Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
권호 표지
DOI QR코드

DOI QR Code

A Study of Cross-Border E-Consumers' Cunning Behavior from the Perspective of Situational Action Theory

  • Received : 2021.11.02
  • Accepted : 2021.12.08
  • Published : 2021.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

Due to the differences between and distinct consumer perceptions of domestic and cross-border e-commerce (CBEC), e-consumer misconduct, which we call "cunning behavior," has emerged. This study examines cunning behavior in CBEC and compares e-consumer perceptions about environmental factors and their own personal traits using a vignette experiment and survey. The vignettes of this study were developed for three situations: illegal, deviant, and unethical behavior. Drawing on vignettes, we collected survey data and then examined the research model using the analysis of moment structure statistical tool. The results show that perceived benefit and past experience with CBEC are strong triggers for cunning behavior, while the ability to exercise self-control restrains this behavior. This study provides an understanding of why cunning behavior occurs in the CBEC context and describes different cunning behavior types.

Keywords

Acknowledgement

This work was supported by the National Research Foundation of Korea (NRF) grant funded by the Korea government (MSIT) (NRF-2017R1A2B1012897).

References

  1. Al-Rafee, S., and Cronan, T. P. (2006). Digital piracy: Factors that influence attitude toward behavior. Journal of Business Ethics, 63, 237-259.  https://doi.org/10.1007/s10551-005-1902-9
  2. Antonaccio, O., and Tittle, C. R. (2008). Morality, self-control, and crime. Criminology, 46(2), 479-510.  https://doi.org/10.1111/j.1745-9125.2008.00116.x
  3. Baker, T., and Piquero, A. R. (2010). Assessing the perceived benefits-criminal offending relationship. Journal of Criminal Justice, 38, 981-987.  https://doi.org/10.1016/j.jcrimjus.2010.06.015
  4. Berry, I. L., and Seiders, K. (2008). Serving unfair customers. Business Horizons, 51, 29-37.  https://doi.org/10.1016/j.bushor.2007.09.002
  5. Bitner, M. J., Booms, B. H., and Mohr, L. A. (1994). Critical service encounters: The employee's viewpoint. Journal of Marketing, 58(4), 95-106.  https://doi.org/10.1177/002224299405800408
  6. Bouffard, J., Bry, J., Smith, S., and Bry, R. (2008). Beyond the "science of sophomores" does the rational choice explanation of crime generalize from university students to an actual offender sample? International Journal of Offender Therapy and Comparative Criminology, 52(6), 698-721.  https://doi.org/10.1177/0306624X07309721
  7. Brauer, J. R., and Tittle, C. R. (2017). When crime is not an option: Inspecting the moral filtering of criminal action alternatives. Justice Quarterly, 34(5), 818-846.  https://doi.org/10.1080/07418825.2016.1226937
  8. Cairncross, F., and Cairncross, F. (1997). The death of distance: How the communications revolution will change our lives. Boston, MA: Harvard Business School Press. 
  9. Daunt, K. L., and Harris, L. C. (2012). Motives of dysfunctional customer behavior: An empirical study. Journal of Services Marketing, 26(4), 293-308.  https://doi.org/10.1108/08876041211237587
  10. Dimoka, A., Hong, Y., Pavlou, P. A. (2012). On product uncertainty in online markets: Theory and evidence. MIS Quarterly, 36(2), 395-425.  https://doi.org/10.2307/41703461
  11. Dubreuil, B., and Gregoire, J. (2013). Are moral norms distinct from social norms? A critical assessment of Jon Elster and Cristina Bicchieri. Theory and Decision, 75(1), 137-152.  https://doi.org/10.1007/s11238-012-9342-3
  12. European Commission. (2015). Consumer attitudes towards cross-border trade and consumer protection. ISBN: 978-92-79-50619-2. 
  13. Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., and Lim, K. H. (2014). Trust, satisfaction, and online repurchase intention: The moderating role of perceived effectiveness of e-commerce institutional mechanisms. MIS Quarterly, 38(2), 407-427.  https://doi.org/10.25300/MISQ/2014/38.2.04
  14. Freestone, O., and Mitchell, V. (2004). Generation Y attitudes towards e-ethics and internet-related misbehaviours. Journal of Business Ethics, 54(2), 121-128.  https://doi.org/10.1007/s10551-004-1571-0
  15. Fullerton, R. A., and Punj, G. (1993). Choosing to misbehave: A structural model of aberrant consumer behavior. Advances in Consumer Research, 20, 570-574. 
  16. Gallupe, O., and Baron, S. W. (2014). Morality, self-control, deterrence, and drug use: Street youths and situational action theory. Crime & Delinquency, 60(2), 284-305.  https://doi.org/10.1177/0011128709359661
  17. Gefen, D. (2000). E-Commerce: The rold of familiarity and trust. Omega, 28, 725-737.  https://doi.org/10.1016/S0305-0483(00)00021-9
  18. Gefen, D., and Straub, D. W. (2004). Consumer trust in B2C e-commerce and the importance of social presence. Omega, 32, 407-424.  https://doi.org/10.1016/j.omega.2004.01.006
  19. Gomez-Herrera, E., Martens, B., and Turlea, G. (2014). The drivers and impediments for cross-border e-commerce in the EU. Information Economics and Policy, 28, 83-96.  https://doi.org/10.1016/j.infoecopol.2014.05.002
  20. Gottfredson, M. R., and Hirschi, T. (1990). A general theory of crime. Stanford University Press. 
