Journal of Multimedia Information System

Korea Multimedia Society (한국멀티미디어학회)
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A Study on the Users' Response to Privacy Issues in Customized Services

  • Park, Sunwoo (Underwood International College, Yonsei University) ;
  • Baek, Jeongyun (Underwood International College, Yonsei University) ;
  • Yoo, Yeajoo (Underwood International College, Yonsei University) ;
  • Kim, Dongwhan (Graduate School of Communication and Arts, Yonsei University)
  • Received : 2022.08.02
  • Accepted : 2022.09.14
  • Published : 2022.09.30
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Abstract

Customized service is a vital and mandatory element for apps in improving their technical performance and app customer analysis. While apps require users' consent for their data extraction and usage, many of the terms and agreement forms are written intricately, making it harder for users to fully understand the whole concept of users' data collection for customized services. Ever since the Facebook-Cambridge Analytica scandal, personal data privacy has been re-examined, forcing many app companies to reinforce a reliable solution to data privacy issues. However, there has not been a secured solution, which worries many people about the future advanced issues when metaverse platforms are actively used in daily apps. The research aims to collect the reactions and behaviors of everyday app users who utilize apps with customized services to understand the nature of privacy data issues and the users' opinions about the future implementation of metaverse platforms. The method of the research was an online questionnaire that targeted university students. The study revealed many fearful and anxious reactions about personal data and further metaverse issues where most app users were uneducated about how current apps collect and utilize users' private data.

Keywords

Acknowledgement

This research was supported by Basic Science Research Program (2021R1I1A4A01059550) through the National Research Foundation of Korea (NRF) funded by the Ministry of Education, and the Yonsei University Research Fund of 2021-22-0320.

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