Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

A study on the policy conflict structure to Identify Demand for Regulatory Innovation in OTT Industry

OTT산업의 규제혁신 수요 파악을 위한 정책 갈등구조 분석

  • Choi, HaeOk (Science and Technology Policy Institute) ;
  • Lee, KwangHo (Science and Technology Policy Institute) ;
  • Ha, ReeDa (Science and Technology Policy Institute)
  • 최해옥 (과학기술정책연구원 혁신제도연구단) ;
  • 이광호 (과학기술정책연구원 혁신제도연구단) ;
  • 하리다 (과학기술정책연구원 혁신제도연구단)
  • Received : 2021.11.16
  • Accepted : 2022.02.20
  • Published : 2022.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

Although the OTT industry is an area that needs urgent policy response as a priority area under the new industry regulatory reform master plan, various issues are occurring due to the lack of related institutional infrastructure. Therefore, this study aims to analyze the policy conflict structure in which regulatory obstacles and delays occur by listening to the opinions of major stakeholders and using the Q methodology to identify the regulatory innovation demand of the OTT industry. The analysis results are as follows. The analysis results are as follows. First, in the implementation of OTT-related policies, it is necessary to improve the standard system for the method of settlement of copyright fees. Second, it is required to improve the support method that can reduce the burden of OTT operators' fund. Third, it is necessary to supplement the system by changing the regulatory application method for potential regulatory issues related to zero-rating. This study can be utilized in the process of introducing a system in which various stakeholders are connected and developed in a complex manner in the process of regulatory innovation in new industries and services.

OTT 산업 분야는 신산업 규제정비 기본계획 상 중점 추진 분야로서 정책적 대응이 시급한 분야임에도 불구하고, 관련 제도인프라 부족으로 인해 다양한 이슈들이 발생하고 있다. 따라서 이 연구는 OTT산업의 규제혁신 수요 파악을 위해 주요 이해관계자들의 의견을 청취하고 Q방법론을 활용하여 규제 장애 및 지체가 발생하는 정책 갈등구조를 분석하고자 한다. 분석결과는 다음과 같다. 첫째, OTT관련 정책추진에 있어 우선 저작권료 정산방식에 대한 기준체계개선이 필요하다. 둘째, OTT사업자의 기금부담에 대한 부담을 경감할 수 있는 지원방식 개선이 요구된다. 셋째, 제로레이팅에 관한 잠재적 규제 이슈들에 대한 규제적용방식 전환을 통한 제도적 보완이 필요하다. 본 연구는 새로운 산업 및 서비스에 대한 규제 혁신과정에서 다양한 이해관계자의 인식을 복합적으로 고려하고 제도를 개선하는 데 활용될 수 있다.

Keywords

Acknowledgement

Additionally, research fund was supported by the STEPI (T0210500,T0220400) 「Agenda Setting Research Project for Technical Regulation Reform」 (5th and 6th)

References

  1. J.H. Kwak & S.Y. Nam. (2021). A study on the spread of OTT service and ISP revenue model, Broadcasting and Communication Policy Research , 28( 3), 1-20.
  2. S.K. Kim, C.S. Chang, & D.H. Lee. (2015). A Study on Conflict Recognition Types Using Q Methodology: Focusing on Seawater Distribution Cases in the Geum River Estuary. Journal of Korea Association for local government studies, 27(2), 159-176. https://doi.org/10.21026/jlgs.2015.27.2.159
  3. M.S. Park. (2012). Evolution of OTT Platform and Regulatory Issues: Focusing on Horizontal Regulation, Neutrality, and Vertical Integration. Journal of Korea Assciation for telecommunications polices, Vol. 24(21), 28-51.
  4. C.W. Son et al. (2021). A scenario analysis of the global-local OTT competition in the Korean OTT market. Journal of Korea association for telecommunications polices, 28(2), 1-32.
  5. W.S. Shin & Lee, K.E. (2005). The use of the subjective perception type-Q methodology for the social welfare professions of field social workers. Jornal of the Korean social security association, 21(1), 59-84.
  6. J.H. Eun & Cho, E.Y. (2019). Methodology of Public Conflict Research: Focusing on Frame Analysis and Q Methodology. The Korean association for public adminstration winter academic presentation , 2019.
  7. K.Y. Lee (2018). Stakeholder's Perception Analysis for 'Nuclear-Exit' Policy by using Q-methodolog, Seoul National University, The Graduate School of Public Administration
  8. K.H. Lee (2012). US real-time broadcasting OTT service status, International Telecommunications Policy Review, 24(16), 67-80.
  9. D.H. Lee (2005). A Study on the Perception of Disability Using Q-method, Social Research, 6(2): 109-138. Korea Social Research Center
  10. B.H. Lee (2021). Legislative policy on new media services such as OTT services, Law And Politics Review, 21(3), 3-22.
  11. S.W. Lee (2011). A New Approach to Conflict Management Between Regions Using Q Methodology, PLANNING AND POLICY, 162-163.
  12. S.J. Lee & H.S. Park (2011). Views of the Related People toward the Construction of Garolim Tidal Power Plant. The Korea Local Administration Review, 25(2), 271-301. https://doi.org/10.22783/KRILA.2011.25.2.271
  13. S.H. Lee & S.J. Yun(2014). Koreans' Climate Change Perception Types - Based on Q Methodology, ECO. 18(2), 119-167.
  14. E.M. Lee (2012). OTT service spread and business case analysis, International Telecommunications Policy Review, 24(15).
  15. K.H. Cho. (2017). A Study on the Subjective Perceptions of Public Conflict Stakeholders: Application of the Q Methodology for Policy Acceptance. Journal of Korea association for public management, 31(1), 151-174.
  16. C.I. Choi & J.R. Jung (2009). Q-method on the Environmental Conflicts over the Construction of a Golf Course. Journal of The Korean Regional Development Association 21(3), 253-272.
  17. M.J. Ha, Seo,I.S., & Kwon, K.H. (2010). Deduction of future atmospheric environmental risk factors and analysis of policy tasks in Seoul using Q methodology. The Korea local administration review, 24(3), 251-272. https://doi.org/10.22783/KRILA.2010.24.3.251
  18. C.Y. Han, & Jeong, G.Y. (2021). A study on the perception types of police officers' job satisfa8-12]ction-Q using the methodology. The Korean association for public studies, 30(2), 259-291.