무역학회지 (Korea Trade Review)

한국무역학회 (Korea Trade Research Association)
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수출 화주기업 물류위탁 특성이 포워더와의 거래형성과 지속에 미치는 영향 연구

A Study on the Effect of Logistics Consignment Characteristics of Export Shippers on the Formation and Continuation of Transactions with Forwarders

  • 노윤진 (대구가톨릭대학교 경영학과) ;
  • 김태우 (유한대학교 경영학과)
  • Yoon-Jin Roh (Department of Business Administration, Daegu Catholic University) ;
  • Tae-Woo Kim (Department of Management, Yuhan University)
  • 투고 : 2022.08.08
  • 심사 : 2022.08.27
  • 발행 : 2022.08.30
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초록

If import/export shippers entrust their international logistics activities to forwarders, they can receive good logistics services at a lower cost. Therefore, it is important to form a trading relationship between the export shipper company and the forwarder, and it helps to improve the competitiveness of the company. This study derives factors that an export shipper company forms a transaction relationship with a forwarder, and analyzes the effect of transaction formation factors on transaction continuity. Next, the relationship between export consignment characteristics of export shippers and their influence on transaction formation factors and transaction continuity is identified. As a result of the study, transaction formation factors consisted of price, quality, and companionship, and all factors were found to affect transaction continuity. The characteristics of consignment logistics for shippers are the proportion of consignment, the number of business partners, and the transaction period. The proportion of consignment and the number of business partners affected the price factor, and the number of business partners affected the quality factor. There was no mutual influence between the transaction continuity and the characteristics of the shipper's logistics consignment. Therefore, there is a need for recognition of a relationship that can grow between shippers and logistics companies through consignment transactions rather than subordinate recognition based on fair transactions.

키워드

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