참고문헌
- Alexander, N. (2009). Brand authentication: Creating and maintaining brand auras, European Journal of Marketing, 43(3/4), 551-562. https://doi.org/10.1108/03090560910935578
- An, K. H., Jo, J. W., & Han, S. R. (2014). Introduction to marketing channel management, Gyeonggi; Hakhyunsa.
- Anderson, J. C., & Gerbing, D. W. (1988). Structural equationmodeling in practice: A review and recommendedtwo-step approach, Psychological Bulletin, 103(3), 411-23. https://doi.org/10.1037/0033-2909.103.3.411
- Anderson, E., & Weitz, B. (1989). Determinants of Continuity in Conventional Industrial Channel Dyads, Marketing Science, 8(4), 310-323. https://doi.org/10.1287/mksc.8.4.310
- Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of management review, 14(1), 20-39. https://doi.org/10.5465/amr.1989.4278999
- Baker, W. E., & Sinkula, J. M. (1999). The synergistic effect of market orientation and learning orientation on organizational performance, Journal of the academy of marketing science, 27(4), 411-427. https://doi.org/10.1177/0092070399274002
- Beverland, M. B. (2005). Crafting brand authenticity: The case of luxury wines. Journal of management studies, 42(5), 1003-1029. https://doi.org/10.1111/j.1467-6486.2005.00530.x
- Beverland, M. B., Lindgreen, A., & Vink, M. W. (2008). Projecting authenticity through advertising: Consumer judgments of advertisers' claims, Journal of Advertising, 37(1), 5-15. https://doi.org/10.2753/JOA0091-3367370101
- Bhattacharya, C. B., Rao, H., & Glynn, M. A. (1995). Understanding the bond of identification: An investigation of its correlates among art museum members, Journal of marketing, 59(4), 46-57. https://doi.org/10.1177/002224299505900404
- Bronson, J. W., & Morgan, C. P. (1998). The role of scale in franchise success: Evidence from the travel industry, Journal of Small Business Management, 36(4), 33.
- Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context, Journal of the Academy of Marketing Science, 33(2), 123-138. https://doi.org/10.1177/0092070304268417
- Carney, M., & Gedajlovic, E. (1991). Vertical integration in franchise systems: Agency theory and resource explanations, Strategic management journal, 12(8), 607-629. https://doi.org/10.1002/smj.4250120804
- Chan, P. S., & Justis, R. T. (1993). To franchise or Not to Franchise?, Management Decision, 31(5).
- Chung, T. S., & Kim, Y. T. (2014). Research on the Relationship among Franchiser's Support Services, Satisfaction, Trust, Multi-Store Operation,Contract, Recommendation, Journal of the Korea Service Managemant Society, 15(3), 237-260 https://doi.org/10.15706/jksms.2014.15.3.009
- Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling: an interpersonal influence perspective, The journal of marketing, 68-81.
- Dickinson, H. (2006). The evaluation of health and social care partnerships: an analysis of approaches and synthesis for the future, Health & social care in the community, 14(5), 375-383. https://doi.org/10.1111/j.1365-2524.2006.00650.x
- Emerson, R. W. (2008). Franchise contracts and territoriality: a French comparison, Entrepreneurial Bus. LJ, 3, 315.
- Fine, G. A. (2003). Crafting authenticity: The validation of identity in self-taught art, Theory and Society, 32(2), 153-180. https://doi.org/10.1023/A:1023943503531
- Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research, Journal of consumer research, 24(4), 343-373. https://doi.org/10.1086/209515
- Gam, H. J., & Kim, D. H. (2012). A Study on the factors affecting Purchasing Intentions of Internet Shopping Mall. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 7(3), 105-113.
- Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships, Journal of marketing, 58(2), 1-19. https://doi.org/10.1177/002224299405800201
- Gilmore, J. H., & Pine, B. J. (2007). Authenticity: What consumers really want, Harvard Business Press.
- Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings, Journal of consumer research, 31(2), 296-312. https://doi.org/10.1086/422109
- Hess, J., & Story, J. (2005). Trust-based Commitment: Multidimensional Consumer-Brand Relationships, Journal of Consumer Marketing, 22(6), 313-322. https://doi.org/10.1108/07363760510623902
- Hong, H. S., & Yoo, D. G. (1996). A Study on the Word-of-Mouth Communication of Health Care Consumer, Master's thesis, Graduate School of Seoul National University.
- Hong, H. S., & Seol, B. M. (2013). Effects of Entrepreneurship Education and Students' Business Incubation Club on Youth Start-ups, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 8(2), 141-151. https://doi.org/10.16972/apjbve.8.2.201306.141
- Hwang, U. R., & Kim, C. H. (1995). Study about consumers' Word-of-Mouth communication, ADVERTISING RESEARCH, 26(1), 55-84.
- Hyuncheol, K. (2013). A Guide on the Use of Factor Analysis in the Assessment of Construct Validity. Journal of Korean Academy of Nursing, 43(5). https://doi.org/10.4040/jkan.2013.43.5.579
- Jones, G. R., & George, J. M. (1998). The Experience and Evolution of Trust: Implications for Cooperation and Teamwork, Academy of Management Review, 23, 531-546. https://doi.org/10.5465/amr.1998.926625
- Jung, K. H. (2009). Pharmacy business management, Seoul; shinilbooks.