  21. Harris, L. C., and Reynolds, K. L. (2003). The consequences of dysfunctional customer behavior. Journal of Services Research, 6(2), 144-161.  https://doi.org/10.1177/1094670503257044
  22. Hirtenlehner, H., and Reinecke, J. (2018). Introduction to the special issue with some reflection on the role of self-control in situational action theory. European Journal of Criminology, 15(1), 3-9.  https://doi.org/10.1177/1477370817732182
  23. Huang, Z., and Benyoucef, M. (2013). From e-commerce to social commerce: A closer look at design features. Electronic Commerce Research and Application, 12, 246-259.  https://doi.org/10.1016/j.elerap.2012.12.003
  24. Hunter, J., and Wilson, M. (2016). Cross-border online shopping within the EU: Learning from consumer experience. ANEC, The European Consumer Voice in Standardization. 
  25. Jiang, Z., Heng, C. S., and Choi, B. C. F. (2013). Research note-privacy concerns and privacy-protective behavior in synchronous online social interactions. Information Systems Research, 24(3), 579-595.  https://doi.org/10.1287/isre.1120.0441
  26. Lee, C. S. (2001). An analytical framework for evaluating e-commerce business models and strategies. Internet Research, 11(4), 349-359.  https://doi.org/10.1108/10662240110402803
  27. Lee, H. N. (1928). Morals, morality, and ethics: Suggested terminology. The International Journal of Ethics, 38(4), 450-466.  https://doi.org/10.1086/intejethi.38.4.2377964
  28. Liebling, A., Maruna, S., and McAra, L. (2017). The Oxford handbook of criminology (6th ed.). Oxford University Press. 
  29. Lovelock, C. H. (1994). Product plus: How product + service=Competitive advantage. NY: McGraw-Hill. 
  30. Matsueda, R. L., Kreager, D. A., and Huizinga, E. (2006). Deterring delingquents: A rational choice model of theft and violence. American Sociological Review, 71(1), 95-122.  https://doi.org/10.1177/000312240607100105
  31. McCarthy, B., and Hagan, J. (2005). Danger and the decision to offend. Social Force, 83(3), 1065-1096.  https://doi.org/10.1353/sof.2005.0040
  32. McKnight, D. H., Choudhury, V., and Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An integrative typology. Information Systems Research, 13(3), 334-359.  https://doi.org/10.1287/isre.13.3.334.81
  33. Morris, R. G., and Higgins, G. E. (2010). Criminological theory in the digital age: The case of social learning theory and digital piracy. Journal of Criminal Justice, 38(4), 470-480.  https://doi.org/10.1016/j.jcrimjus.2010.04.016
  34. Moschis, G. P., and Cox, D. (1989). Deviant consumer behavior. Advances in Consumer Research, 16, 732-737. 
  35. Nagin, D. S., Solow, R. M., and Lum, C. (2015). Deterrence, criminal opportunities, and police. Criminology, 53(1), 74-100.  https://doi.org/10.1111/1745-9125.12057
  36. Pauwels, L. (2018). Analyzing the perception-choice process in situational action theory. A randomized scenario study. European Journal of Criminology, 15(1), 130-147.  https://doi.org/10.1177/1477370817732195
  37. Pauwels, L., Weerman, F., Bruinsma, G., and Bernasco, W. (2011). Perceived sanction risk, individual propensity and adolescent offending: Assessing key findings from the deterrence literature in a dutch sample. European Journal of Criminology, 8(5), 386-400.  https://doi.org/10.1177/1477370811415762
  38. Pavlou, P. A., and Fygenson, M. (2006). Understanding and prediction electronic commerce adoption: An extension of the theory of planned behavior. MIS Quarterly, 30(1), 115-143.  https://doi.org/10.2307/25148720
  39. Pavlou, P. A., Liang, H., and Xue, Y. (2007). Understanding and mitigating uncertainty in online buyer-seller relationships: A principal agent perspective. MIS Quarterly, 31(1), 105-136.  https://doi.org/10.2307/25148783
  40. Paypal. (2016). PayPal cross-border consumer research 2016. 
  41. Serrano-Maillo, A. (2018). Crime contemplation and self-control: A test of situational action theory's hypothesis about their interaction in crime causation. European Journal of Criminology, 15(1), 93-110.  https://doi.org/10.1177/1477370817732193
  42. Slater, M. D. (2003). Alienation, aggression, and sensation seeking as predictors of adolescent use of violent film, computer, and web content. Journal of Communication, 53(1), 105-121.  https://doi.org/10.1111/j.1460-2466.2003.tb03008.x
  43. Tittle, C. R., and Botchkovar, E. V. (2005). Self-control, criminal motivation and deterrence: An investigation using Russian respondents. Criminology, 43(2), 307-354.  https://doi.org/10.1111/j.0011-1348.2005.00010.x
  44. Wikstrom, P. O. H. (2004). Crime as alternative: Towards a cross-level situational action theory of crime causation. Beyond Empiricism: Institutions and Intentions in the Study of Crime, 13, 1-37. 
  45. Wikstrom, P. O. H., and Sampson, R. J. (2006). The explanation of crime. context, mechanisms and development (Version 2009). Cambridge University Press. 
  46. Wikstrom, P. O. H., and Treiber, K. (2007). The role of self-control in crime causation. European Journal of Criminology, 4(2), 237-264.  https://doi.org/10.1177/1477370807074858
  47. Wikstrom, P. O. H., Oberwittler, D., Treiber, K., and Hardie, B. (2012). Breaking rules: The social and situational dynamics of young people's urban crime. Oxford University Press. 
  48. Yamin, M., and Sinkovics, R. R. (2006). Online internationalisation, psychic distance reduction and the virtuality trap. International Business Review, 15(4), 39-360. 
  49. yStats. (2014). Global cross-border B2C e-commerce 2014.