DOI QR코드

DOI QR Code

A Study on the Demographic Characteristics of Lifestyle Cluster Types and the Characteristics of the Use of Hair Salons

라이프스타일 군집유형에 따른 인구통계학적 특성과 미용실이용 특성에 대한 연구

  • Kim, In-Ok (Department of Beauty Care at Songho University) ;
  • Jeon, Jong-Chan (Department of Media Design, Hansung University)
  • 김인옥 (송호대학교 뷰티케어과) ;
  • 전종찬 (한성대학교 미디어디자인학과)
  • Received : 2020.09.30
  • Accepted : 2020.10.29
  • Published : 2020.10.31

Abstract

This study was conducted on men and women in their teens and 50s living in Seoul, Incheon and Gyeonggi-do to find out the relevance between demographic characteristics of lifestyle clusters and the characteristics of beauty salon use. To analyze the data of a total of 522 people collected, statistical processing was performed with analysis of frequency, analysis of factor, analysis of reliability, analysis of cluster, analysis of variance and analysis of cross. As a result, lifestyle group types were classified as fashion and social focus types, family-oriented types, and family-free types. These types were highly related to age, final education, and marital status among demographic characteristics, and were also found to be highly relevant to the characteristics of beauty salon use, such as beauty salon location and frequently used beauty services. The results of this study are thought to be the basic data that can be used for beauty salon marketing.

본 연구는 라이프스타일 군집유형에 따른 인구학적 특성과 미용실이용 특성 간의 관련성을 알아보기 위해 서울, 인천 및 경기도에 거주하는 10대에서 50대의 남녀를 대상으로 모바일 설문하였다. 수집된 총 522명의 자료를 분석하기 위해 통계처리는 빈도분석, 요인분석, 신뢰도분석, 군집분석, 분산분석 및 교차분석 하였다. 그 결과, 라이프스타일 군집유형은 유행·사교 중시형, 가족중시형 및 가족무관심형으로 분류되었다. 이런 유형들은 인구통계학적 특성들 중 연령, 최종학력과 결혼여부와 높은 관련성을 보였고, 미용실 위치 및 자주 이용하는 미용서비스 같은 미용실이용 특성과도 관련성이 높은 것으로 나타났다. 본 연구의 결과는 미용실 마케팅에 활용될 수 있는 기초자료가 될 것으로 사료된다.

