Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on Character Design through Successful Cases of OSMU in Early Childhood Educational Contents

유아 교육 콘텐츠에서 OSMU 성공사례를 통한 캐릭터 디자인 연구

  • Lee, Yu-Seop (Dept. of Multimedia, Graduate School of Digital Image and Contents, Dongguk University) ;
  • Chung, Jean-Hun (Dept. of Multimedia, Graduate School of Digital Image and Contents, Dongguk University)
  • 이유섭 (동국대학교 영상대학원 멀티미디어학과) ;
  • 정진헌 (동국대학교 영상대학원 멀티미디어학과)
  • Received : 2019.08.18
  • Accepted : 2019.11.20
  • Published : 2019.11.28
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Abstract

Reflecting the current craze for early childhood education, the demand for learning contents has soared, kids content is emerging as a key topic of the contents industry. The industry developing digital content for young learners is called the 'angel industry', it is attracting a lot of attention because of the increased demand for early childhood education. This paper selects characters used in successful digital products to study character design for OSMU children's educational contents. Through advanced research, analysis criteria were prepared and analyzed to derive general success strategies for character design. As a result, common design features in the analyzed characters were found and confirmed the need for further research. Hopefully, this study will contribute to OSMU character design and lead to improved development of educational contents and commercialization of various characters.

콘텐츠 산업의 핵심 키워드로 부상하고 있는 키즈 콘텐츠는 현재의 영유아 교육 열풍을 반영하듯 학습용 콘텐츠에 대한 수요가 급등하였다. '엔젤 산업'이라 불리며 영유아 콘텐츠 산업이 성장함에 따라 키즈 콘텐츠가 주목받고 있는 이유이다. 본 논문은 성공 사례를 바탕으로 디지털 형태의 콘텐츠에 사용되는 캐릭터를 선정하여 유아 교육용 콘텐츠에서 OSMU의 캐릭터 디자인을 연구하였다. 선행연구를 통하여 분석 기준을 마련하고 분석하였으며, 캐릭터 디자인에 대하여 공통적인 성공 전략을 도출하고자 하였다. 그 결과, 분석한 캐릭터 디자인에서 공통점을 찾을 수 있었으며, 추가연구의 필요성을 확인할 수 있었다. 이에 본 연구가 OSMU를 위한 캐릭터 개발에 기여하고 교육용 콘텐츠의 발전과 다양한 캐릭터 상품화로 이어지기를 기대한다.

Keywords

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