- Jung, M. U., & Jang. Y. L. (2000). A Study on the attribute and satisfaction in tour product exposition, The Journal of Culture & Tourism Research, 2(1), 183-204.
- Kang, I. H., Kim, Y. K., & Kim, S. O. (2006). Relationship Characteristics and Recontracting Intention in Food Service Franchise System, Korean Journal of Hospitality & Tourism, 15(2), 223-240.
- Kee, H. W., & Knox, R. E. (1970). Conceptual and methodological considerations in the study of trust and suspicion, Journal of conflict resolution, 14(3), 357-366. https://doi.org/10.1177/002200277001400307
- Kim, D. S. (2012). How Commitment of Relationship in Korean Franchise Restaurants Affects Reliability, Satisfaction and Reassignment of Its Branches, International Journal of Tourism and Hospitality Research, 26(5), 305-324.
- Kim, N. E. (2012). The Study of the Effect of Brand Identification on Consumer-Brand Relationship and Brand Loyalty in Coffee Shop Franchises: The Moderating Role of Brand Knowledge, Journal of the Korea Service Managemant Society, 13(2), 145-172. https://doi.org/10.15706/jksms.2012.13.2.007
- Lee, D. H., & Yu, J. P. (2016). Measurements and Determinants of Pharmacy's Operational Efficiency: Focusing on Pharmacy Chain Store, Journal of Distribution Research, 21(2), 95-116.
- Lewis, M. C., & Lambert, D. M. (1991). A Model of Channel Member Performance, Dependence & Satisfaction, Journal of Retailing, 67(2), 205-225.
- Lim, B. G., & Ko, M. A. (2013). Effects Selected Attributes on Customer Satisfaction Recommendation Intention in Hotel Banquet, International Journal of Tourism and Hospitality Research, 27(1), 335-350.
- Lim, Y. G., An, G. H., & Kim. S. Y. (2015). Channel management, Gyeonggi; Hakhyunsa.
- Nunally, J. C. (1978). Psychometric theory 2nd ed, NY, McGraw-Hill.
- Nam, K. C., & Jeong, T. S. (1999). Information System Outsourcing: An Analysis from the Contract Perspective, Sogang Journal of Business, 10, 49-72.
- Park, H. J. (2017). A study on the relationship among brand authenticity, brand trust, and re-contract intention in the restaurant franchise industry Focus on the mediated effect of brand trust, Doctoral dissertation, Graduate School of Daejeon University.
- Park, S. H., & Kim, Y. K. (2014). Developing a Scale for Measuring of Authenticity of Brand, Korean Journal of Advertising, 16(2), 46-86.
- Park, S. I. (2009). Analysis of factors affecting the performance of Korean franchise business by stages, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 4(1), 89-111.
- Reuters, T. (2012). Web of Science.
- Seo, S. W. (2010). Investigation of the attributes and development of the scale for fashion brand authenticity, Doctoral dissertation, Graduate School of Seoul National University.
- Shen, H., & Kim, J. N. (2012). The Authentic Enterprise: Another Buzz Word, or a True Driver of Quality Relationships?, Journal of Public Relations Research, 24, 371-389. https://doi.org/10.1080/1062726X.2012.690255
- Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review, Journal of consumer research, 9(3), 287-300. https://doi.org/10.1086/208924
- Snyder, M. (1979). Self-monitoring processes, In Advances in experimental social psychology, 12, 85-128.
- Su, Y. G., Yoo, H. S. & Kim, H. R. (2014). A Study on the Influence on Brand Attachment and Loyalty of Cosmetic Brand Authenticity, Journal of Distribution Research, 19(2), 87-111.
- Sung, Y. S., Han, M. K., & Park, E. A. (2004). The Influence of Brand Personality on Brand Attachment: Focused on the differences in the Levelsof Brand Community Commitment, Korean Journal of Consumer and Advertising Psychology, 5(3), 15-34.
- Whyte Jr, W. H. (1954). The web of word of mouth, Fortune, 50(5), 140-143.
- Yang, Z. H., & Kim, S. B. (2015). The Effect of Brand Authenticity Perceived by Customer on Brand Trust and Brand Loyalty-Focusing on Network Franchise Dental Clinic's in Medical, Korea Journal of Hospital Management, 20(3), 1-12.
- Yi, Y. J., & La, S. A. (2002). Brand Personality-Brand Identification-Brand Equity Model: An Exploratory Study on the Difference Between Users vs. Non-Users, Korea Marketing Review, 17(3), 1-32.
- Yu, J. P., & Lee, I. H. (2011). The Study on the Influence of Selection Characteristics of Franchise System, business possibility, Communication, Moral Hazard on Franchisee's Perceived Risk, and Recontracting Intention in the Food Service Franchise Industry, Journal of Distribution Research, 16(1), 1-27.
- Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence, Journal of marketing, 52(3), 2-22. https://doi.org/10.1177/002224298805200302