Information Systems Review (경영정보학연구)

The Korea Society of Management Information Systems (한국경영정보학회)
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Factors of Information Overload and Their Associations with News Consumption Patterns: The Roles of Tipping Point

정보과잉 요인과 뉴스 소비 패턴의 관계: 티핑 포인트의 역할을 중심으로

  • Sun Kyong, Lee (School of Media & Communication, Korea University) ;
  • William Howe (College of Media & Communication, Texas Tech University) ;
  • Kyun Soo Kim (Department of Communication, Chonnam National University)
  • 이선경 (고려대학교 미디어학부) ;
  • ;
  • 김균수 (전남대학교 신문방송학과)
  • Received : 2023.04.07
  • Accepted : 2023.05.10
  • Published : 2023.08.31
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Abstract

A theoretical model of information overload (Jackson and Farzaneh, 2012) with its three influential components (i.e., time, technology, and social networks) was empirically tested in the context of news consumption behavior considered as a communicative outcome. Using a national sample of South Korean adults (N = 1166), data analyses identified perceived information overload and large/diverse social networks positively associated with active and passive news consumption. Findings may imply the existence of individually varying cognitive threshold (i.e., tipping point), if crossed individuals cannot process information any further. News consumers may keep searching and receiving information to verify factuality of news even when they feel overloaded.

본 연구는 Jackson and Farzaneh(2012)이 제시한 정보과잉의 세 가지 요소, 즉 시간, 기술, 사회적 네트워크로 구성된 이론적 모델을 뉴스 소비 행위 맥락에서 경험적으로 검증했다. 1,166명의 전국 샘플을 토대로 분석한 결과, 정보과잉 지각과 사회적 네트워크 크기와 다양성은 적극적이고 소극적인 뉴스 소비와 모두 정적인 관련이 있었다. 또한 개인적으로 다양한 수준의 인지적 한계점, 즉 티핑포인트의 존재를 암시하는 연구결과를 토대로, 정보과잉에도 불구하고 개인의 티핑포인트에 따라 정보처리가 중단되지 않고 정보이용을 지속할 수 있다는 점을 확인했다. 특히, 본 연구가 주목한 뉴스 소비자들의 경우 정보과잉 지각에도 불구하고 뉴스의 사실성을 판별하기 위해서 지속적으로 정보를 검색하고 받고자 하는 의도가 높기 때문에 개인의 티핑포인트에 따라 전략적인 뉴스 소비를 채택하는 것으로 보인다. 이러한 결과를 토대로 경영정보시스템과 저널리즘 차원에서 실무적 함의를 논의했다.

Keywords

Acknowledgement

This study was financially supported by Chonnam National University (Grant number: 2022-0199). This work was also partially supported by the Ministry of Education of the Republic of Korea, The National Research Foundation of Korea (NRF-2019S1A3A2099973).

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