정보화정책 (Informatization Policy)

한국지능정보사회진흥원 (National Information Society Agency)
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데이터 리터러시와 데이터 분석 성숙도의 관계에서 조직문화의 조절효과

Data Literacy, Organizational Culture, and Data Analytics Maturity: Moderating Effect of Organizational Culture

  • 투고 : 2020.11.13
  • 심사 : 2021.01.05
  • 발행 : 2021.03.31
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초록

최근 빠르게 변화하는 내·외부 환경에 대응하기 위해 데이터 분석 역량이 강조되고 있다. 본 연구는 조직문화가 데이터 기반 성과창출의 결정적인 역할을 한다는 점에 주목하여 조직문화 유형에 따른 데이터 리터러시와 데이터 분석 성숙도의 관계를 실증적으로 규명하였다. 첫 번째 분석 주제인 데이터 리터러시와 데이터 분석 활용도의 관계에서는 조직 구성원의 데이터 리터러시가 높을수록 조직의 데이터 분석 성숙도가 높다고 인식하고 있었다. 두 번째 주제인 조직문화와 데이터 분석 활용도의 관계를 살펴보면, 조직 구성원이 조직의 문화를 관계지향 문화와 혁신지향 문화라고 인식할수록 데이터 분석 성숙도가 높아진다고 인식하고 있다. 세 번째 분석인 데이터 리터러시와 데이터 분석 성숙도의 관계성은 관계지향 문화와 위계지향 문화에 의해서 달라짐을 발견하였다. 관계지향 문화는 데이터 리터러시가 데이터 분석 성숙도 인식에 미치는 영향에 대한 상승효과로 나타났으나, 위계지향 문화는 완충효과가 있는 것으로 나타났다.

The purpose of this research is to examine the relationships among data literacy, organizational culture, and data analytics maturity and the moderating effects of organizational culture. Analysis of the relationship between data literacy and data analytics maturity shows that the higher the data literacy competency of employees, the higher the organization's data analytics maturity. In examining the relationship between organizational culture and data analytics maturity, it is found that relationship culture and innovation culture are positively related to data analytics maturity. In addition, relationship culture and hierarchy culture show significant moderating effects. Relationship culture shows a synergistic effect, whereas hierarchy culture has a buffer effect between data literacy and data analytics maturity.

키워드

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