Information Systems Review (경영정보학연구)

The Korea Society of Management Information Systems (한국경영정보학회)
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Information Sharing Intention in a Social Media Platform: A Study of Participants in the Chinese WeChat Moments

소셜미디어 플랫폼에서의 정보공유 의도: 중국 위챗 이용자에 대한 연구

  • Seok Noh (Dept. of Business Administration, College of Economics & Commerce, Jeju National University) ;
  • Li Zhao (Depy. of Business Administration, College of Economics and Management, Chungnam National University) ;
  • Bong Jae Kang (Dept. of Business Administration, College of Economics & Commerce, Jeju National University)
  • 노석 (제주대학교 경상대학 경영학과) ;
  • 조려 (충남대학교 경상대학 경영학과) ;
  • 강봉재 (제주대학교 경상대학 경영학과)
  • Received : 2021.08.03
  • Accepted : 2022.01.24
  • Published : 2022.02.28
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Abstract

This study proposes a model for evaluating social media platform members' information-sharing intention toward WeChat moments. The data comes from Chinese WeChat users, and 150 WeChat users participated in this survey. The results of this study reveal that information-sharing intention is influenced directly by attitude, subjective norms, and perceived behavioral control, whereas reputation and friendship-reciprocity are positively related attitude; the impression is positively related to perceived behavioral control on information sharing.

본 연구는 소셜 미디어 플랫폼 회원들의 중국 위챗 정보 공유 의도을 평가하기 위한 모델을 제안한다. 이 데이터는 중국 위챗 사용자들로부터 나왔으며, 150명의 위챗 사용자들이 이 조사에 참여했다. 이 연구의 결과는 정보 공유 의도가 태도, 주관적 규범, 인지된 행동 제어에 의해 직접적으로 영향을 받는 반면, 평판과 호혜적관계는 태도와 긍정적인 관련이 있으며, 인상은 정보 공유에 대한 인지된 행동 제어에 긍정적인 관련이 있다는 것을 보여준다.

Keywords

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