패션비즈니스 (Journal of Fashion Business)

  • 제25권2호
  • /
  • Pages.18-33
  • /
  • 2021
  • /
  • 1229-3350(pISSN)
  • /
  • 2288-1867(eISSN)
한국패션비즈니스학회 (The Korean Society of Fashion Business)
권호 표지
DOI QR코드

DOI QR Code

남성소비자의 의복소비가치가 온라인 패션 편집매장의 특성 지각과 이용의도에 미치는 영향

The Effects of Male Consumer Clothing Consumption Values on the Perceived Attributes of Online Fashion Multi-brand Store and Use Intention

  • Jeong, Hyerin (Dept. of Clothing & Textiles, Chungnam National University) ;
  • Kim, Hanna (Dept. of Clothing & Textiles, Chungnam National University)
  • 투고 : 2021.01.26
  • 심사 : 2021.03.09
  • 발행 : 2021.05.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This study sought to understand the clothing consumption values of male consumers and analyze the attributes of online fashion multi-brand stores. The study examined the effect of clothing consumption values of male consumers on the perceived attributes of online fashion multi-brand stores and use intention. The study also aimed to investigate whether online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and use intention. An online survey of male consumers in their 20s and 30s was conducted, and a total of 338 responses were analyzed. The SPSS 24.0 program was used to perform frequency analysis, factor analysis, reliability analysis, regression analysis, and stepwise-regression analysis. The results are as follows. First, fashionableness out of the four attributes of online fashion multi-brand stores (fashionableness, entertainment, variety, and scarcity) influenced the practical and conspicuous values of clothing consumption values. Entertainment had a significant effect on all clothing consumption values. Variety had a significant impact on practical and conspicuous values and the scarcity factor influenced epistemic and conspicuous values. Second, while entertainment, variety, and scarcity influenced sharing intention, fashion, entertainment, and variety influenced purchase intention. Third, online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and sharing intention but not purchase intention.

