Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Relationship between Food Index and Consumer's Awareness in Northeast Asian Sea Region

동북아해역의 먹거리지수 수준과 소비자 인식간의 관계에 대한 연구

  • 양민호 (부경대학교 인문한국플러스 사업단 HK) ;
  • 김준환 (성결대학교 파이데이아학부)
  • Received : 2020.03.18
  • Accepted : 2020.04.20
  • Published : 2020.04.28
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Abstract

This study analyzed the relationship between consumers' awareness of marine products and the food index level, which is a sub-domain of the Pukyong Maritime Index. Specifically, the evaluation of marine products by Korean consumers verified the relationship between taste, nutrition, diversity, price, and safety-related systems and the food index. The analysis results were as follows. First, it was found that consumers' awareness of marine products had a significant positive correlation with the food index. Second, as a result of the regression analysis, the food index had an effect on the order of nutrition, taste, and price. These findings are required to understand consumers' awareness of aquatic products, and the food index can be used as the center of northeast asia sea region to provide a framework for improving consumer's satisfaction.

본 연구는 수산물에 대한 소비자의 인식과 부경해양지수의 하위영역인 먹거리 지수 수준간의 관계에 대하여 분석하였다. 구체적으로 한국 소비자들의 수산물 음식에 대한 평가로 맛, 영양, 다양성과 가격 및 안전관련 제도와 먹거리 지수와의 관계를 검증하였고, 성별, 직업 관련성, 나이 등으로 상관관계를 확인하였다. 분석결과는 다음과 같다. 첫째, 소비자들의 수산물에 대한 인식은 먹거리 지수와 유의미한 양의 상관관계가 있는 것으로 나타났다. 둘째, 회귀분석 결과 먹거리지수는 영양, 맛, 가격 순서로 영향을 미쳤다. 이러한 연구결과는 소비자의 수산물 인식에 대한 이해가 요구되며, 동북아해역의 중심으로 먹거리지수를 활용하여 소비자가 경험할 수 있는 만족도를 향상시키는 기틀을 마련할 수 있을 것이다.

Keywords

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