대한본초학회지 (The Korea Journal of Herbology)

  • 제36권5호
  • /
  • Pages.1-14
  • /
  • 2021
  • /
  • 1229-1765(pISSN)
  • /
  • 2288-7199(eISSN)
대한본초학회 (The Korea Association of Herbology)
권호 표지
DOI QR코드

DOI QR Code

네이버 데이터랩 검색어 트렌드 서비스를 이용한 온라인 포털에서의 한약재 검색 트렌드와 의미에 대한 고찰

A Study on the Trend and Meaning of Searching for Herbal Medicines in Online Portal Using Naver DataLab Search Trend Service

  • 김영식 (우석대학교 한의과대학 본초학교실) ;
  • 이승호 (우석대학교 한의과대학 병리학교실)
  • Kim, Young-Sik (Dept. of Herbology, College of Korean Medicine, Woosuk University) ;
  • Lee, Seungho (Dept. of Pathology, College of Korean Medicine, Woosuk University)
  • 투고 : 2021.08.10
  • 심사 : 2021.09.25
  • 발행 : 2021.09.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

Objectives : From January 2020, when the first confirmed case of COVID-19 in Korea, the use of health information using the Internet is expected to increase. It is expected that there will be a significant change in the general public's interest in Korean herbal medicines for health care. Therefore, in this study, we tried to confirm the change in the search trend of Korean herbal medicines after the COVID-19 epidemic. Methods : Using the "Naver DataLab (http://datalab.naver.com)" service of a Korean portal site Naver, search volume was investigated with 606 Korean herbal medicines as keywords. The search period was from January 2020, right after the onset of COVID-19, to June 2021. The search results were sorted by the peak search volume and the total search volume. Results : 'Cheonsangap (천산갑, 穿山甲, Manitis Squama)' was the most searched Korean herbal medicine in the peak search volume and total search volume with least bias. Conclusions : The problem of supply and demand of Korean herbal medicines of high public interest was identified. Broadcasting and media exposure were the factors that had a big impact on the search volume for Korean herbal medicines. As it was confirmed that the search volume for Korean herbal medicines increased rapidly due to media exposure, it is necessary to provide correct information about Korean herbal medicines, improve public awareness, and manage stable supply and demand based on continuous search trend monitoring.

키워드

과제정보

본 연구는 정부(과학기술정보통신부)의 재원으로 한국연구재단의 지원을 받아 수행된 연구임(No. 2020R1G1A1100725).

