Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
권호 표지
DOI QR코드

DOI QR Code

Evolution Path of OSMU: Web-novel and Webtoon

OSMU의 진화 경로: 한국과 중국의 웹소설과 웹툰을 중심으로

  • Wang, Yiyao (Department of Arts and Cultural Management, Graduate School, Hongik University) ;
  • Shin, Hyung-Deok (College of Business Administration, Hongik University)
  • 왕이소 (홍익대학교 대학원 문화예술경영학과) ;
  • 신형덕 (홍익대학교 경영대학)
  • Received : 2020.09.22
  • Accepted : 2021.02.05
  • Published : 2021.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to see if cultural contents that are characterized by experience goods have different types of One Source Multi Use (OSMU) phenomena. This study classified original works into web-novels and webtoons, and studied how OSMU evolution paths can be different between the two types of originals. In addition, this study compared Korean and Chinese examples. Using eight original works created between 1999 and 2012, which were later used for OSMU, this study investigated how web-novels and webtoons took different OSMU evolution paths in Korea and China. As a result, this study found that web-novels are more actively used in different formats than webtoons, probably because web-novels can more easily stimulate people's imaginations. In addition, Korea was found to use story-centered OSMU before character-centered OSMU, whereas China showed both types of OSMU simultaneously.

본 연구는 직접 경험하지 않고는 그 가치를 예측하기 힘든 경험재의 속성을 갖고 있는 문화 콘텐츠의 활용 방식을 보여주는 OSMU(One Source Multi Use)가 원작의 장르에 따라 상이하게 전개되는 현상에 대해 살펴보기 위해 진행되었다. 이에 본 연구에는 원작의 형태를 웹소설과 웹툰으로 구분하여 각 경우에 있어서의 OSMU의 진화 경로에 대해 조사하고, 또한 이러한 경로를 한국과 중국 사례를 비교하여 어떠한 차이가 있는가에 대해 고찰했다. 이를 위해 한국과 중국에서 1999-2012년에 발표된 웹소설 및 웹툰 형태의 콘텐츠를 각각 4개씩 선정하여 원작의 형태에 따라 OSMU 진행 방식이 스토리 활용방식과 캐릭터 활용방식에 있어서 어떤 차이를 보이는지 분석했다. 그 결과 웹소설이 원작인 경우 웹툰에 비해 제한 없이 다른 형태의 콘텐츠로 활용이 되었던 것을 발견할 수 있었는데, 이 결과는 이미지를 동반하지 않는 소설에서 발생할 수 있는 상상력이 다른 형태의 콘텐츠로 활용되는 것에 더 용이하기 때문인 것으로 추측할 수 있다. 또한 스토리와 캐릭터 활용방식에 있어서도 한국에서는 두 방식이 순차적으로 진행되었던 반면에 중국에서는 동시대에 병행되었다는 차이가 존재한다는 것을 발견했다.

Keywords

References

  1. B. W. Park, K. C. Lee, "An Exploratory Analysis on Adoption of Potential Customers in Transmedia Storytelling:Emphasis on Korean TV Drama and Movie", Korean Operations Research And Management Society, Vol.27, No.2, pp.81-95, Jul. 2010. UCI: G704-000239.2010.27.2.004
  2. B. J. Yoon, J. H. Lee, "A Study on the Success Factors of Gaming on Original Film through the OSMU", Korean Society For Computer Game, Vol.0, No.19, pp.153-160, Dec. 2009.
  3. S. J. Lee, "Study on OSMU Value Evaluation in - Focusing on 'Index Linked Webtoon'", The Korean Journal of animation, Vol. 9, No. 2, pp.102-115, Jun. 2013. UCI: G704-001801.2009..19.018
  4. Y. J. Lee, H. D. Shin, "The Effects of the Existence and Type of Originals on Box-office Performance", The Journal of the Korea Contents Association, Vol. 13, No. 6, pp. 108-115, Jun. 2013. DOI: https://dx.doi.org/10.5392/JKCA.2013.13.06.108
  5. K. W. Kim, "A Study of Limitations of Using OSMUs Based on the Mediality of Webtoons." The Learned Society Of Korean Drama And Theatre, Vol.0, No.62, pp.13-59, Dec. 2018. DOI: https://dx.doi.org/10.17938/tjkdat.2018..62.13
  6. H. D. Yoon, S. H. Cho, "A Study an Effective Copyright Protection Method for Webtoons", The Korea Institute of Information, Electronics, and Communication Technology, vol.12, No.1, pp.106-112, Feb. 2019.
  7. J. W. Han and B. Y. Kim, "Studies on Color Images and Symbolism of an animation character related on audiences - Focus on Frozen, Walt Disney animation-", Journal of Digital Design, Vol. 14, No. 3, pp.195-206, Jul. 2014. DOI: https://dx.doi.org/10.17280/jdd.2014.14.3.020020
  8. E. H. Sohn, J. H. Kim, "Design of A Tool for Color Combination Image Effects on Animated Characters' Clothes", Journal of Korea Multimedia Society, vol.10, no.10, pp.1319-1327, Oct. 2007. UCI: G704-000883.2007.10.10.007
  9. S. Y. Kim, "A New Topography of Korean Novels in the 21st Century, the Era of Digital Technology", The Association of Popular Narrative, Vol.24, No.4, pp.203-236, Nov. 2018. DOI: https://dx.doi.org/10.18856/jpn.2018.24.4.007
  10. S. S. Min, The Characteristics of Korean Web-novel Platform and Foreign Cases, K-Book Trends, c2017 [cited 2017 September 11], Available From: https://blog.naver.com/go5326/221094394570 (accessed Sep. 27, 2017).
  11. G. W. Lee, Q. Wei, "Status of Development and Characteristics of Web Novels inKorea and China", Academic Association of Global Cultural Contents, Vol.0, No.31, pp.159-173, Dec. 2017.
  12. D. I. Kim, Essence of Chinese IP, Web-novel(1)Ohoo Media. c2017 [cited 2017 March 21], Available From: https://m.post.naver.com/viewer/postView.nhn?volumeNo=6858989&memberNo=36059950&vType=VERTICAL (accessed Mar. 21, 2017)
  13. J. W. Yu, "A Study on the Growth of Chinese Web Novels", China Research Center, Vol.34, pp.29-52, May. 2018. DOI: https://dx.doi.org/10.17935/Chinan.2018.34..29
  14. S. H. Park, Platform of Web Contents, p.128, Communication Books, 2018.
  15. 2017 Graphic Novel Industry White Paper, White Paper, Korea Creative Content Agency, Korea.
  16. Y. S. Pei, H. Y. Meng, S. S. Hou, K. H. Bae, "The Study on the Promotion of Chinese Animation Industry -A Comparison of Korea.China and Japan", The Korea Contents Association, Vol.18, No.3, pp.456-471, Mar. 2018. DOI: https://dx.doi.org/10.5392/JKCA.2018.18.03.456
  17. S. R. Cho, H. Shin, Y. B. Jang, S. E. Lee, M. W. Han anc B. C. Koo, "A Case Study of Broadcasting Contents Using One Source Multi Use Strategy", Journal of broadcast engineering, Vol. 12, No. 5, pp.424-429, 2007. UCI: G704-001531.2007.12.5.013
  18. H. W. Nam, "Study on the Digital Storytelling Analysis for the OSMU(One Source Multi Use) of the Cultural Contents", Journal of The Korean Society for Computer Game, Vol., No.22, pp.51-58, Oct. 2010. UCI: G704-001801.2010..22.001