한국ITS학회 논문지 (The Journal of The Korea Institute of Intelligent Transport Systems)

  • 제21권6호
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  • Pages.177-193
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  • 2022
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  • 1738-0774(pISSN)
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  • 2384-1729(eISSN)
한국ITS학회 (The Korea Institute of Intelligent Transport Systems)
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수요응답형 자율주행 대중교통 서비스의 잠재적 이용자 집단 간 서비스 요소별 중요도에 관한 분석

Analysis on the Importance Rank of Service Components of Autonomous Mobility-on-Demand Service by Potential User Groups

  • 서성주 (연세대학교 도시공학과) ;
  • 김진희 (연세대학교 도시공학과) ;
  • 이재형 (연세대학교 도시공학과) ;
  • 양병수 (연세대학교 도시공학과)
  • Sungju, Seo ( Dept. of Urban Planning and Engineering, Yonsei University) ;
  • Jinhee, Kim ( Dept. of Urban Planning and Engineering, Yonsei University) ;
  • Jaehyung, Lee ( Dept. of Urban Planning and Engineering, Yonsei University) ;
  • Byungsoo, Yang ( Dept. of Urban Planning and Engineering, Yonsei University)
  • 투고 : 2022.10.11
  • 심사 : 2022.11.15
  • 발행 : 2022.12.31
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초록

장차 자율주행 기술이 접목된 수요응답형 서비스가 새로운 교통수단으로써 널리 퍼질것으로 예측된다. 차량 편의성, 이동/배차 신속성, 플랫폼 편리성 등 여러 서비스 요인을 내포하는 만큼 성공적인 정착을 위해서는 서비스 요소별 우선순위가 파악될 필요가 있다. 이에 본 연구에서는 수요응답형 자율주행 대중교통 서비스의 잠재적 이용자를 대상으로 온라인 설문조사를 통해 서비스 요소별 중요도 순위를 도출하였다. 상위 항목에 대하여 AHP(분석적 계층화과정) 분석 결과, 이동/배차 신속성, 플랫폼 편리성, 차량 편의성 순으로 중요한 것으로 드러났다. 하위 항목에 대하여 평균 순위 분석 결과, 차량 편의성은 차내 혼잡도가, 이동/배차 신속성은 대기시간이, 플랫폼 편리성은 이용시간 예약 가능성이 가장 중요한 것으로 나타났다. 이용자 집단별로 차별화된 접근 전략을 수립하기 위해 집단별 분석도 수행하였다. 그 결과, 고령자층이 많은 지역에 서비스를 도입할 때는 모바일 플랫폼보다 차량에 더 중점을 두고, 자가용 보유자가 많은 지역에서는 기존 대중교통 대비 이동과 배차를 빠르게 처리하고, 차내 혼잡도를 낮추며, 이용시간을 예약할 수 있도록 하는 것이 바람직하다.

In the near future, it is expected that the use of autonomous mobility-on-demand services will increase. Considering its complicated service components, including vehicle convenience, driving and matching speed, and platform convenience, the priorities of them will need to be determined for a successful establishment. In this context, this study examined the importance rank of each service component through an online survey of potential users of autonomous mobility-on-demand services. As a result of the AHP (Analytic Hierarchy Process) with respect to the upper-level components, driving and matching speed component is selected as most important, followed by platform convenience and vehicle convenience. Mean rank analysis with respect to lower-level components showed that the in-vehicle congestion level of vehicle convenience, waiting time of driving and matching speed, and pre-booking availability of platform convenience each ranked first. Additional analysis regarding each group was conducted to establish a group-specific strategy. As a result, it would be better to focus on a vehicle than a mobile platform when designing services for the region with a high proportion of the older. Moreover, it is recommended to speed up the driving and matching speeds more than the current public transport, alleviate in-vehicle congestion, and enable the users to book the schedule in advance.

키워드

과제정보

본 연구는 국토교통부/국토교통과학기술진흥원의 지원으로 수행되었습니다(과제번호 22AMDP-C161756-02).

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