Journal of Information Technology Applications and Management

  • 제28권1호
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  • Pages.1-12
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  • 2021
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  • 1598-6284(pISSN)
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  • 2508-1209(eISSN)
한국데이터전략학회 (Korea Data Strategy Society)
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포스트 코로나시대 의료기관 CRM시스템 구축모형 : 의원급 의료기관을 중심으로

A Study of Establishment of Medical CRM Model in the Post-Corona Era : Focusing on the Primary-Level Hospital

  • Kim, Kang-hoon (Department of Public Health Administration at VISION College) ;
  • Ko, Min-seok (Department of Public Health Administration at VISION College) ;
  • Kim, Hoon (Konyang University Hospital Corp.)
  • 투고 : 2021.01.05
  • 심사 : 2021.01.13
  • 발행 : 2021.02.28
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초록

The purpose of this study is to analyze the medical ecosystem in the post-corona era. In addition, this study introduces a new medical CRM model that allows primary-level hospitals to overcome the economic difficulties and to occupy a competitive advantage in the post-corona era. The medical environment in the post-corona era is expected to be changed by non-face-to-face treatment, reinforcement of public medical care, the transformation of a medical system centered on the primary-level hospitals, and the use of AI and big data technologies. The medical CRM model presented in this study emphasizes the establishment of mutual customer relationships through close information exchange between patients, primary-level hospital, and the government. In the post-corona era, primary-level hospitals should not simply be approached as private hospital pursuing profitability. These should be reestablished as the hospitals that can provide public health care services while ensuring stable profitability.

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참고문헌

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