문화기술의 융합 (The Journal of the Convergence on Culture Technology)

  • 제8권2호
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  • Pages.259-264
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  • 2022
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  • 2384-0358(pISSN)
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  • 2384-0366(eISSN)
국제문화기술진흥원 (The International Promotion Agency of Culture Technology)
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산서 분주그룹 기업문화연구

A Study on Corporate Culture of Shanxi Fenjiu Group

  • 許靜怡 (가천대학교 경영학과) ;
  • 최명철 (가천대학교 경영학과) ;
  • 馬曉東 (강소재경직업기술대학교 교육학과) ;
  • 안지영 (이화여자대학교 경영학과)
  • 투고 : 2022.01.28
  • 심사 : 2022.03.08
  • 발행 : 2022.03.31
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초록

중국에서 술은 단순한 음료를 넘어서, 일종의 문화를 이루고 있다. 중국의 술문화는 매우 오랜 역사를 지니고 있고, 중국에서 주류회사는 엄청난 규모와 이익을 보여주고 있다. 각 지역별로 많은 회사들이 있는데, 분주는 산서성의 장수기업이며, 중국주류시장에서 상당한 영향력과 지명도를 보유하고 있다. 이러한 분주그룹이 지니는 중요성에도 불구하고, 분주그룹에 대한 연구는 한국에 아직 나타나지 않았다. 이에 본 연구는 분주그룹 기업의 발전과정과 기업 문화를 분석하고자 한다. 분주그룹은 약 100여년의 기업역사를 갖고 있으며, 초창기부터 지금까지 주류시장에서 상당한 시장점유율을 보여 왔다. 분주그룹의 이러한 발전은 우수한 기업 문화에서 기인한 것으로 분석되었다. 분주그룹은 핵심이념, 품질 및 품격 지향성, 성실과 신용경영을 근본으로 기업 문화를 형성 및 발전시켜 왔다. 이러한 기업문화를 바탕으로 조직구조를 발전시키고, 좋은 제품을 만들어서 높은 지명도와 시장점유율을 자랑하고 있다. 본 연구를 통하여 중국 유명주류회사 및 전통기업에 대한 이해도를 높이고, 한국 주류회사에 대한 시사점을 제시하고자 한다.

In China, liquor has gone beyond mere drinks to become a culture. China's liquor culture has a long history, in China, distilled liquor companies have a huge scale and huge profits. There are many companies all over the country. Fenjiu Group is a long-lived enterprise in Shanxi Province, which has considerable influence and popularity in the Chinese liquor market. Such research on Fenjiu Group enterprises has not yet appeared in South Korea. Therefore, this study analyzes the development process and corporate culture of Fenjiu Group. Fenjiu Group has a history of more than 100 years and has achieved considerable achievements and market share in the liquor market from its inception to the present. According to the investigation, the development of Fenjiu Group stems from the excellent corporate culture. Fenjiu Group has formed and developed the corporate culture based on the core idea, quality and character orientation and honest management. Based on such corporate culture, the company develops organizational structure, manufactures products, and enjoys high popularity and market share. Through this study to improve the understanding of well-known Chinese liquor companies and time-honored brand, and to provide inspiration to Korean liquor companies.

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과제정보

이 논문은 2021년도 가천대학교 교내연구비 지원에 의한 결과임(GCU-202104240001).

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