한국융합학회논문지 (Journal of the Korea Convergence Society)

  • 제12권3호
  • /
  • Pages.217-224
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  • 2021
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  • 2233-4890(pISSN)
  • /
  • 2713-6353(eISSN)
한국융합학회 (Korea Convergence Society)
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국내 차량공유업의 서비스 품질 개선 방안 -디디추싱 기업분석 사례를 중심으로-

The Service Quality Improvement Plan for Domestic Car-Sharing Industry -focusing on the DIDICHUXING analysis-

  • 장우정 (극동대학교 항공운항서비스학과)
  • Jang, Woojung (Department of Airline Cabin Service Management, Far East University)
  • 투고 : 2021.02.17
  • 심사 : 2021.03.20
  • 발행 : 2021.03.28
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⟨ 이전 논문 다음 논문 ⟩

초록

4차 산업혁명의 초연결성을 바탕으로 전통적인 상업경제에서 협력경제로 패러다임이 변화하여 공유경제가 빠르게 성장하고 있다. 그 중에서도 차량공유산업은 글로벌 교통시장의 주류가 되었다. 중국의 디디추싱은 이미 공유플랫폼을 선점하였으며 차량공유 뿐만 아니라 마지막마일에서부터 대중교통을 모두 아우르는 TaaS 3.0 모빌리티 산업으로 서비스를 확장하고 있다. 본 논문은 공유경제에 대한 이론적 고찰을 한 후 유니콘 2위 기업인 디디추싱의 성공전략을 분석하여 국내 차량공유산업의 방향과 서비스개선방법을 제언하는데 목표를 두었다. 차량공유산업에서 도태되고 있는 우리나라 상황에서 유연한 자세로 규제를 완화하여 기존산업 보호와 신산업 육성에 균형을 맞추는 정책이 필수적이며 향후 공유경제의 다양한 분야가 상호 융합하여 발전하는 방안을 연구하는 것도 필요하다.

Based on the hyper-connectivity of the 4th Industrial Revolution, the paradigm shifts to the sharing economy. Didichuxing has already dominated the platform and is expanding its service to the TaaS 3.0 mobility industry. This paper aimed to suggest the direction of the domestic car-sharing industry and service improvement plan by analyzing Didichuxing. Korea is being cut off from the car-sharing industry, due to conflicts with existing industries and high regulations. It is necessary to balance the protection of existing industries and fostering new industries in the direction of negative regulations. In the future, it is also necessary to study how various fields of the sharing economy will convergence and develop.

키워드

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