참고문헌
- Belk, R. W., "Situational variables and consumer behavior", Journal of Consumer Research, Vol. 2, No. 3, 1975, pp. 157-164. https://doi.org/10.1086/208627
- Chevalier, J. A. and Mayzlin, D., "The effect of word of mouth on sales : Online book reviews", Journal of Marketing Research, Vol. 43, No. 3, 2006, pp. 345-354. https://doi.org/10.1509/jmkr.43.3.345
- Choi, J.-Y. and Hong, I.-Y., "Empirical Study on the Role of Personal and Social Influencing Factors as Prerequisites for Acceptance of Smartphone-Based Mobile Banking Service", Information Policy, Vol. 21, No. 3, 2014, pp. 102-127.
- Chun, S. Y., "Digital Financial Marketing Strategy in the Banking Industry : KB Smartphone Deposit Product Case", Korea Business Review, Vol. 19, No. 1, 2015, pp. 205-226. https://doi.org/10.17287/kbr.2015.19.1.205
- Colicev, A., Malshe, A., Pauwels, K., and O'Connor, P., "Improving consumer mindset metrics and shareholder value through social media : The different roles of owned and earned media", Journal of Marketing, Vol. 82, No. 1, 2018, pp. 37-56. https://doi.org/10.1509/jm.16.0055
- Collier, J. E., Moore, R. S., Horky, A., and Moore, M., "Why the little things matter : exploring situational influences on customers' self-service decisions", Journal of Business Research, Vol. 68, 2015, pp. 703-710. https://doi.org/10.1016/j.jbusres.2014.08.001
- Danaher, B., Smith, M. D., Telang, R., and Chen, S., "The effect of graduated response anti‐piracy laws on music sales : evidence from an event study in France", The Journal of Industrial Economics, Vol. 62, No. 3, 2014, pp, 541-553. https://doi.org/10.1111/joie.12056
- Davis, F. D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, Vol. 13, No. 3, 1989, pp. 319-340. https://doi.org/10.2307/249008
- Dekimpe, M. G. and Hanssens, D. M., "The persistence of marketing effects on sales", Marketing Science, Vol. 14, No. 1, 1995, pp, 1-21. https://doi.org/10.1287/mksc.14.1.1
- Dickey, D. A. and Fuller, W. A., "Distribution of the Estimators for Autoregressive Time Series with a Unit Root", Journal of the American Statistical Association, Vol. 74, No. 366a, 1979, pp. 427-431.
- Ernst and Young, "2019 Fintech Introduction Index", 2020.
- Financial Supervisory Service, "Financial Statistical Information System", 2016.
- Granger, C. W., Newbold, P., and Econom, J., "Spurious Regressions in Econometrics, A Companion to Theoretical Econometrics", Blackwell, Oxford, 2001, pp. 557-561.
- Hand, C., Riley, F. D. O., Harris, P., Singh, J., and Rettie, R., "Online grocery shopping : the influence of situational factors", European Journal of Marketing, Vol. 43, No. 9/10, 2009, pp. 1205-1219. https://doi.org/10.1108/03090560910976447
- Heo, J.-O. and Kim, Y.-J., "A Study on the Structural Relationship between Promotional Factors and Relationship Sentiment Influencing Financial Product Selection", Journal of The Korean Data Analysis Society, Vol. 16, No. 4, 2014, pp, 2065-2080.
- Hu, N., Liu, L., and Zhang, J. J., "Do online review affect product sales? The role of reviewer characteristics and temporal effects", Inf. Technol. Manage., Vol. 9, 2008, pp. 201-214. https://doi.org/10.1007/s10799-008-0041-2
- KFTC, "Status and Prospect of Internet Banks", 2006.
- Kim, D.-H., "Price prediction of land market using VAR model", Journal of the Korean Real Estate Association, Vol. 33, 2015, pp. 411-430.
- Kim, H.-J. and Na, J.-Y., "Factors Affecting the Acceptance and Resistance of Internet Banking Specialized Banks : Focused on Non-Inmates", Consumer Studies, Vol. 29, No. 4, 2018, pp. 97-117. https://doi.org/10.35736/JCS.29.4.5
- Kim, J. K., "An Empirical Study on the Relationship between Stock Price, Interest Rate, Inflation, and House Price Using the VAR Model", Distribution Science Research, Vol. 11, No. 10, 2013, pp. 63-72.
