한국게임학회 논문지 (Journal of Korea Game Society)

  • 제22권1호
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  • Pages.109-118
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  • 2022
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  • 1598-4540(pISSN)
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  • 2287-8211(eISSN)
한국게임학회 (Korea Game Society)
권호 표지
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이용과 충족이론에 기반한 e스포츠 직접관람자가 관림만족과 행동의도에 미치는 영향 분석

The effect of eSports Direct Spectators' Motivation on Audience Satisfaction and Behavioral Intention Based on Uses and Gratification Theory

  • 전려화 (경희대학교 문화관광콘텐츠학과) ;
  • 유창석 (경희대학교 문화관광콘텐츠학과)
  • Quan, Lihua (Dept. of Culture, Tourism & Content, Kyung Hee University) ;
  • Yoo, Changsok (Dept. of Culture, Tourism & Content, Kyung Hee University)
  • 투고 : 2021.12.13
  • 심사 : 2022.02.13
  • 발행 : 2022.02.20
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초록

본 연구는 이용과 충족 이론을 적용하여 e스포츠 직접관람자의 관람동기, 관람만족, 행동의도의 주요 변수 간 관계를 실증 분석하였다. 탐색적 요인분석 결과 기존의 주요 관람만족 동기 중 8개의 스포츠동기, 3개의 팬동기와 한 개의 관람촉진 동기가 e스포츠의 직접관람동기로 확인되었다. 그리고 직접관람자의 관람동기 중 오락, 팀애착, 경기기술, 선수매력, 심미성 동기요인은 관람만족에 유의미한 영향을 미치고, 행동의도에는 사회교류와 오락요인이 영향을 미친다는 것을 확인하였다.

The main objective of this study is to empirically analyze the relationship among the major variables of viewing motivation, audience satisfaction, and behavioral intention in the esports spectatorship based on the uses and gratification theory. Through the exploratory factor analysis, we have identified major motivation measures of esports. Regression analysis also showed key motivation factors on audience satisfaction and behavioral intention.

키워드

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