Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A study on the Effect of consultants' competency on Organizational performance through service quality: focusing on organizational creativity and innovation

컨설턴트의 역량이 서비스 품질을 통해 조직성과에 미치는 영향에 관한 연구: 조직 창의성과 혁신성 중심으로

  • Lee, Jung Ea (Division of Business Consulting, Daejeon University) ;
  • Seo, Young Wook (Division of Business Consulting, Daejeon University) ;
  • Lee, Jeong Kwan (Division of Business Consulting, Daejeon University)
  • 이정애 (대전대학교 융합컨설팅학과) ;
  • 서영욱 (대전대학교 융합컨설팅학과) ;
  • 이정관 (대전대학교 융합컨설팅학과)
  • Received : 2020.03.26
  • Accepted : 2020.05.08
  • Published : 2020.05.31
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Abstract

This study examined the effects of management consultant competency (ability, professionalism) and consulting service quality (reliability, assurance) on organizational creativity and innovation. The research target was companies with experience in consulting, and sample data from 62 surveyed companies (80 persons) were analyzed using SPSS 25.0 and Smart PLS 2.0 based on statistics to perform frequency analysis, reliability, and feasibility analysis. The summary of the research results is as follows. First, it has been verified that consultant competency (ability, professionalism) and consulting service quality (reliability, assurance) had positive impacts. Second, service reliability and assurance, which are components of consulting service quality, significantly affected consulting performance (organizational creativity, innovation). Taken together, management consulting has a positive effect on creativity and innovation in an organization and ultimately contributes to improvement of the business performance of the company, depending on the competency of the consultant and quality of the services provided. Based on the results of this study, we intend to improve the quality of SME consulting by providing theoretical and practical implications as well as contribute to the growth of SMEs requiring innovation in the era of the 4th Industrial Revolution.

본 연구는 경영 컨설턴트의 역량(개인능력, 전문성)과 컨설팅 서비스 품질(신뢰성, 확신성)이 조직의 창의성과 혁신성에 미치는 영향을 고찰하였다. 연구대상은 컨설팅을 받은 경험이 있는 기업을 대상으로 실시하였으며, 조사한 62개 기업( 80명)의 표본자료를 SPSS 25.0와 Smart PLS 2.0을 활용, 통계를 바탕으로 처리하여 빈도 분석과 신뢰성, 타당성 분석을 실시하였다. 연구결과를 요약하면 다음과 같다. 첫째, 컨설턴트 역량의 개인 능력과 전문성은 컨설팅 서비스 품질의 신뢰성과 확신성에 긍정적인 영향을 미치는 것으로 나타났다(p<0.001). 둘째, 컨설팅 서비스 품질의 신뢰성과 확신성 또한 조직성과 부분의 창의성과 혁신성에 긍정적인 영향을 미치는 것이 검증되었다(p<0.001, p<0.05). 단, 서비스 품질의 신뢰성은 조직성과 부분의 창의성에 미치는 영향을 미미한 것 나타났다. 셋째, 기업의 조직성과 부분에서 조직의 창의성은 조직의 혁신성에 긍정적인 영향을 미치고 있어(p<0.001) 궁극적으로는 조직의 창의성과 혁신성은 기업의 경영성과에 긍정적인 영향을 미친다고 할 수 있다. 종합하면, 경영 컨설팅의 경우 컨설턴트의 역량 및 제공되는 서비스의 품질에 따라 기업의 조직내 창의성과 혁신성에 긍정적인 영향을 주고 결과적으로는 기업의 경영성과 향상에 기여하기 때문에 컨설팅 현장에서 활동하고 있는 컨설턴트는 개인의 능력 및 전문성, 제공되는 서비스 품질 향상을 위해 노력하고, 기업의 조직내 창의성과 혁신성이 내재될 수 있도록 장기적이고 지속적인 전략을 구축하여 기업의 경영성과를 극대화할 수 있도록 하여야 한다. 이와 같은 연구 결과를 바탕으로 이론적, 실무적 시사점을 제공하여 중소기업 컨설팅의 품질을 높이고 4차 산업혁명 시대에 혁신이 요구되는 중소기업들의 성장에 기여하고자 한다.

Keywords

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