Information Systems Review (경영정보학연구)

The Korea Society of Management Information Systems (한국경영정보학회)
권호 표지
DOI QR코드

DOI QR Code

Information Sharing Intention in a Social Media Platform: A Study of Participants in the Chinese WeChat Moments

소셜미디어 플랫폼에서의 정보공유 의도: 중국 위챗 이용자에 대한 연구

  • Seok Noh (Dept. of Business Administration, College of Economics & Commerce, Jeju National University) ;
  • Li Zhao (Depy. of Business Administration, College of Economics and Management, Chungnam National University) ;
  • Bong Jae Kang (Dept. of Business Administration, College of Economics & Commerce, Jeju National University)
  • 노석 (제주대학교 경상대학 경영학과) ;
  • 조려 (충남대학교 경상대학 경영학과) ;
  • 강봉재 (제주대학교 경상대학 경영학과)
  • Received : 2021.08.03
  • Accepted : 2022.01.24
  • Published : 2022.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study proposes a model for evaluating social media platform members' information-sharing intention toward WeChat moments. The data comes from Chinese WeChat users, and 150 WeChat users participated in this survey. The results of this study reveal that information-sharing intention is influenced directly by attitude, subjective norms, and perceived behavioral control, whereas reputation and friendship-reciprocity are positively related attitude; the impression is positively related to perceived behavioral control on information sharing.

본 연구는 소셜 미디어 플랫폼 회원들의 중국 위챗 정보 공유 의도을 평가하기 위한 모델을 제안한다. 이 데이터는 중국 위챗 사용자들로부터 나왔으며, 150명의 위챗 사용자들이 이 조사에 참여했다. 이 연구의 결과는 정보 공유 의도가 태도, 주관적 규범, 인지된 행동 제어에 의해 직접적으로 영향을 받는 반면, 평판과 호혜적관계는 태도와 긍정적인 관련이 있으며, 인상은 정보 공유에 대한 인지된 행동 제어에 긍정적인 관련이 있다는 것을 보여준다.

