Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Case Study of Russian Modern Fashion Applying Russian Folk Crafts and Art

러시아 민속공예와 예술을 적용한 러시아 현대패션의 사례연구

  • Jung, Jueun (Dept. of Fashion Design, Dongduk Women's University)
  • 정주은 (동덕여자대학교 패션디자인과)
  • Received : 2021.10.25
  • Accepted : 2021.12.30
  • Published : 2022.02.28
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Abstract

Since the dissolution of the Soviet Union in 1991, the Russian public has been rapidly adapting to belated globalization, consistent with the ever-changing market economy. The purpose of this study was to investigate the social background and modern fashion of Russia after the collapse of the Soviet system and consider the characteristics of modern Russian fashion that have emerged in various ways amid the social changes. This study has significance in expanding the breadth of understanding the rapidly growing modern Russian fashion by considering modern Russian fashion and preparing the foundation while filling the need for research on the Russian fashion market, which has great potential. In the scope of the study, we investigated fashion from the post-2000s, when consumption began in earnest after Russia suffered a period of social and economic turmoil and switched to a liberalistic economy in 1991, to the present. In addition, we conducted an analysis focusing on the works of fashion designers who came from Russia and actively participated in work activities in Russia or abroad. Russian fashion designers reflect the unique cultural characteristics of Russia in their designs and incorporate Russian art into their designs to represent new fashion. Through continuous attempts for creative fashion design, modern Russian fashion will be developed in more diverse ways in the future. Thus, a follow-up study using various approaches to Russian fashion is needed.

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References

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