아태비즈니스연구 (Asia-Pacific Journal of Business)

  • 제13권3호
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  • Pages.171-182
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  • 2022
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  • 2233-5900(pISSN)
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  • 2384-3934(eISSN)
강원대학교 경영경제연구소 (KNU The Institute of Management & Economy Research)
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다국적기업 자회사의 한국시장 기부활동: 탐색적 실증분석

MNC Subsidiaries' Charitable Donations in Korea: An Exploratory Empirical Analysis

  • 홍성진 (영남대학교 상경대학 무역학부)
  • Hong, Sungjin (School of International Economics and Business, Yeungnam University)
  • 투고 : 2022.08.30
  • 심사 : 2022.09.28
  • 발행 : 2022.09.30
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초록

Purpose - The main purpose of this study is to test two competing hypotheses on the relationship between foreignness and corporate philanthropy drawing on the resource dependence theory. Design/methodology/approach - This study used Korean Enterprsie Survey data constructed by Korean Statistical Information Service. This study employed both OLS and Tobit models to test the hypotheses. Findings - A conventional wisdom can argue that MNC subsidiaries are more willing to give charitable donations than local firms do because they may perceive philanthropy in the host country is a good opportunity to reduce liabilities of foreignness (H1-1). On the other hand, one can argue that MNC subsidiaries are less willing to give charitable donations than local firms do because they have operational flexibility when they are coerced to engage in corporate philanthropy by host country government stakeholders (H1-2). Empirical results support the prediction that MNC subsidiaries are less likely to give charitable donations than local firms do in Korea. Research implications or Originality - Our findings can provide useful insights to researchers and managers in the sense that MNC managers can increase or decrease their charitable donations depending on the institutional contingencies in different host countries. These institutional contingencies are particularly important within a transforming context such as Korea.

키워드

과제정보

이 연구는 2020학년도 영남대학교 교원 연구년제 과제지원을 받아 수행된 연구임.

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