Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A study on the Continuous Intention to Use of Augmented Reality Applications: Focusing on the Technology Acceptance Model2(TAM2)

증강현실 애플리케이션 지속사용의도 연구: 기술수용모델2(TAM2)를 중심으로

  • Yun, Sung-Uk (Institute of Culture Convergence Archiving, Jeonbuk National University) ;
  • Kim, Geon (Graduate School of Archives and Records Management, Jeonbuk National University / Institute of Culture Convergence Archiving, Jeonbuk National University) ;
  • Kim, Hyun-Tae (Graduate School of Archives and Records Management, Jeonbuk National University)
  • 윤승욱 (전북대학교 문화융복합아카이빙연구소) ;
  • 김건 (전북대학교 기록관리대학원) ;
  • 김현태 (전북대학교 기록관리대학원)
  • Received : 2021.07.16
  • Accepted : 2021.10.20
  • Published : 2021.10.28
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Abstract

This study examines the determinants that affect the continuous intention to use of augmented reality applications by applying the technology acceptance model2(TAM2). A survey was conducted on 241 people, and the main results were derived by performing confirmatory factor analysis, correlation analysis, and path analysis using SPSS 21.0 and AMOS 21.0 programs. Presenting the results, it was found that the user's interface, interactivity, and relative advantage of the augmented reality application had a positive effect on perceived usefulness, and technological self-efficacy had a positive effect on perceived usefulness and perceived ease. Perceived ease of use had a positive effect on perceived usefulness, and both perceived usefulness and perceived ease had a positive effect on continuous intention to use of augmented reality applications. In future research, it will be necessary to verify the user effect of augmented reality applications by applying the fields of education or games.

본 연구는 기술수용모델2(TAM2)를 적용하여 증강현실 애플리케이션 지속사용의도에 영향을 미치는 결정요인을 살펴보았다. 이를 위해 241명을 대상으로 설문조사를 실시하였고, SPSS 21.0과 AMOS 21.0 프로그램을 이용하여 확인적 요인분석과 상관관계분석, 경로분석 등을 실시하여 주요 결과를 도출하였다. 그 결과를 제시하면, 사용자의 증강현실 애플리케이션에 대한 인터페이스와 상호작용성, 상대적 이점은 지각된 유용성에, 기술적 자기효능감은 지각된 유용성과 지각된 용이성에 긍정적 영향을 미친 것으로 나타났다. 또한 지각된 용이성은 지각된 유용성에 긍정적 영향을 미쳤으며, 지각된 유용성과 지각된 용이성 모두는 지속사용의도에 긍정적 영향을 미치는 것으로 나타났다. 한편, 본 연구의 학술적 시사점으로는 증강현실 애플리케이션을 적용하여 기술수용모델2를 실증적으로 검증하였다는 점에서 의의가 있으며, 실무적으로는 증강현실 애플리케이션을 개발하고, 수용성의 지속성을 확보하기 위해서는 관련 기업이나 개발자들이 어떤 부분을 중점적으로 고려해야 하는지를 실증적으로 확인하였다는 점에서 의의가 있다. 향후 연구에서는 교육이나 게임분야를 적용하여 증강현실 애플리케이션의 사용자 효과를 검증할 필요가 있을 것이다.

Keywords

Acknowledgement

이 논문은 2019년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2019S1A5B8099507) 이 논문은 2021년도 전북대학교 연구 기반조성비 지원에 의하여 연구되었음

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