참고문헌

  1. National Information Society Agency, 2020 survey on the internet usage. Seoul: National Information Society Agency. 2020 : 20-1, 36-7, 40, 45-6.
  2. Hwang, JE. A Qualitative Study on the Level of Interest in Heated Tobacco Products in South Korea: Using Data of Naver Search Trend and Online News Media. Health and Social Welfare Review. 2020 ; 40(4) : 611-35. https://doi.org/10.15709/HSWR.2020.40.4.611
  3. Kim SY. Analysis of the Internationality of China's One Belt One Road, Using Google Trends. Institute for Humanities and Social Sciences. 2020 ; 21(4) : 259-86. https://doi.org/10.15818/IHSS.2020.21.4.259
  4. Jin HI, Ock GY, Lee MS. A study on a methodology to measure happiness index with social big data: Focusing on Google Trends. Innovation studies. 2020 ; 15(5) : 215-37. https://doi.org/10.46251/INNOS.2020.12.15.5.215
  5. Park KW, Park SY, Park KH, Park HY, Kim TH. Analysis Quality and Content of CPR Information in One Korean Portal Site. J Korean Soc Emerg Med. 2017 ; 28(2) : 151-8.
  6. Yu JP, Lee BU, Lee CM, Lee JE, Kim MS, Hwang JW. The Study of Patient Prediction Models on Flu, Pneumonia and HFMD Using Big Data. The Korea Journal of BigData. 2018 ; 3(1) : 55-62. https://doi.org/10.36498/KBIGDT.2018.3.1.55
  7. Ahn JY, Keum GJ, Jang AR, Song JC. An Analysis of Key Words Related to Traditional Korean Medicine Using Big Data of Two Search Engines. Korean J Med Hist. 2017 ; 30(2) : 45-61.
  8. Lee SH, Kim AN, Kim SH, Kim SK, Seo JS, Jang HC. A study of Search trends about herbal medicine on online portal. Kor. J. Herbol. 2016; 31(4) : 93-100. https://doi.org/10.6116/kjh.2016.31.4.93.
  9. Nielsen KoreanClick. 2019 Digital Hit App/Web Service. 2019 [cited 2021 Jul 20]. Available from : URL : http://www.koreanclick.com/insights/newsletter_view.html?code=topic&id=555&page=2&utm_source=board&utm_medium=board&utm_campaign=topic&utm_content=20191224
  10. Herbology Editorial Committee of Korean Medicine School. Korean Herbology(Boncho-hak). Seoul : Younglimsa. 2010.
  11. Ministry of Health and Welfare. The Korean Pharmacopoeia. 12th ed. Ministry of Health and Welfare. 2019.
  12. Ju YS. Ungok Herbology. Jeonju:Woosuk Press. 2015.
  13. Heo Jeong. Corona Influenza and Ecosystem. Bokuennews. 2020 [cited 2021 Jul 20]. Available from : URL : http://www.bokuennews.com/news/article.html?no=194313
  14. CITES. Checklist of CITES Species. CITES. 2021 [cited 2021 Jul 20]. Available from : URL : https://checklist.cites.org/#/en/search/output_layout=alphabetical&level_of_listing=0&show_synonyms=1&show_author=1&show_english=1&show_spanish=1&show_french=1&scientific_name=Manis+pentadactyla&page=1&per_page=20
  15. Kim GH. Lotte Mart introduces its own brand 'Chimhyanghwan' with good cost-effectiveness. Segye.com. 2020 [cited 2021 Jul 20] Available from : URL : https://www.segye.com/newsView/20200910506039?OutUrl=google
  16. Hong SH. Seonwoo Yong-nyeo overcomes cerebral infarction with 'Scented Diamond' at the age of 76. BIZENTER. 2020 [cited 2021 Jul 20] Available from : URL : http://enter.etoday.co.kr/view/news_view.php?varAtcId=188087
  17. Pyun DU. Kuksundang, presents 'Kuksundang Gift Set' made of Korean liquor for Chuseok. lawissue. 2020 [cited 2021 Jul 20] Available from : URL : https://ccnews.lawissue.co.kr/view.php?ud=202009181744237316204ead0791_12
  18. Jeon HN. 'Pyeonstorang' Handa Gam, newlyweds housewarming → Marriage story revealed. Herald POP. 2020 [cited 2021. Jul 20] Available from : URL : http://pop.heraldcorp.com/view.php?ud=202009190043167885007_1
  19. Busan.com. Taste Andong Fresh Ginger. Busan.com. 2020 [cited 2021. Jul 20] Available from : URL : http://www.busan.com/view/busan/view.php?code=2020101919060257652
  20. Hong JH. Lonicera Flower = Indongcho, Poetry Written Sanitation worker's 'You Quiz' Answer... Won 1 million won in prize money. Bizenter. 2020 [cited 2021. Jul 20] Available from : URL : http://enter.etoday.co.kr/view/news_view.php?varAtcId=193992
  21. Lee DG. LG Saenggun, 'PANTONE Collection', etc., grabs the attention of consumers. Newsfreezone. 2021 [cited 2021. Jul 20] Available from : URL : http://www.newsfreezone.co.kr/news/articleView.html?idxno=289851
  22. xportsnews. What is yukjongyong? Park Na-rae, "I use it as an energizer..." The oriental doctor panicked. xportsnews. 2021 [cited 2021. Jul 20] Available from : URL : https://www.xportsnews.com/?ac=article_view&entry_id=1391668
  23. Hong SH. 'Seogwa' watermelon, urine special medicine in Donguibogam... Answer to the 'Super Pumpkin Father' quiz → 1 million won in prize money. Bizenter. 2020 [cited 2021. Jul 20] Available from : URL : http://enter.etoday.co.kr/view/news_view.php?varAtcId=186338
  24. Jeong JW. KBS Companion, 11-year-old Jung-woo's Winter Mountain. License News. 2020 [cited 2021. Jul 27] Available from : URL : http://www.lcnews.co.kr/news/articleView.html?idxno=3658
  25. Ban JH. HL Science expands sales channels for Woosul Joint 100. Moneytoday. 2021 [cited 2021. Jul 20] Available from : URL : https://news.mt.co.kr/mtview.php? no=2021012810084705068
  26. Newspim. Daegu Dongchunghacho business briefing session 1 attendee confirmed with Corona 19 in Changwon. Newspim. 2020 [cited 2021. Jul 20] Available from : URL : https://www.newspim.com/index.php/news/view/20200903000467