Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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A Study on Characteristics of Underground Rappers' Fashion - Focusing on the Comparison Between China and Korea -

언더그라운드 래퍼 패션의 특성 - 한국과 중국의 비교를 중심으로 -

  • Fan, Keyu (Dept. Merchandising and Fashion Design Seoul National University) ;
  • Ha, Jisoo (The Research Institute of Human Ecology Seoul National University)
  • 범가유 (서울대학교 생활과학대학) ;
  • 하지수 (서울대학교 생활과학연구소)
  • Received : 2022.08.10
  • Accepted : 2022.10.31
  • Published : 2022.10.31
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Abstract

This study aims to gain a deeper understanding of the fashion styles of underground rappers in China and South Korea. Due to rappers' fashion influence on modern fashion trends, research on rapper fashion has been conducted steadily in the field of apparel. Qualitative research methodologies including literature research and in-depth interviews were the primary techniques used to solve the research questions. In-depth interviews were conducted with 10 Chinese underground rappers and 10 Korean underground rappers to reveal and explore their fashion style and view of fashion. As a result, the participants' fashion styles were categorized into four styles: authentic hip-hop fashion style, popularized hip-hop fashion style, easy sports casual style, and trendy street style. Rappers from both countries consider that their identity as rappers can be demonstrated through their hip-hop fashion style. The influence of hip-hop culture and the popularity of rap music differs between China and Korea. It affects not only the rapper's musical characteristics, but also their fashion style. While Korean underground rappers' fashions style is trendier, Chinese underground rappers' fashions style displays stronger characteristics of hip-hop fashion. Due to the public's negative view of rappers, some Korean underground rappers intentionally try to hide their identity by wearing a fashion style that differs from the authentic rapper image. Understanding the fashion styles of underground rappers in Korea and China is expected to assist in predicting future hip-hop culture and rapper fashion trends.

Keywords

Acknowledgement

이 논문은 서울대학교 의류학과 BK21플러스 의류패션 혁신 융합 인재 양성팀의 지원으로 수행된 연구임.

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