Textile Science and Engineering (한국섬유공학회지)

The Korean Fiber Society (한국섬유공학회)
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Development of a Prototype Fashion Shopping Application Based on Interactive Video

인터랙티브 영상 기반 프로토타입 패션쇼핑 어플리케이션 개발

  • Han, Sang Eun (Division of Chemical Engineering, Graduate School of Konkuk University) ;
  • Kim, Sungmin (Department of Textiles, Merchandising, and Fashion Design, Seoul National University) ;
  • Park, Chang Kyu (Division of Chemical Engineering, Graduate School of Konkuk University)
  • 한상은 (건국대학교 대학원 화학공학부) ;
  • 김성민 (서울대학교 생활과학대학 의류학과) ;
  • 박창규 (건국대학교 대학원 화학공학부)
  • Received : 2021.11.04
  • Accepted : 2021.12.20
  • Published : 2021.12.31
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Abstract

A new commerce model using interactive video has been proposed to overcome the limitations and improve the performance of V-commerce and Live commerce that have become the leading shopping trends in the prolonged global untact era. For this, a series of surveys were conducted on the main target group of women in their 20s in order to investigate the limitations of V-commerce and Live commerce as well as to understand the usage status and overall satisfaction level. Among the respondents of the preliminary survey, those who had a high interest in fashion and had experience in using V-commerce and Live commerce were selected for in-depth interviews. Their specific experiences and needs were analyzed through the interview, and the direction of IV commerce was derived based on this. Then, a prototype shopping application was developed to investigate the user satisfaction. It was found that the satisfaction level of IV commerce was higher than those of V commerce or Live commerce.

Keywords

Acknowledgement

이 연구는 2020년도 정부(산업통상자원부)의 재원으로 한국산업기술진흥원의 지원을 받아 수행된 연구임(P0012770, 2020년 산업혁신인재성장지원사업).

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