- Kim, S.-H. and Park, D.-G., "A Study on the Acceptance Factors of Financial Consumers in Internet Banks", Industrial Economic Research, Vol. 30, No. 2, 2017, pp. 589-622. https://doi.org/10.22558/jieb.2017.04.30.2.589
- Korea Investment and Securities, "Internet Bank A to Z", 2017.
- KPMG, "2019 Global Fintech Enterprises 100", 2020.
- Kroenung, J. and Eckhardt, A., "The attitude cube-A three-dimensional model of situational factors in IS adoption and their impact on the attitude-behavior relationship", Information and Management, Vol. 52, No. 6, 2015, pp. 611-627. https://doi.org/10.1016/j.im.2015.05.002
- Lee, I., Kim, J., and Kim, J., "Use Contexts for the Mobile Internet : A Longitudinal Study Monitoring Actual Use of Mobile Internet Services", International Journal of Human-Computer Interaction, Vol. 18, No. 3, 2005, pp. 269-292. https://doi.org/10.1207/s15327590ijhc1803_2
- Lee, J.-W. and Park, C., "A Study on Site Characteristics and Inflow Factors Affecting Word Volume of Small Online Shopping Malls", Internet Electronic Commerce, Vol. 19, No. 1, 2019, pp. 39-63. https://doi.org/10.37272/JIECR.2019.02.19.1.39
- Lee, S. H., Song, H. M., and Jeon, H. S., "The Influence of Promotion Types on Purchase Intention of Private Banking Products: Focusing on the Mediating Effect of Loyalty and Favor", Journal of the Korean Management Association, Vol. 31, No. 3, 2018, pp. 531-556.
- Lee, Y. J., Lee, S. H., and Lee, J. S., "KB Kookmin Card's marketing activities and use of big data", Korea Business Review, Vol. 18, No. 1, 2014, pp. 145-176.
- Mallat, N., "Exploring consumer adoption of mobile payments-A qualitative study", The Journal of Strategic Information Systems, Vol. 16, No. 4, 2007, pp. 413-432. https://doi.org/10.1016/j.jsis.2007.08.001
- MBN News, "FSC, Policy for Digitalization and Financial Innovation", 2020.
- Moon, C.-S. and Shin, Y.-H., "The Effects of Technology Readiness and Situational Effects on Attitude and Intention to Use Self-Service Technology", Journal of the Korean Society for Simulation, Vol. 25, No. 2, 2016, pp. 93-100.
- Ok, S. H. and Hwang, K. T., "A Study on the Development Plan of Korean Internet Bank", Digital Convergence, Vol. 15, No. 12, 2017, pp. 111-126.
- Pauwels, K., Currim, I., Dekimpe, M. G., Hanssens, D. M., Mizik, N., Ghysels, E., and Naik, P., "Modeling marketing dynamics by time series econometrics", Marketing Letters, Vol. 15, No. 4, 2004, pp. 167-183. https://doi.org/10.1007/s11002-005-0455-0
- Press Release of the Financial Services Commission, Approved for banking by K-Bank Bank Co., Ltd., 2015. 12.
- Samsung Securities, "The future of domestic finance through the introduction of specialized Internet banks", 2015.
- Seo, B. H., Lee, S. J., and Lee, Y. S., "A Case Analysis and Implications of Overseas Internet Banks", KIF Financial Report, 2016.
- Shin, S.-H., Su, S.-Y., and Park, C., "A Study on E-mail Marketing Performance : Focusing on Campaigns for Credit Card Customers", Information Systems Review, Vol. 11, No. 1, 2009, pp. 49-67.
- Sims, C. A., "Macroeconomics and Reality", Econometrica : Journal of the Econometric Society, Vol. 48, No. 1, 1980, pp. 1-48. https://doi.org/10.2307/1912017
- Statistics Korea, "Online Shopping Trends in 2019", 2019.
- Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D., "User acceptance of information technology : Toward a unified view", MIS Quarterly, Vol. 27, No. 3, 2003, pp. 425-478. https://doi.org/10.2307/30036540
- Woori Finance Research Institute, "Weekly Financial Economy Trend", 2014.