벤처창업연구 (Asia-Pacific Journal of Business Venturing and Entrepreneurship)

  • 제17권2호
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  • Pages.141-151
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  • 2022
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  • 1975-7557(pISSN)
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  • 2671-9509(eISSN)
한국벤처창업학회 (The Korean Society of Business Venturing)
권호 표지

디지털 기업가정신의 구성요인에 관한 탐색적 연구

An Exploratory Study on the Components of Digital Entrepreneurship

  • 변충규 (경상국립대학교 창업연구소) ;
  • 박종복 (경상국립대학교 경영학부)
  • Byun, Chung Gyu (Entrepreneurship Research Institute, Gyeongsang National University) ;
  • Park, Jong Bok (School of Business Administration, Gyeongsang National University)
  • 투고 : 2022.01.10
  • 심사 : 2022.04.04
  • 발행 : 2022.04.30
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초록

본 연구에서는 디지털 기업가정신의 구성요인을 도출하기 위해 정보통신기술(ICT) 창업 관련 전문가들을 대상으로 탐색적 연구를 하였다. 선행연구 검토 및 델파이(Delphi) 분석을 통해 디지털 기업가정신의 구성요인 대영역은 '디지털 기업가적 지향성 영역'과 '디지털 기술 역량 영역'으로 도출되었다. 디지털 기업가정신의 구성요인은 혁신성, 진취성, 위험감수성, 성취욕구, 디지털 사업기회 식별능력, 디지털 기술 활용역량, 디지털 운영 프로세스 구축능력, 디지털 기술개발 역량, 디지털 기술 수용성, 정보교환 및 협력 네트워크 구축, 디지털 기반의 고객확보 및 관리 등 11개의 항목을 도출하였다. 주요 속성의 상대적인 중요도를 파악하기 위해 IPA 분석을 하였다. 제 1사분면(우위 유지 영역)에는 진취성, 디지털 사업기회 식별능력, 디지털 운영 프로세스 구축능력 등이 위치하였다. 제 2사분면(중점 개선 영역)에는 혁신성, 디지털 기술개발 역량, 디지털 기술 수용성 등이 위치하였다. 제 3사분면(저우선 순위)에는 위험감수성, 성취욕구, 디지털 기술 활용역량, 디지털 기반의 고객 확보 및 관리 등이 위치하였다. 제 4사분면(현상유지 영역)에는 정보교환 및 협력 네트워크 구축이 위치하였다. 본 연구는 국내에서 적용할 수 있는 디지털 기업가와 예비 디지털 기업가를 위한 디지털 기업가정신의 개념 및 구성요인을 제시하였다는 점에서 의의가 있다.

This exploratory study was conducted to derive the components of digital entrepreneurship by targeting the experts related to Information and Communication Technology (ICT). Through the review of previous studies and Delphi analysis, the major components of digital entrepreneurship were derived into the 'digital entrepreneurial orientation area' and the 'digital technology competency area'. The components of digital entrepreneurship are innovativeness, proactiveness, risk-taking, desire for achievement, ability to identify digital business opportunities, digital technology utilization capability, digital operation process establishment capability, digital technology development capability, digital technology acceptance, information exchange, and cooperation network establishment, digital-based customer acquisition and management was presented. The importance and execution of success factors were measured through IPA analysis. The first quadrant(keep up the good work) includes proactiveness, ability to identify digital business opportunities, and ability to establish digital business processes. The second quadrant(concentrate here) includes innovativeness, digital technology development capability, and digital technology acceptance. The third quadrant(low priority) includes risk-taking, desire for achievement, digital technology utilization capacity, and digital-based customer acquisition and management. The fourth quadrant(possible overkill) includes information exchange and cooperation network establishment. This study is meaningful in that it presents the concept and components of digital entrepreneurship for digital entrepreneurs that can be applied in Korea.

키워드

과제정보

이 논문은 2020년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2020S1A5B5A16083420)

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