Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

User Experience Research on TV Multiview Feature

TV 멀티뷰 기능에 관한 사용자 경험 연구

  • 김희수 (홍익대학교 일반대학원 산업디자인과) ;
  • 김재엽 (홍익대학교 산업디자인과)
  • Received : 2021.12.22
  • Accepted : 2022.02.20
  • Published : 2022.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study is a user experience research on the current usage of TV multiview and evaluating the usability. From traditional TV viewing to connecting laptop or mobile devices, the scope of using TV has expanded and evolved to multipurpose. Utilizing the multiview feature offers new TV experiences, but research on its usability has not been actively conducted yet. In this research, a case study and survey were held prior to usability testing to identify user needs and behavior of TV multiview. After reviewing the results, we ran a task-based usability testing and in-depth interview. As a result, users preferred different ways of accessing and using multiview based on their situation, and the current user interface needed improvement for easier, intuitive use. This study is expected to contribute to the development of improving user experience in TV multiview.

본 연구는 TV 멀티뷰 현황과 이용행태를 조사하고, 멀티뷰 조작법의 사용성을 평가하는 사용자 경험 연구이다. TV는 전통적인 TV 방송 프로그램 시청에서 노트북이나 모바일을 연결해 다목적으로 사용하는 확장형 미디어로 진화하고 있다. 멀티뷰 기능을 활용해 새로운 TV 사용을 경험할 수 있지만 아직까지 멀티뷰의 사용성에 관한 연구는 활발히 이루어지지 않은 상태이다. 본 연구에서는 사례 조사와 사전 설문조사를 실시해 사용자들이 중요하게 생각하는 요소와 이용행태를 파악하고, 멀티뷰 진입부터 종료까지의 전 과정을 태스크 기반으로 수행하는 사용성 테스트와 심층 인터뷰를 진행하였다. 그 결과, 사용자들은 상황에 따라 선호하는 진입 방식과 조작 기능이 달랐고, 멀티뷰를 쉽게 접근할 수 있는 직관적인 인터페이스와 사용자 경험이 개선되어야 한다는 인사이트를 얻을 수 있었다. 본 연구는 사용자 중심의 멀티뷰로 개선하기 위한 방안을 모색하는데 기여할 것으로 기대된다.

Keywords

Acknowledgement

This work was supported by 2021 Hongik University Research Fund.

References

  1. The Nielsen Total Audience Report: August 2020. (2020).
  2. Y. C. Jung. (2021). COVID-19 has changed the media landscape. KISDI STAT Report, Vol. 21(08), 1-11.
  3. Connecting Lab. (2021). Mobile Future Report 2022. Seoul : Business Books.
  4. M. Y. Oh. (2021). Unchanging 'Geogoikseon'... OLED TV market speeding up its ultra-large size. MoneyToday. https://news.mt.co.kr/mtview.php?no=2021051117272887080
  5. J. S. Shin. (2021). 'TV, bigger the better'... growth in ultra-large TV market. Edaily. https://www.edaily.co.kr/news/read?newsId=02974966629244408&mediaCodeNo=257&OutLnkChk=Y
  6. S. H. Hwang & D. I. Suh. (2021). Home appliance industry's "end of pent-up", drawing attention to premium strategy. dongA. https://www.donga.com/news/article/all/20210802/108306677/1
  7. D. S. Tan, D. Gergle, P. Scupelli, & R. F. Pausch. (2006). Physically Large Displays Improve Performance on Spatial Tasks. ACM Transactions on Computer-Human Interaction, 13(1), 71-99. DOI : 10.1145/1143518.1143521
  8. S. M. Kim. (2021). Samsung 'QLED' vs LG 'OLED' clash in the gaming market. SR Times. http://www.srtimes.kr/news/articleView.html?idxno=86808
  9. U. Rashid, M.A. Nacenta & A. Quigley (2012). Factors influencing visual attention switch in multi-display user interfaces: a survey. PerDis '12. DOI : 10.1145/2307798.2307799
  10. Samsung Smart TV Multi View. https://www.samsung.com/sec/tvs/smart-tv/multi-view/#better-ways
  11. Watch TV and mirror your phone with Multi View. https://www.samsung.com/us/support/answer/ANS00086522/
  12. Better together with Multi View. https://www.samsung.com/sec/tvs/smart-tv/multi-view/#better-ways
  13. How does Multiview work on Apple TV? https://support.fubo.tv/hc/en-us/articles/3600514287 31-How-does-Multiview-work-on-Apple-TV-
  14. Enjoy 4 programs in one screen - Multiview. https://www.skbroadband.com/customer/guide/Page.do?retUrl=/customer/guide/MultiView
  15. J. T. Kim. (2015). Olleh TV, simultaneous viewing service of 4 desired channels on one screen. NSP News Agency. http://www.nspna.com/news/?mode=view&newsid=118020
  16. J. H. Park & K. H. Han. (1997). Visual information processing of icons. KOREAN JOURNAL OF COGNITIVE SCIENCE, 8(4), 19-33.
  17. D. A. Norman. (2013). The Design of Everyday Things. New York: Basic Books.