Keywords

References

  1. G. David, M. Dina, C. Yubo, D. Sanjiv, D. Chrysanthos, P. Bruce, L. Barak, S. Subrata, S. Mengze, V. Peeter, "The Firm's management of social interactions", Marketing Letters, Vol.16, No.3/4, pp. 415-428, (2005). https://doi.org/10.1007/s11002-005-5902-4
  2. G. Huebner, D. Shipworth, I. Hamilton, Z. Chalabi, T. Oreszczyn, "Understanding electricity consumption: a comparative contribution of building factors, socio-demographics, appliances, behaviours and attitudes", Applied Energy, Vol.177, No.1, pp. 692-702, (2016). https://doi.org/10.1016/j.apenergy.2016.04.075
  3. K. S. Kim, "A study on women's benefits, interest, and preferences regarding hairstyles according to lifestyles", Unpublished Master's degree thesis, Seokyeong University, (2012).
  4. J. Fuller, K. Matzler, "Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups", Tourism Management, Vol.29, No.1, pp. 116-126, (2008). https://doi.org/10.1016/j.tourman.2007.03.021
  5. C. H. Lee, E. Ko, H. Tikkanen, M. C. T. Phan, G. Aiello, R. Donvito, S. Raithel, "Marketing mix and customer equity of SPA brands: Cross-cultural perspectives", Journal of Business Research, Vol.67, No.10, pp. 2155-2163. (2014). https://doi.org/10.1016/j.jbusres.2014.04.025
  6. D. G. Kim, E. J. Park, "The Effect of Hair Style Consultation Satisfaction on the Forms of Hair Salon", Journal of Korean Beauty Society, Vol.25, No.1, pp. 148-155, (2019).
  7. J. Y. Jang, J. H. Ji, "The Influence and Mediating Effects among Relationship Formation Programs, Cooperation Behavior and Customer Continuity Intention", Journal of The Korean Society Design Culture, Vol.25, No.1, pp. 381-392, (2019). https://doi.org/10.18208/ksdc.2019.25.1.381
  8. S. H. Lia, S. H. You, D. W. Jung, "A Study on the Actual Condition and Service Quality of Men's Consumers' Use of Hairdressing Room", Journal of the Korean Applied Science and Technology, Vol.36, No.1, pp. 90-101, (2019). https://doi.org/10.12925/JKOCS.2019.36.1.90
  9. M. J. Kim, Y. J. Yoo, "Consumption behavior of hair shop according to the population statistics property : focusing on women in their 20's and 30's Living in metropolitan area", Journal of the Korean Society of Cosmetology, Vol.13, No.2, pp. 694-704, (2007).
  10. J. M. Choi, "The Impact of Veblen Effect and Bandwagon Effect on the Choice Behavior of Hair Salon", Journal of Digital Convergence, Vol.15, No.10, pp. 559-570, (2017). https://doi.org/10.14400/JDC.2017.15.1.559
  11. H. J. Jin, "The Benefits Sought for the Bedding and Consumers' Characteristics: Focus on the Lifestyle and Demographic Characteristics", Journal of the Korean Society for Clothing Industry, Vol.14, No.2, pp. 242-250, (2012). https://doi.org/10.5805/KSCI.2012.14.2.242
  12. K. H. Park, "Differences in Diet-Related Attitudes and Demographics by Type of Food-Lifestyle: Focused on Adults in Their 20s and 30s", Family and Environment Research, Vol.53, No.6, pp. 655-665, (2015). https://doi.org/10.6115/fer.2015.052
  13. G. O. Lee, J. W. Park, "Leisure Lifestyle and Culture and Art Consumption : Cases of Art Gallery Visitors", Review of Culture & Economy, Vol.19, No.2, pp. 3-28, (2016).
  14. H. S. Lee, Y. M. Baek, "Whose lifestyle matters predicting video clip watching? : Focusing on the interaction effects between audience lifestyles and demographics on their video clip watching behaviors", Journal of Cyber communication Academic Society, Vol.35, No.3, pp. 115-160, (2018). https://doi.org/10.36494/JCAS.2018.09.35.3.115
  15. D. J. Kim, D. U. Hwang, "A study on relationship between leisure satisfaction and self realization according to type of Life Style. Tourism Research, Vol.27, No.2, pp. 39-60, (2012).
  16. S. A. Shim, H. W. Jung, "An analysis of influential factors from continuous use by mobil game users : lifestyle under gender and nationality", Journal of Digital Convergence, Vol.15, No.5, pp. 381-390, (2017). https://doi.org/10.14400/JDC.2017.15.1.381
  17. J. O. Park, "The differences of dietary behaviors, dietary life consumer education related current situations competencies and dietary lifestyles between baby-boom and echo generations", Journal of Nutrition and Health, Vol.51, No.2, pp. 153-167, (2018). https://doi.org/10.4163/jnh.2018.51.2.153
  18. K. H. Park, "The Relationships between Well-Being Lifestyle, Well-Being Attitude, Life Satisfaction, and Demographic Characteristics", Family and Environment Research, Vol.49, No.7, pp. 39-49, (2011).
  19. S. W. Lee, "Study on Relationship between Well-being Lifestyle and Benefit to Pursue Sportswear : Focused on Consumers in 20s-30s", Unpublished Master's degree thesis, Sookmyung Women's University, (2007).
  20. S. Weingartner, J. Rossel, "Changing dimensions of cultural consumption? The space of lifestyles in Switzerland from 1976 to 2013", Poetics, Vol.74, pp. 1-16, (2019).
  21. I. K. Yoon, "A study on the relationship of lifestyle pattens to beauty salon selection behavior: focused on the case of Daejeon", Unpublished Master's degree thesis, Hannam University, (2008).
  22. N. H. Yang, "Cosmetic beauty consuming behavior according to its Lifestyle of men in South Korea", Unpublished Master's degree thesis, Seokyeong University, (2014).