Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effect of Star Chef Image in Cookbang on Career Decision Self-efficacy and Career Preparation Behavior -Focusing on Culinary Arts Major College Students in Gyeongju Area-

쿡방에서의 스타 조리사 이미지가 진로결정 자기효능감과 진로준비행동에 미치는 영향 -경주지역 조리전공 대학생을 대상으로-

  • Kim, Ok-Sun (Dept. of Food Service Management & Culinary Arts, Gyeongju University)
  • 김옥선 (경주대학교 외식조리학부)
  • Received : 2021.07.19
  • Accepted : 2021.08.20
  • Published : 2021.08.28
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Abstract

This study examined the effect of cookbang cognition on the star chef image and career preparation behavior, and the moderating effect of career self-efficacy. A self-reported questionnaire survey was conducted on 271 college students of culinary arts major in Daegu and Gyeongju area and analyzed using a structural equation model. As results, cookbang cognition showed a significant positive effect on the star chef image, and image also had a positive effect on career preparation behavior. In addition, career self-efficacy has a moderating effect on the relationship between the star chef image and career preparation behavior. Through these results, it is possible to suggest foundation for the related field through theoretical and empirical verification of the process in which the influence of cookbang affects career preparation behavior. In the future, more systematic study in this field is required.

본 연구는 쿡방에서의 인지가 스타조리사 이미지와 진로준비행동에 미치는 영향 및 진로결정 자기효능감의 조절 요인을 확인하는데 목적을 두고 연구하였다. 대구 및 경주지역 소재 조리전공 대학생 271명을 대상으로 자기기입식 설문조사를 실시하여 구조방정식모형을 활용하여 분석하였다. 분석 결과, 쿡방에서의 인지는 스타조리사 이미지에 유의한 긍정적인 영향을 미치며, 또한 스타조리사 이미지 역시 진로준비행동에 유의한 긍정적인 영향을 미치는 것으로 나타났다. 또한 진로결정 자기효능감은 스타조리사 이미지와 진로준비행동 간에 유의한 조절효과를 하는 것으로 검증되었다. 이러한 결과를 통해 쿡방의 영향이 진로준비행동에 영향을 미치는 과정에 대한 이론적, 확인적 검증을 통해 관련분야의 기초를 제공한 점에서 의미가 있을 것이다. 또한 연구결과를 통해 대학생들의 진로준비행동에 있어서 자기효능감의 조절역할에 대한 새로운 시사점도 발견할 수 있었다. 향후 이 분야에 대하여 보다 체계적이고 종합적인 연구가 필요한 것으로 보인다.

Keywords

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