Keywords

References

  1. Ajzen I., Attitudes, personality and behavior, Milton Keynes, UK: Open University Press, 1988.
  2. Ajzen, I. and M. Fishbein, Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, NJ: Prentice Hall, 1980.
  3. Ajzen, I., "Nature and operation of attitudes", Annual Review of Psychology, Vol.52, No.1, 2001, pp. 27-58. https://doi.org/10.1146/annurev.psych.52.1.27
  4. Ajzen, I., "The theory of planned behavior", Organizational Behavior and Human Decision Processes, Vol.50, No.2, 1991, pp. 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
  5. Ajzen, I., Attitudes, personality, and behavior, Chicago: Dorsey Press, 1988.
  6. Bagozzi, R. P. and Y. Yi, "On the evaluation of structural equation models", Journal of the Academy of Marketing Science, Vol.16, No.1, 1988, pp. 74-94. https://doi.org/10.1007/BF02723327
  7. Bayindir, N. and D. Kavanagh, GWI Social Summary: Global Web Index's Report on the Latest Trends in Social Networking [Flagship Report 2018]. London: Global Web Index, 2018.
  8. Bentler, P. M. and D. G. Bonett, "Significance tests and goodness of fit in the analysis of covariance structures", Psychological Bulletin, Vol.88, No.3, 1980, p. 588.
  9. Bentler, P. M., "Comparative fit indexes in structural models", Psychological Bulletin, Vol.107, No.2, 1990, p. 238.
  10. Blau, P. M., Exchange and Power in Social Life, rev. edition, 1967.
  11. Bollen, K. A. and J. S. Long, Testing structural equation models (Vol. 154). Sage, 1993.
  12. Bollen, K. A., Structural equations with latent variables (Vol. 210), John Wiley & Sons, 1989.
  13. Browne, M. W. and R. Cudeck, "Alternative ways of assessing model fit", Sociological Methods & Research, Vol.21, No.2, 1992, pp. 230-258. https://doi.org/10.1177/0049124192021002005
  14. Browne, M. W. and R. Cudeck, Alternative ways of assessing model fit, In Bollen KA, Long JS, eds. Testing structural equation models. Beverly Hills, CA: Sage Press, 1993, pp. 136-162.
  15. Butler, S. F., A. Villapiano, and A. Malinow, "The effect of computer-mediated administration on self-disclosure of problems on the Addiction Severity Index", Journal of Addiction Medicine, Vol.3, No.4, 2009, p. 194.
  16. Chen, X., G. Li, Y. Hu, and Y. Li, "How anonymity influence self-disclosure tendency on Sina Weibo: An empirical study", The Anthropologist, Vol.26, No.3, 2016, pp. 217-226. https://doi.org/10.1080/09720073.2016.11892151
  17. Chen, X., M. Sun, D. Wu, and X. Y. Song, "Information-sharing behavior on WeChat moments: The role of anonymity, familiarity, and intrinsic motivation", Frontiers in Psychology, Vol.10, 2019, pp. 2540.
  18. Cheng, X., S. Fu, and G. J. de Vreede, "Understanding trust influencing factors in social media communication: A qualitative study", International Journal of Information Management, Vol.37, No.2, 2017, pp. 25-35. https://doi.org/10.1016/j.ijinfomgt.2016.11.009
  19. Chennamaneni, A., Determinants of knowledge sharing behaviors: Developing and testing an integrated theoretical model, The University of Texas at Arlington, 2006.
  20. Coleman, J. S., "Social capital in the creation of human capital", American Journal of Sociology, Vol.94, 1988, pp. S95-S120. https://doi.org/10.1086/228943
  21. Constant, D., S. Kiesler, and L. Sproull, " What's mine is ours, or is it? A study of attitudes about information sharing", Information Systems Research, Vol.5, No.4, 1994, pp. 400-421. https://doi.org/10.1287/isre.5.4.400
  22. Correa, T., A. W. Hinsley, and H. G. De Zuniga, " Who interacts on the Web?: The intersection of users' personality and social media use", Computers in Human Behavior, Vol.26, No.2, 2010, pp. 247-253. https://doi.org/10.1016/j.chb.2009.09.003
  23. Davenport, T. H. and L. Prusak, Working knowledge: How organizations manage what they know, Harvard Business Press, 1998.
  24. Dillman, D. A., Mail and Internet Surveys, New York: John Wiley Press, 2000.
  25. Fishbein, M. and I. Ajzen, "Predicting and understanding consumer behavior: Attitude-behavior correspondence", Understanding Attitudes and Predicting Social Behavior, 1980, pp. 148-172.
  26. Fishbein, M., "An investigation of the relationships between beliefs about an object and the attitude toward that object", Human Relations, Vol.3, 1963, pp. 233-239. https://doi.org/10.1177/001872676301600302
  27. Fornell, C. and D. F. Larcker, "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, Vol.18, No.1, 1981, pp. 39-50. https://doi.org/10.1177/002224378101800104
  28. Gan, C., "Gratifications for using social media: A comparative analysis of Sina Weibo and WeChat in China", Information Development, Vol.34, No.2, 2018, pp. 139-147. https://doi.org/10.1177/0266666916679717
  29. Gan, C., "Understanding WeChat users'liking behavior: An empirical study in China", Computers in Human Behavior, Vol.68, 2017, pp. 30-39. https://doi.org/10.1016/j.chb.2016.11.002
  30. Gecas, V., "Parental behavior and dimensions of adolescent self-evaluation", Sociometry, 1971, pp. 466-482.
  31. Ghaisani, A. P., P. W. Handayani, and Q. Munajat, "Users' motivation in sharing information on social media", Procedia Computer Science, Vol.124, 2017, pp. 530-535. https://doi.org/10.1016/j.procs.2017.12.186
  32. Gosling, S. D., S. Vazire, S. Srivastava, and O. P. John, "Should we trust web-based studies? A comparative analysis of six preconceptions about internet questionnaires", American Psychologist, Vol.59, No.2, 2004, p. 93.
  33. Harrison, D. A., P. P. Mykytyn Jr, and C. K. Riemenschneider, "Executive decisions about adoption of information technology in small business: Theory and empirical tests", Information Systems Research, Vol.8, No.2, 1997, pp. 171-195. https://doi.org/10.1287/isre.8.2.171
  34. Hayduk, L. A., Structural equation modeling with LISREL: Essentials and advances, Jhu Press, 1987.
  35. Ho, S. C., P. H. Ting, D. Y. Bau, and C. C. Wei, "Knowledge-sharing intention in a virtual community: A study of participants in the chinese wikipedia", Cyberpsychology, Behavior, and Social Networking, Vol.14, No.9, 2011, pp. 541-545. https://doi.org/10.1089/cyber.2010.0106
