Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Diachronic Network Analysis on Variable Factors for enhancing the Values of Apparel Industry in South Korea -Focused on Fashion Newspaper Articles-

한국 어패럴 산업의 가치 제고를 위한 변수 요인의 통시적 연결구조 분석 -패션 신문 기사를 중심으로-

  • Kim, Jang-Hyeon (Division of Fashion, Chung-Ang University) ;
  • Lee, Ji-Yeon (Division of Fashion Industry, Yeoju Institute of Technology)
  • Received : 2019.10.17
  • Accepted : 2020.02.07
  • Published : 2020.02.29
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Abstract

The fashion industry in Korea has grown into a core sector that contributes to the development of national industries, but it has shown negative growth due to the advent of a low-growth era. This study aims to explore core texts related to variable factors affecting the apparel industry in Korea (and the environmental change factors of apparel companies) by using network analysis from a diachronic point of view. In addition, we discuss the implications of enhancing the value of fashion industries in Korea based on articles in fashion newspapers over five years. The conclusion of this study is as follows. First, as a suggestion for political and economic aspects, the government should minimize the damage caused by political influence by presenting new policies, or by communicating about the practical aspects of geopolitical issues and changes linked to the fashion industry. Second, as a suggestion of socio-cultural aspects, it is necessary to reduce uncertainty about the future by establishing a strategic system through cooperation with institutions that can predict future directions. Third, as a suggestion for management changes in the apparel industry, apparel companies in Korea should recognize the importance of consciousness of promoting development for a better society from coexistence, rather than corporate profit.

한국의 패션 산업은 국가 산업 발전에 일조하는 하나의 핵심 분야로 성장해왔지만, 세계 경기 침체로 인한 저성장 시대의 도래, 소비경향의 변화 등의 영향으로 마이너스 성장세를 지속하고 있다. 이에 따라 본 연구는 최근 5년간 패션 신문 기사를 토대로 한국의 어패럴 산업에 영향을 미치는 사회적 변화 요인 및 어패럴 기업들의 경영 환경 변화 요인과 관련된 핵심 텍스트들을 연결망 구조 분석을 활용하여 통시적인 관점에서 그 양상을 탐구해보고 한국 패션 산업의 가치 제고를 위한 함의점을 논하고자 하는데 목적이 있다. 본 연구의 결과, 한국 어패럴 산업에 영향을 미친 정치·경제적 측면의 제언점으로 정부가 새로운 정책의 제시나 패션 산업과 연계된 지정학적 사안 또는 정세 변화에 대하여 보다 실질적인 측면의 소통을 통하여 정치적 영향에 따른 피해를 최소화해야 한다. 둘째, 한국 어패럴 산업에 영향을 미친 사회·문화적 측면의 제언점으로 미래의 방향을 예측할 수 있는 타 분야 기관과의 협력을 통한 전략 체계 구축을 통하여 기업의 미래에 대한 불확실성을 줄여야만 한다. 셋째, 한국 어패럴 산업의 경영 환경 변화의 제언점으로 한국 어패럴 기업들은 기업의 이익보다는 상생하여 서로 함께 더 나은 사회를 만들기 위한 발전을 도모하고자 하는 의식의 중요성을 인지해야만 한다.

Keywords

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