and the relevant constructs. It was hypothesized that the path relationships including innovativeness and consumer independent judgment making are relevant constructs of the centrality of visual product aesthetics. Data were gathered by surveying university students in the Seoul metropolitan area (using convenience sampling) and 322 questionnaires were used in the statistical analysis. Correlation analysis, factor analysis, and regression analysis were conducted to analyze the data. The findings show the validity of the three factors (value, acumen, and response intensity) of the centrality of visual product aesthetics. Tests of the hypothesized path show that innovativeness influences the centrality of visual product aesthetics both directly and indirectly through consumer independent judgment making. Innovativeness positively influenced consumer independent judgment making and the three factors of the centrality of visual product aesthetics, whereas consumer independent judgment negatively influences the response intensity factor of the centrality of visual product aesthetics. The implications of these findings and suggestions for future study are also discussed.

• 조형예술학연구
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• 제13권1호
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• pp.11-21
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• 2008

It seems to be difficult to bridge between human and nature. All depictions of nature are not necessarily reflections of reality. Thoughts are projected into nature, then nature will reflect us. The world is composed of natural and cultural environment. There are differences between depiction of nature based on correspondence and construction of world. Environmental aesthetics is an emerging field of study that focuses on nature's aesthetic value as well as on its ethical and environmental implications. Allen Carlson, a pioneer in environmental aesthetics, provides challenges as well as a wealth of resources for those who would appropriate his ideas in the service of environmental protection. Carlson's positive aesthetics, his focus on the functionality of human environments, and his integration of aesthetics and ethics have great import for those seeking to use aesthetics to assist in addressing environmental controversies. Environmental ethics would benefit from taking environmental aesthetics more seriously. Environmental aesthetics is an emerging discipline that explores the meaning and influence of environmental perception and experience on human life. Arguing for the idea that environment is not merely a setting for people but fully integrated and continuous with us, Arnold Berleant explores the aesthetic dimensions of the human-environment continuum in both theoretical terms and concrete situations. Aesthetic experience is always contextual. The aesthetic aspect of any human habitat is an essential part of its desirability. The aesthetic perception of environment shows us the reciprocity that constitutes both person and place. The genuine beauty lies in the coexistence and harmony with natural environment.

• International Journal of Advanced Culture Technology
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• 제8권2호
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• pp.129-138
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• 2020

Recently the wearable technologies market has diversified to the point where even the leading fashion brands have adopted prototypes. For this reason, consumer- and fashion-centric perspectives on the consumption of wearable technologies are needed for a better understanding of the market. The author tests the effect of design aesthetics of a fictitious smartwatch (i.e., the wearable technology) as a key factor of non-functional hedonic consumption on consumer-perceived product value. The results of an online survey of 233 U.S. shoppers indicate a strong, positive effect of design aesthetics on both the perceived utilitarian and hedonic values of wearable technologies. Furthermore, the hypothesized moderation of gender is statistically confirmed in the mechanism of design aesthetics toward perceived utilitarian value, but gender is found to not moderate the effect of design aesthetics for the smartwatch on hedonic value. Male shoppers are found to be more positively influenced by perceived design aesthetics. Theoretical and managerial implications and study limitations are further discussed.