The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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Categorizing Sub-Categories of Mobile Application Services using Network Analysis: A Case of Healthcare Applications

네트워크 분석을 이용한 애플리케이션 서비스 하위 카테고리 분류: 헬스케어 어플리케이션 중심으로

  • Ha, Sohee (Seoul National University of Science and Technology) ;
  • Geum, Youngjung (Dept. of Industrial & Systems Engineering, Seoul National University of Science and Technology)
  • Received : 2020.06.01
  • Accepted : 2020.08.05
  • Published : 2020.08.31
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Abstract

Due to the explosive growth of mobile application services, categorizing mobile application services is in need in practice from both customers' and developers' perspectives. Despite the fact, however, there have been limited studies regarding systematic categorization of mobile application services. In response, this study proposed a method for categorizing mobile application services, and suggested a service taxonomy based on the network clustering results. Total of 1,607 mobile healthcare services are collected through the Google Play store. The network analysis is conducted based on the similarity of descriptions in each application service. Modularity detection analysis is conducted to detects communities in the network, and service taxonomy is derived based on each cluster. This study is expected to provide a systematic approach to the service categorization, which is helpful to both customers who want to navigate mobile application service in a systematic manner and developers who desire to analyze the trend of mobile application services.

모바일 애플리케이션 서비스 시장의 폭발적으로 성장함에 따라 애플리케이션 서비스를 고객과 개발자 관점에서 분류하는 것이 필요한 실정이다. 그러나 모바일 애플리케이션 서비스의 체계적 분류에 관한 연구는 제한적이다. 이에 본 연구에서는 네트워크 모듈성 분석을 통하여 모바일 애플리케이션 서비스의 분류하고 하위 카테고리를 제안하고자 한다. 구글플레이(GooglePlay)를 통해 총 1,607개의 헬스케어 관련 애플리케이션 서비스를 수집한 후 각 애플리케이션 서비스의 설명(description) 텍스트를 활용하여 유사도를 측정하고 이를 바탕으로 네트워크 분석을 수행하였다. 모듈성 분석을 수행하여 전체 네트워크의 커뮤니티를 탐지한 후, 각 클러스터를 기반으로 서비스 분류법을 도출한다. 이번 연구는 모바일 애플리케이션 서비스를 체계적으로 탐색하고자 하는 고객과 모바일 애플리케이션 서비스의 트렌드를 분석하고자 하는 개발자 모두에게 도움이 되는 서비스 분류에 대한 체계적인 접근방식이 될 것으로 기대된다.

Keywords

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