Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on the Effect of NPD(New Product Development) and Communication on Performance through Collaboration

협업을 통한 신제품 개발과 커뮤니케이션이 성과에 미치는 영향 연구

  • 정상은 (대전대학교 융합컨설팅학과) ;
  • 서영욱 (대전대학교 융합컨설팅학과)
  • Received : 2020.08.28
  • Accepted : 2020.10.05
  • Published : 2020.10.31
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Abstract

New Product Development (NPD) is essential for companies' survival, and continuous growth in the rapidly changing, convergence and business environment, and companies need to collaborate with their internal and external partners to improve performance in NPD. This research examined the integrated relationship between NPD (Cross-functional collaboration, and supplier collaboration) and collaborative communication (formality and reciprocal feedback) on corporate performance. The employees who worked in manufacturing for more than one year with experience in NPD were tested. The reliability and feasibility were assessed using the sample 272 data. The results are summarized as follows. First, cross-functional collaboration and supplier collaboration, which are the factors of NPD collaboration, had a significant positive effect on formality. Second, formality and reciprocal feedback had a significant positive effect on reciprocal feedback and corporate performance. Therefore, for successful NPD, manufacturing companies need to establish efficient management strategies and communicate officially and reciprocally to maximize productivity and efficiency based on the reciprocal partnership between suppliers. To accomplish this, companies need to plan effective communication strategies to respond quickly to internal and external partners' needs.

급변하고 융·복합화되는 비즈니스 환경 속에서 기업의 생존과 지속적 성장을 위해 신제품 개발은 필수적이며, 신제품 개발 성과 향상을 위해서 기업이 내·외부 파트너와 협업하는 것은 매우 중요하다. 본 연구에서는 신제품 개발(부서간 협업, 공급자 협업) 및 협업 커뮤니케이션(형식성, 상호피드백)이 협업 성과와의 통합적인 관계를 규명하는 것을 목적으로 하였다. 연구대상은 신제품 개발 경험이 있는 1년 이상의 제조업 종사자를 대상으로 실시하였다. 272부의 표본자료를 사용하여 신뢰성, 타당성 분석을 실시하였다. 연구결과를 요약하면 다음과 같다. 첫째, 신제품개발 협업의 요인인 부서간 협업과 공급자 협업은 각각 형식성에 통계적으로 정(+)의 영향을 미치는 것으로 나타났다. 둘째 형식성은 상호피드백에 통계적으로 정(+)의 영향을 미치는 것으로 나타났다. 셋째 형식성은 협업 성과에 정(+)의 영향을 미치는 것으로 나타났다. 넷째 상호피드백은 협업 성과에 정(+)의 영향을 미치는 것으로 나타났다. 따라서, 성공적인 신제품 개발을 위해 제조기업은 효율적인 경영전략을 세우고, 공급자간 상호 협업관계를 기반으로 기업의 생산성과 효율을 극대화할 수 있도록 공식적이고 상호 호혜적으로 의사소통하는 것이 중요하다. 이를 위해 기업은 내외부 파트너의 요구에 민첩하게 대응하기 위해 효과적인 의사소통 전략을 계획할 필요가 있음을 의미한다.

Keywords

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