Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Benefits of Digital Platform on Complementors: A Systemic Review of the Literature

디지털 플랫폼과 보완자의 효익에 관한 연구 동향 분석

  • 김주희 (국민대학교 혁신기업 연구센터) ;
  • 김도현 (국민대학교 경영학과)
  • Received : 2021.05.03
  • Accepted : 2021.06.24
  • Published : 2021.06.30
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Abstract

Business ecosystem is becoming more inclined towards platform ecosystem, which attracts multi-side participants based on digital technology. The burgeoning interest in digital ecosystem leads to the rapid rise of research. In this paper, we suggest a research agenda, focusing on the benefits of complementors in platform ecosystem. First, we outline the extant papers on benefits from platform to participants from economic perspective, strategic management perspective, technology management perspective, and economic sociological perspective to provide comprehensive understanding about platform ecosystem. Second, we suggest systemic framework to provide integrative insights on the the topic of benefit from platform to complementors- (1) open innovation view, (2) economic performance view, and (3) sociological view. Specifically, we focus on empirical studies that investigate the relationship between the benefits from platform and spillover effects on complementors based on various dataset. In addition, by reviewing the past empirical research, we suggest future research agenda and implications for policy in platform ecosystem.

최근 국내외에서 디지털 경제와 플랫폼 생태계에 대한 관심이 높아지면서 이에 대한 연구도 증가하고 있다. 본 연구에서는 플랫폼을 다룬 연구들 중에서도 플랫폼 생태계에 공급자로 참여하는 보완자들이 얻는 효익과 관련한 연구들을 분석하여 향후 이 분야의 새로운 연구 방향을 제시하고자 한다. 이를 위하여, 플랫폼이 참여자에게 어떠한 효익을 주는 지를 실증 데이터를 토대로 검증한 연구들을 분석하였다. 체계적인 연구 동향 분석을 위하여 먼저 기존 플랫폼 생태계를 바라보는 관점을 산업조직론적 관점, 기술 경영학적 관점, 전략 경영학적 관점, 그리고 경제 사회학적 관점들로 나누어 이들 관점이 각각 어디에 주목하여 디지털 플랫폼 생태계를 이해하고 있는 지에 대하여 논의하였다. 그런 다음 디지털 플랫폼의 보완자들이 획득하는 효익을 다룬 실증 연구들을 첫째, 혁신적 관점, 둘째, 경제적 관점, 셋째, 사회적 관점으로 나누어서 분석하였다. 본 연구는 기존 연구들의 동향을 분석적이고 체계적인 프레임을 기반으로 살펴봄으로써 플랫폼 생태계에 대하여 보다 깊이 있는 이해를 도울 수 있는 계기를 제공하고자 하였으며, 나아가 향후 플랫폼 생태계 분야의 연구 방향과 정책적 함의를 제시하고 있다.

Keywords

Acknowledgement

이 연구는 국민대학교 혁신기업 연구센터로부터 연구비를 지원받아 수행되었음.

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