  36. Hsu, C. L. and J. C. C. Lin, "Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation", Information and Management, Vol.45, No.1, 2008, pp. 65-74. https://doi.org/10.1016/j.im.2007.11.001
  37. Huber, G. P., "Transfer of knowledge in knowledge management systems: Unexplored issues and suggested studies", European Journal of Information Systems, Vol.10, No.2, 2001, pp. 72-79. https://doi.org/10.1057/palgrave.ejis.3000399
  38. Ibrahim, Y., "Social Networking Sites (SNS) and the 'Narcissistic Turn': The Politics of Self-Exposure", In Social Computing: Concepts, Methodologies, Tools, and Applications (pp. 1855-1868). IGI Global, 2010.
  39. Jeppesen, L. B. and L. Frederiksen, "Why do users contribute to firm-hosted user communities? The case of computer-controlled music instruments", Organization Science, Vol.17, No.1, 2006, pp. 45-63. https://doi.org/10.1287/orsc.1050.0156
  40. Joinson, A. N., "Self-disclosure in computer-mediated communication: The role of self-awareness and visual anonymity", European Journal of Social Psychology, Vol.31, No.2, 2001, pp. 177-192. https://doi.org/10.1002/ejsp.36
  41. Joinson, A. N., Oxford Handbook of Internet Psychology, Oxford: Oxford University Press, 2007.
  42. Jones, C., W. S. Hesterly, and S. P. Borgatti, "A general theory of network governance: Exchange conditions and social mechanisms", The Academy of Management Review, Vol.22, No.4, 1997, pp. 911-945. https://doi.org/10.2307/259249
  43. Kollock, P., "The economies of online cooperation: Gifts and public goods in cyberspace", Communities in Cyberspace, 1999, p. 239.
  44. Krasnova, H., N. F. Veltri, and O. Gunther, "Self-disclosure and privacy calculus on social networking sites: The role of culture", Business & Information Systems Engineering, Vol.4, No.3, 2012, pp. 127-135. https://doi.org/10.1007/s12599-012-0216-6
  45. Lai, H. M. and T. T. Chen, "Knowledge sharing in interest online communities: A comparison of posters and lurkers", Computers in Human Behavior, Vol.35, 2014, pp. 295-306. https://doi.org/10.1016/j.chb.2014.02.004
  46. Lewis, B., "Social media and strategic communication: Attitudes and perceptions among college students", Public Relations Journal, Vol.4, No.3, 2010.
  47. Lin, H. F., "Understanding behavioral intention to participate in virtual communities", Cyber Psychology & Behavior, Vol.9, No.5, 2006, pp. 540-547. https://doi.org/10.1089/cpb.2006.9.540
  48. Marett, K. and K. D. Joshi, "The decision to share information and rumors: Examining the role of motivation in an online discussion forum", Communications of the Association for Information Systems, Vol.24, No.1, 2009, pp. 47-68. https://doi.org/10.17705/1CAIS.02404
  49. Montag, C., K. Blaszkiewicz, R. Sariyska, B. Lachmann, I. Andone, B. Trendafilov, ... and A. Markowetz, "Smartphone usage in the 21st century: Who is active on WhatsApp?. BMC Research Notes, Vol.8, No.1, 2015, pp. 1-6. https://doi.org/10.1186/s13104-015-1280-z
  50. Noh, S. and B. J. Kang, "A comparative study of motivations on social media platforms users' information sharing between South Korea and China", The Journal of Internet Electronic Commerce Research, Vol.21, No.3, 2021, pp. 187-202. https://doi.org/10.37272/JIECR.2021.06.21.3.187
  51. Noh, S. and J. K. Kim, "An empirical study of knowledge sharing behavior of the SNS: A case study of "Sina Weibo", Asia Pacific Journal of Information Systems, Vol.26, No.3, 2016, pp. 367-384. https://doi.org/10.14329/apjis.2016.26.3.367
  52. Noh, S., "Why do we share information? Explaining information sharing behavior through a new conceptual model between sharer to receiver within SNS", Asia Pacific Journal of Information Systems, Vol.3, 2021, pp. 392-414. https://doi.org/10.14329/apjis.2021.31.3.392
  53. O'Dell, C. S., C. O'dell, C. J. Grayson, and N. Essaides, If only we knew what we know: The transfer of internal knowledge and best practice, Simon and Schuster, 1998.
  54. Organ, D. W. and M. Konovsky, "Cognitive versus affective determinants of organizational citizenship behavior", Journal of applied psychology, Vol.74, No.1, 1989, p. 157.
  55. Scott, J. E., "The measurement of information systems effectiveness: Evaluating a measuring instrument", In Proceedings of the 15th International Conference on Information System, Canada, Vancouver, BC: ACM New York, NY, 1994, pp. 111-128.
  56. Subrahmanyam, K., S. M. Reich, N. Waechter, and G. Espinoza, "Online and offline social networks: Use of social networking sites by emerging adults", Journal of Applied Developmental Psychology, Vol.29, No.6, 2008, pp. 420-433. https://doi.org/10.1016/j.appdev.2008.07.003
  57. Venkatesh, V., J. Y. Thong, and X. Xu, "Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology", MIS Quarterly, 2012, pp. 157-178.
  58. Venkatesh, V., M. G. Morris, G. B. Davis, and F. D. Davis, "User acceptance of information technology: Toward a unified view", MIS Quarterly, 2003, pp. 425-478.
  59. Vista, A., "Mass media, the 'sensational message', and metamorphic truths", Telematics and Informatics, Vol.32, No.2, 2005, pp. 416-423. https://doi.org/10.1016/j.tele.2014.05.005
  60. Wasko, M. and S. Faraj, "Why should I share? Examining social capital and knowledge contribution in electronic networks of practice", MIS Quarterly, Vol.29, No.1, 2005, pp. 34-56. https://doi.org/10.2307/25148667
  61. Wei, B. T. and S. Wang, "The culture of "like" and online emotional dissemination", The Central Plains Culture Research, Vol.6, 2014.
  62. Wikipedia, "Moments (social networking" Last modified July, 2021, Available from: https://en.wikipedia.org/wiki/Moments_(social_networking).
  63. Xu, B., D. R. Jones, and B. Shao, "Volunteers' involvement in online community based software development", Information & Management, Vol.46, No.3, 2009, pp. 151-158. https://doi.org/10.1016/j.im.2008.12.005