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공유 전동킥보드 이용환경만족도 영향요인 분석 - 서울시를 대상으로 -

Analysis of Factors influencing the Satisfaction of Use Environment of Shared Electric Kickboard - The Case of Seoul, South Korea -

  • 안다은 (LH 토지주택연구원 스마트도시연구실) ;
  • 이경환 (공주대학교 도시융합시스템공학과) ;
  • 고은정 (서울대학교 공학연구원)
  • 투고 : 2020.09.14
  • 심사 : 2021.07.15
  • 발행 : 2021.07.30

초록

The purpose of this study is to propose a plan to promote the use of the shared electric kickboard by examining the usage behavior through a questionnaire for actual users and analyzing the factors influencing users' satisfaction with the Use Environment. To this end, this study was conducted in Seoul, and 279 questionnaires were used for analysis. An ordered logit model was used for the analysis, and the main research results were as follows. First, regarding the purpose of using the shared electric kickboard, users use it not only for short-distance travel but also for leisure, and they use it in various ways as an auxiliary means of transportation and short-distance transportation for connection with public transportation. In addition, concerning the evaluation of the users' Use Environment in consideration of road quality, convenience facilities, safety facilities, etc, this study indicate that there is a need to improvement the environment for using shared kickboard. Second, as a result of analyzing the factors influencing the satisfaction of the shared e-scooter usage environment, gender, final education, and subjective health status were significant in the characteristics of individuals and households, and rental system, accessibility, and road of use were in order for the evaluation of the usage environment. It appeared to be statistically significant. Therefore, in order to promote the shared electric kickboard service, the use environment (e.g., installation of designated stops, increase of equipment used, management of rental applications, and improvement of service) must be enhanced along with service use area expansion, adjustment of electric kickboard placement using user O/D data, and securing of safe driving space. A business plan is needed that considers factors influencing satisfaction.

키워드

과제정보

이 논문은 정부(과학기술정보통신부)의 재원으로 한국연구재단의 지원을 받아 수행된 연구임(NRF-2020R1C1C1013566)

참고문헌

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