DOI QR코드

DOI QR Code

Exploring the Effect of Overload on the Discontinuous Intention of SNS: The Moderating Effect of Gender

  • Received : 2021.01.29
  • Accepted : 2021.10.26
  • Published : 2021.10.31

Abstract

With the proliferation of smartphones and 5G networks, mobile social network service (SNS) has become an indispensable part of people's daily lives. However, with the use of SNS, fatigue and withdrawal behavior gradually emerged. Based on The Transactional Theory of Stress and Coping (TTSC), we explored the mechanism of SNS overload on users' discontinuous intention under the framework of "stressor-strain-outcome". And we also investigated the moderating effects of gender in this process. We hope that through our research, we can help SNS users to reduce unnecessary fatigue, and provide better suggestions for platform designers to adjust product design to improve user experience.

Keywords

References

  1. Bright, L. F., Kleiser, S. B., and Grau, S. L., "Too much Facebook? An exploratory examination of social media fatigue", Computers in Human Behavior, Vol. 44, 2015, pp. 148-155. https://doi.org/10.1016/j.chb.2014.11.048
  2. Cao, X. and Sun, J., "Exploring the effect of overload on the discontinuous intention of social media users: An S-O-R perspective", Computers in Human Behavior, Vol. 81, 2018, pp. 10-18. https://doi.org/10.1016/j.chb.2017.11.035
  3. Cha, K. J. and Lee, E. M., "An empirical study of discontinuous use intention on SNS: From a perspective of society comparison theory", Journal of Society for e-Business Studies, Vol. 20, No. 3, 2015.
  4. Cramer, E. M., Song, H., and Drent, A. M. J. C. i. H. B., "Social comparison on Facebook: Motivation, affective consequences, self-esteem, and Facebook fatigue", Computers in Human Behavior, Vol. 64, 2016, pp. 739-746. https://doi.org/10.1016/j.chb.2016.07.049
  5. Dhir, A., Yossatorn, Y., Kaur, P., and Chen, S., "Online social media fatigue and psychological wellbeing-A study of compulsive use, fear of missing out, fatigue, anxiety and depression", International Journal of Information Management, Vol. 40, 2018, pp. 141-152. https://doi.org/10.1016/j.ijinfomgt.2018.01.012
  6. Dunbar, R., How many friends does one person need?: Dunbar's number and other evolutionary quirks, Faber & Faber, 2010.
  7. French, J. R. and Caplan, R., Organizational stress and individual strain: The failure of success, New York, AMACOM, 1972.
  8. Greer, T. M., Laseter, A., and Asiamah, D. J. P. O. W. Q., "Gender as a moderator of the relation between race-related stress and mental health symptoms for African Americans", Psychology of Women Quarterly, Vol. 33, No. 3, 2009, pp. 295-307. https://doi.org/10.1177/036168430903300305
  9. Israel Cohen, Y., Kaplan, O. J. S., & Health, "Traumatic stress during population wide exposure to trauma in Israel: Gender as a moderator of the effects of marital status and social support", Stress and Health. Vol. 32, No. 5, 2016, pp. 636-640. https://doi.org/10.1002/smi.2647
  10. Joiner, R., Gavin, J., Duffield, J., Brosnan, M., Crook, C., Durndell, A., Lovatt, P., "Gender, Internet identification, and Internet anxiety Correlates of Internet use", Cyber Psychology & Behavior, Vol. 8, No. 4, 2005, pp. 371-378. https://doi.org/10.1089/cpb.2005.8.371
  11. Kanter, "2017 Kantar China Social Media Impact Report", 2017, Retrieved from http://www.sohu.com/a/147589678_291947.
  12. Karr-Wisniewski, P. and Lu, Y. J. C. I. H. B., "When more is too much: Operationalizing technology overload and exploring its impact on knowledge worker productivity, Computers in Human Behavior, Vol. 26, No. 5, 2010, pp. 1061-1072. https://doi.org/10.1016/j.chb.2010.03.008
  13. Krasnova, H., Veltri, N. F., Eling, N., and Buxmann, P., "Why men and women continue to use social networking sites: The role of gender differences", The Journal of Strategic Information Systems, Vol. 26, No. 4, 2017, pp. 261-284. https://doi.org/10.1016/j.jsis.2017.01.004
  14. Lang, A., "The limited capacity model of mediated message processing", Journal of Communication, Vol. 50, No. 1, 2000, pp. 46-70. https://doi.org/10.1111/j.1460-2466.2000.tb02833.x
  15. Lee, A. R., Son, S.-M., and Kim, K. K., "Information and communication technology overload and social networking service fatigue: A stress perspective", Computers In Human Behavior, Vol. 55, 2016, pp. 51-61. https://doi.org/10.1016/j.chb.2015.08.011
  16. Luqman, A., Cao, X., Ali, A., Masood, A., and Yu, L., "Empirical investigation of Facebook discontinues usage intentions based on SOR paradigm, Computers in Human Behavior, Vol. 70, 2017, pp. 544-555. https://doi.org/10.1016/j.chb.2017.01.020
  17. Magnusson, D. and Stattin, H., Personcontext interaction theories. Department of Psychology, University of Stockholm, 1996.
  18. Rahmanyanti, P. L. D. and Yasa, N. N. K., "Discontinuous Usage Intention of Millennials in Using Facebook: The Role of SNS Exhaustion Mediates Social Overload", European Journal of Business and Management Research, Vol. 4, No. 3, 2019.
  19. Ravindran, T., Yeow Kuan, A. C., and Hoe Lian, D. G., "Antecedents and effects of social network fatigue", Journal of the Association for Information Science and Technology, Vol. 65, No. 11, 2014, pp. 2306-2320. https://doi.org/10.1002/asi.23122
  20. Trefis, Twitter's Q2 Revenue Likely to Declinee, Tough MAUs Might Improve, 2017, Retrived from: https://www.forbes.com/sites/greatspeculations/2017/07/26/Twitter'sQ2RevenueLikelytoDeclinee,ToughMAUsMightImprove/#1b1761f538a7.
  21. Whelan, E., Islam, A. N., and Brooks, S., "Is boredom proneness related to social media overload and fatigue? A stressstrain-outcome approach", Internet ReSearch, Vol. 30, No. 3, 2020, pp. 869-887. https://doi.org/10.1108/INTR-03-2019-0112
  22. Zhang, S., Zhao, L., Lu, Y., and Yang, J., Get Tired of Socializing as Social Animal? An Empirical Explanation on Discontinuous Usage Behavior in Social Network Services, In PACIS, 2015.
  23. Zhang, S., Zhao, L., Lu, Y., and Yang, J., "Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services", Information & Management, Vol. 53, No. 7, 2016, pp. 904-914.  https://doi.org/10.1016/j.im.2016.03.006