International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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The relationship between Consumption Behavior Characteristics and Golf Consumption Behavior According to the influence of Important Hitters of Golf Participants

  • Bae, Changhee (Department of Sports Leisure, Nambu University) ;
  • Park, Sunmun (Department of Sports Leisure, Honam University)
  • Received : 2022.08.10
  • Accepted : 2022.09.07
  • Published : 2022.09.30
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Abstract

The purpose of this study is to investigate the influence of golf participants' major hitting factors on their consumption behavior characteristics and golf consumption behavior. To achieve this objective, the study subjects were set as the population aged 20 years or older who use golf courses and driving ranges in Gwangju Metropolitan City and Jeollanam-do, and then 158 males and 172 females using cluster random sampling. A total of 300 persons were selected as the study subjects. The survey tool was the questionnaire method, and among the tools that had already been used to verify the reliability and validity of the questionnaire in domestic and foreign previous studies, it was reused or modified or supplemented according to the variables of this study. The collected data were winter-processed according to the purpose of analysis using the SPSS statistical program as follows. The results obtained through this process are as follows. First, it was found that the major players participating in golf had partial differences in the characteristics of golf consumption behavior. Second, it was found that the major hitters participating in golf had a partial difference in their golf consumption behavior. Third, it was found that the golf consumption behavior characteristics of golf participants partially affected the golf consumption behavior.

Keywords

Acknowledgement

This study was supported (in part) by research funds from Nambu university, 2021.

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