한국전자통신학회논문지 (The Journal of the Korea institute of electronic communication sciences)

한국전자통신학회 (Korea Institute of Electronic Communication Science)
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데이터마이닝을 기반으로 한 웹 전자상거래 서비스 설계

Design of E-Commerce Service on The Web Based on Data Mining

  • 천린 (호남대학교 컴퓨터공학과) ;
  • 김철원 (호남대학교 컴퓨터공학과)
  • 투고 : 2020.05.27
  • 심사 : 2020.08.15
  • 발행 : 2020.08.31
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초록

전자상거래의 추진력은 점점 강해지고 있으며 전자 상거래 간의 경쟁은 더욱 치열 해지고 있다. 이러한 데이터를 효과적으로 분석하고 합리적으로 사용하는 방법은 다양한 전자상거래 회사의 경쟁에서 중요한 포인트가 되었다. 본 논문에서는 데이터 마이닝 기술을 사용하여 대규모 웹 데이터베이스에서 중복 데이터를 필터링하고 유용한 데이터를 추출한 다음 다양한 관점에서 분석하여 이 데이터를 전자 상거래 웹 사이트에 합리적이고 효과적으로 적용한다.

The momentum of e-commerce is growing stronger and now, the competition between e-commerce is becoming more and more fierce. In the competition of various e-commerce companies, how to effectively analyze and rationally use these data has become a key point. This paper will use data mining technology to filter out redundant data from large Web databases, extract data that is useful to us, and then analyze them from different perspectives to apply this data reasonably and effectively to our e-commerce website.

키워드

참고문헌

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