Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effect of Digital Competencies on Start-up Companies' Sustainability: Focusing on the Mediating Effect of the Entrepreneurial Innovativeness

창업가의 디지털 역량이 창업기업의 지속가능성에 미치는 영향: 창업가 혁신성의 매개효과를 중심으로

  • Received : 2022.03.28
  • Accepted : 2022.04.20
  • Published : 2022.04.28
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Abstract

As the non-face-to-face economy is activated by digital innovation, the boundaries of the industry are blurred and new start-up opportunities are occurring due to convergence between industries. Therefore, this study aims to investigate the relationship between the founders' digital competence and innovation as an antecedents that affect the substanability of start-up companies. According to the analysis results, the digital competence of the founder has a significant positive (+) effect on the innovation of the founder, and the innovation of the founder has a significant positive (+) effect on the substanability of the entrepreneur. In addition, the innovation of founders has been verified to mediate the relationship between them, and this study is meaningful in that it examines the preceding factors affecting the substanability of start-up companies.

디지털 혁신으로 비대면 경제가 활성화되면서 산업의 경계가 모호해지고 산업 간의 융합으로 새로운 창업기회가 발생하고 있다. 따라서 디지털 시대에서 데이터를 획득하고 분석하며 활용할 수 있는 디지털 역량은 기업의 성공여부를 좌우한다. 이에 본 연구에서는 창업기업의 지속가능성장에 영향을 미치는 선행요인으로 창업자의 디지털 역량과 혁신성에 초첨을 두고 이들 간의 영향관계를 규명하고자 한다. 이를 위해 창업자들의 대상으로 설문조사를 진행하였고, 실증분석을 통해 가설 검증을 진행하였다. 분석결과에 따르면, 창업자의 디지털 역량은 창업자의 혁신성에 유의한 정(+)의 영향을 미치고, 창업자의 혁신성은 창업기업의 지속가능성에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한 창업자의 혁신성은 이들 간의 관계를 매개하는 것으로 검증되었다. 본 연구는 창업기업의 지속가능성장에 영향을 미치는 선행요인을 규명하는 점에서 연구가치가 있다.

Keywords

References

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