키워드

과제정보

이 연구는 충남대학교 학술연구비 지원을 받아 수행되었음

참고문헌

  1. An, B. (2015). A comparative study on the factors affecting online shopping use intention and satisfaction: Internet vs mobile (Unpublished master's thesis). Chonnam National University, Gwangju, Korea.
  2. Baek, E. J. (2019). The influence of fashion sharing economy service characteristics on perceived usefulness, trust and use intention (Unpublished master's thesis). Kyung Hee University, Seoul, Korea.
  3. Cai, M. (2013). The effect of self-disclosure of mobile social network applications users on an individual's attitude and intention to share store information in SNS (Unpublished master's thesis). Pusan National University, Busan, Korea.
  4. Cha, E. J. (2019). Effects of store attributes of online multi-brand fashion shops on customer satisfaction, shopping mall reliability, and repurchase intention (Unpublished master's thesis). Dongduk Women's University, Seoul, Korea.
  5. Chen, Y. (2014). The effects of clothing consumption values of korean and chinese women on their preference and purchase intention for the luxury fashion brands (Unpublished master's thesis). Kyung Hee University, Seoul, Korea.
  6. Choi, J., Lee, S., Jang, E., & Han, C. (2012). The role of chronic regulatory focus in online information seeking behavior: Focused on product review, the number of alternatives and searching depth. Journal of Marketing Management Research, 17(3), 1-24.
  7. Choi, J. E., & Lee, D. H. (2013). Antecedents and consequences of knowledge sharing on SNS. Journal of Marketing Management Research, 18(4), 29-44.
  8. Choi, M. H. (2017). Awareness, attitude and purchase behavior of multi-brand stores according to fashion lifestyle group (Unpublished doctoral dissertation). Keimyung University, Daegu, Korea.
  9. Je, E. (2012). Theses : The study on satisfaction and intent to reuse by type of advertisement as a result of internet fashion information search. Journal of Fashion Business, 16(2), 62-73. doi: 10.12940/jfb.2012.16.2.062
  10. Jeong, Y. H. (2019). Study on the effect of the information search motivation for eating-out through social media on information search, information value and behavioral intention (Unpublished doctoral dissertation). Kyonggi University, Suwon, Korea.
  11. Jung, S. I., Han, S., & Ko, M. J. (2016). An exploratory research on the complementary relationship between PC and Mobile cross-device information search behavior. Journal of consumer studies, 27(4), 57-80.
  12. Kim, G. (2007). A study on characteristics and types of online consumer online consumer information search behavior (Unpublished doctoral dissertation). Hanyang University, Seoul, Korea.
  13. Kim, G., Park, J., Lee, K., & Seo, M. (2007). Lifestyles and clothing values of male consumers. Journal of the Korean Society of Clothing and Textiles, 31(4), 646-657. doi:10.5850/jksct.2007.31.4.646
  14. Kim, H. J. (2008). A study on the appearance involvement and clothing consumption value depending on narcissism (Unpublished doctoral dissertation). Ewha Womans University, Seoul, Korea.
  15. Kim, H. S. (2008). Lifestyle and clothing consumption value between groups depending upon ambivalent consumption (Unpublished master's thesis). Konkuk University, Seoul, Korea.
  16. Kim, K. H. (2015). The effect of the congruity between self-image and image of a multi-brand store on store attributes and consumer responses (Unpublished master's thesis). Ewha Womans University, Seoul, Korea.
  17. Kim, S. (1999). A study on the structure of clothing consumption values and the relation between clothing consumption values and, clothing involvement and fashion leadership (Unpublished doctoral dissertation). Ewha Women's University, Seoul, Korea.
  18. Kim, T. Y., & Lee, Y. J. (2015). A study on the scale development of clothing consumption value for male consumers -Focused on the purchase behavior in fashion multi-brand store and tailor Shop-. Journal of the Korean Society of Clothing and Textiles, 39(6), 885-898. doi: 10.5850/JKSCT.2015.39.6.885
  19. Kwon, O., & Wen, Y. (2010). An empirical study of the factors affecting social network service use. Computers in Human Behavior, 26(2), 254-263. doi: 10.1016/j.chb.2009.04.011
  20. Kwon, Y. H. (2008). The influence of price position, attribute similarity and concept similarity on consumer attitude at the time of extending PB product in the jean select store (Unpublished master's thesis). Sungkyunkwan University, Seoul, Korea.
  21. Lee, H. N. (2014). An exploratory study on how online information research leads to online purchase (Unpublished master's thesis). Sungkyunkwan University, Seoul, Korea.
  22. Lee, J. (2020). The effect of news readers' characteristics on disinformation trustworthiness and sharing intention of disinformation (Unpublished master's thesis). Yonsei University, Seoul, Korea.
  23. Lee, M. J. (2004). The classification of types of consumer depending on clothing consumption value and fashion preference (Unpublished master's thesis). Sangmyung University, Seoul, Korea.
  24. Lee, S. M., & Ku, Y. S. (2002). The perception of online store attributes by online consumer information seeking type. Family and Environment Research, 40(1), 99-112.
  25. Ma, H. Y. (2009). The effect of characteristics of internet fashion shopping mall on women customer's shopping value and loyalty (Unpublished master's thesis). Chung-Ang University, Seoul, Korea.
  26. Oh, K. C. (2017, September 29). Apparelnews. Retrieved January 14, 2020 from http://www.apparelnews.co.kr/news/news_view/?idx=167857
  27. Park, E. J., & Kang, E. M. (2005). Effects of shopping mall attributes and shopping values on online purchase intentions. Journal of Korean Society of Clothing and Textiles, 29(11), 1475-1484.
  28. Park, H. S., Park, J. O., & Lee, J. Y. (2014). Importance of store service quality and relationship benefits according to clothing consumption values of consumers of fashion products. The Korean Society of Costume, 64(3), 93-107. doi:10.7233/jksc.2014.64.3.093
  29. Park, S. (2018). An exploratory study on shopping orientation, clothing consumption value and purchase decision making process among generation Z females (Unpublished master's thesis). Yonsei University, Seoul, Korea.
  30. Park, S. C., Ji, S. G., & Kim, W. J. (2001). An empirical study on the effects of the characters of online retailing and shoppers on consumers' buying intention in the fashion mall. Korea e-Commerce Research Association, 2(2), 117-142.
  31. Park, S. H. (2014). A study of consumer lifestyle and purchasing behavior of A-land multi shop distribution channels (Unpublished master's thesis). Chung-Ang University, Seoul, Korea.
  32. Piao, M. J. (2013) Clothing consumption value and decision-making process variables of chiness female consumer by ages and locations (Unpublished master's thesis). Yonsei University, Seoul, Korea.
  33. Shin, H. (2017). Fashion information search and willingness to share information: Influence of SNS commitment and motives (Unpublished doctoral dissertation), Hanyang University, Seoul, Korea.
  34. Shin, H., & Lee, K. H. (2018). Fashion consumers' information search and sharing in new media age. The Research Journal of the Costume Culture, 26(2), 251-263. doi:10.29049/rjcc.2018.26.2.251
  35. Suk, S., & Lee, Y. J. (2018). Male consumers' clothing consumption values and perceived importance of store attributes by store type preferences. Journal of Fashion Business, 22(5), 15-31. doi:10.12940/jfb.2018.22.5.15