Journal of the International Relations & Interdisciplinary Education (국제교류와 융합교육)

Korea Society of International Relations and Education (한국국제교육교류학회)
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The Shaping and Communication of National Image by Korean Film and Television

  • Ning Wang (Anhui University of Finance and Economics) ;
  • Jinling Wang (the Department of Advertising at the School of Arts, Anhui University of Finance and Economics)
  • Received : 2022.10.28
  • Accepted : 2022.12.14
  • Published : 2022.12.31
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Abstract

Korean movies and TV shows have been widely distributed in the international market and have played an important role in shaping the national image of Korea. In this paper, we found that the factors of "actor's image" and "background music and images" among the popular factors of Korean dramas have a positive influence on shaping the national image of Korea through questionnaires and spss tools. At the same time, the study also hopes to analyze the reasons for the success of Korean film and television productions to explore their useful value for the international communication of Chinese film and television productions.

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