The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
권호 표지
DOI QR코드

DOI QR Code

A study on the systematic operation of the innovative patent strategy framework and the application plan of patent big data to secure competitive advantage

혁신특허전략 프레임워크의 체계적 운영 및 경쟁우위확보를 위한 특허빅테이터 활용방안에 관한 연구

  • 김현아 (경기대학교 융합교양대학 교양학과) ;
  • 차완규 (숭실대학교 연구산학처)
  • Received : 2021.03.31
  • Accepted : 2021.05.03
  • Published : 2021.05.31
Download PDF
⟨ Previous Next ⟩

Abstract

At the time when interest in the use of big data is rising in the face of the technological paradigm shift of the 4th industrial revolution, interest in the use of patented big data is increasing, especially as the proportion of intangible assets of companies increases. In addition to quantitative information, patent data contains various information such as unstructured text such as title, abstract, claim, citation and citation relations, drawings, and technology classification. It is judged that the use of treatment is important. Therefore, in this study, in order to systematically operate the innovative patent strategy framework and to secure a competitive advantage by strengthening the fundamental technological competitiveness of the company, we propose a method of using patent big data centering on the case of Company A, and verify its validity. I would like to suggest some implications. Through this, it is intended to raise awareness of the use of patent big data, and to suggest ways to use patent big data in connection with the company's company-wide strategy, business strategy, and functional strategy.

4차 산업혁명의 기술의 패러다임 전환기를 맞이하여 빅데이터 활용방안에 대한 관심이 대두되고 있는 시점에 특히 기업의 무형자산의 비중이 증가함에 따라 특허빅데이터의 활용방안에 대한 관심이 증대되고 있다. 특허 데이터는 정량적인 정보 외에 제목, 초록, 청구항 등의 비정형 텍스트와 인용 및 피인용 관계, 도면, 기술 분류 등 다양한 정보를 포함하고 있어 다양성의 측면에서도 빅데이터로 간주되어 특허 데이터에 대한 체계적인 관리에서부터 처리활용이 중요하다고 판단 된다. 이에 본 연구에서는 혁신특허전략 프레임워크의 체계적인 운영과 함께 기업의 근원적인 경쟁력 강화를 추진하여 강경쟁우위 확보를 추진하고자 특허빅데이터의 활용방안을 A사의 사례를 중심으로 제안하고, 이의 타당성을 검증하고 시사점을 제안하고자 한다. 이를 통해 특허빅데이터의 활용에 대한 인식을 제고하고, 기업의 전사전략, 사업전략, 기능전략과 연계한 특허빅테이터의 활용방안을 제시하고자 한다.

Keywords

References

  1. Son Seung-hee, Shim Ji-hong, Jang Tae-seok, Kim Yoo-chan, Kim Young-chan, Ko Myeong-deok, Nam Ki-chang, Jung Mi-kyung, Jeong Yeon-mi, and Lee Yeon-hee (2018). Social market economy and German economic policy, Seogak Yang Publishing.
  2. Cha Wan. Kyu. (2018). Structural Causal Relationship between organizational culture, patent strategy and business performance: Focused on competing values model, Doctoral dissertation of Soongsil University Graduate School.
  3. Lee Je-hwan (2019), Research on technical analysis using quantitative analysis of patent big data, Master's thesis, Graduate School of Engineering, Korea University.
  4. Cha Wan Kyu, Ahn Tae Ho(2019). "A Study on the Fourth Industrial Revolution and Innovative Patent Strategy of SMEs and Venture Companies," Entrepreneurship and Venture Research, Vol. 21, No. 1, pp. 37-54.
  5. Cooper, R. G. and E. J. Kleinschmidt (1991). "New product processes at leading industrial firmsk," Industrial Marketing Management 20(2), 137-147. https://doi.org/10.1016/0019-8501(91)90032-B
  6. Kim Kyung-ho and Yoon Kwon-soon (1993). "(21st century business strategy) patent management, how to do it," Korea Institute of Industrial Technology Information.
  7. Granstrand, O. (2000). "The shift towards intellectual capitalism: The role of infocom technologies," Research Policy, 29(9), 1061-1080. https://doi.org/10.1016/S0048-7333(99)00070-0
  8. Gilardoni, E. (2007). "Basic approaches to patent strategy," International Journal of Innovation Management, 11(3), 417-440. https://doi.org/10.1142/S1363919607001813
  9. Bader, M. A., O. Gassmann, N. Ziegler, and F. Ruther (2012). "Getting the most out of your IP.patent management along its life cycle", Drug Discovery Today, 17(7), 281-284. https://doi.org/10.1016/j.drudis.2011.10.025
  10. Reitzig, M. (2004). "Strategic management of intellectual property," MIT Sloan Management Review, 45(3), 35-40.
  11. Shin Kyung-rim and 9 others, 2004, "Qualitative Research Methodology", Ewha Womans University Press
  12. Kang Hyun-sik. 2017, "An Exploratory Study on Improving Information Asset Management Process from a Security Perspective". Chung-Ang University Graduate School Master's Thesis
  13. Morgan, D. L., 1996, "Focus groups as qualitative research", Sage, 16.
  14. Cabrera, D., Mandel, J. T., Andras, J. P., and Nydam, M. L., 2008, "What is the crisis? Defining and prioritizing the world's most pressing problems". Frontiers in Ecology and the Environment, 6(9), 469-475. https://doi.org/10.1890/070185
  15. Greenbaum, T. L. 1998, "The handbook for focus group research". Sage. Krueger, R. A. and Casey, M. A, 2000, Focus Groups: A Practical Guide for Applied Research. Sage.
  16. Lee Seong-suk, Kim Ae-hwa. 2008, "Teachers' Perceptions of Learning Disabilities through Focus Group Interview Method". Special Education Thesis, 20, 113-137