패션비즈니스 (Journal of Fashion Business)

  • 제25권5호
  • /
  • Pages.1-24
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  • 2021
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  • 1229-3350(pISSN)
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  • 2288-1867(eISSN)
한국패션비즈니스학회 (The Korean Society of Fashion Business)
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음악방송에 나타난 K-pop 걸 그룹의 패션 디자인 및 스타일 연구 -BLACKPINK, TWICE, Red Velvet을 중심으로-

A Study on the Fashion Style of K-pop Girl Group on Music Broadcasting -Focusing on BLACKPINK, TWICE, Red Velvet-

  • Yang, Mingyue (Dept. of Clothing & Textiles, Pusan National University) ;
  • Kim, Yoon Kyoung (Dept. of Clothing & Textiles, Pusan National University) ;
  • Lee, Kyoung Hee (Dept. of Clothing & Textiles, Pusan National University)
  • 투고 : 2021.07.20
  • 심사 : 2021.09.09
  • 발행 : 2021.11.30
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초록

This study aimed to explore the fashion design and style features, and differences in BLACKPINK, TWICE, and Red Velvet girl groups. A total of 469 fashion photos (132 BLACKPINK, 217 TWICE, 120 Red Velvet) focusing on 23 title songs (7 BLACKPINK, 9 TWICE, 7 Red Velvet) were collected. Photo classification work was carried out in accordance with the design analysis criteria and the results were derived by combining statistical analysis and content analysis. BLACKPINK's fashion design characteristics showed a lot of complex colors, shade tone, pure tone, contrast color coordination, stylistic pattern, slit, patchwork, checklist method, sexy and avant-garde images. TWICE's fashion design characteristics included warm color, complex color, tint tone, monotone, contrast color coordination, tone-on-tone, geometric & stylistic patterns, cotton, silk, a combination of the same material, frill, beads, ribbon decoration, blouse, skirt, and many romantic and ethnic images. Red Velvet's fashion design characteristics were a cold color, moderate tone, monotone, cotton, velvet, geometric pattern, zipper, sequins, T-shirt, pants, tie, belt, and many retro and active images. The fashion styles of BLACKPINK, TWICE, and Red Velvet were as follows. BLACKPINK was divided into sexy avant-garde, sexy active, sexy romantic styles. TWICE was divided into romantic active, romantic classical, and romantic ethnic styles. Red Velvet was divided into retro active, retro sexy, and retro avant-garde styles.

키워드

참고문헌

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