한국산학기술학회논문지 (Journal of the Korea Academia-Industrial cooperation Society)

  • 제20권8호
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  • Pages.207-215
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  • 2019
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  • 1975-4701(pISSN)
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  • 2288-4688(eISSN)
한국산학기술학회 (The Korea Academia-Industrial cooperation Society)
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농협조직의 핵심성공요인: 고성과 지역농협과 저성과 지역농협의 비교연구

Key Success Factors of Agricultural Cooperative Federation: A Comparative Study of High Performers and Low Performers

  • 박경미 (농협대학교 협동조합경영과) ;
  • 황재원 (한국교통대학교 경영학과)
  • Park, Kyoungmi (Dept. of Cooperative Management, Agricultural Cooperative University) ;
  • Hwang, Jaewon (Dept. of Business Administration, Korea National University of Transportation)
  • 투고 : 2019.05.31
  • 심사 : 2019.08.02
  • 발행 : 2019.08.31
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초록

본 연구는 농협조직의 핵심성공요인을 도출하기 위해 지역농협의 사업부들을 대상으로 상대적으로 성과가 높은 사업부와 상대적으로 성과가 낮은 사업부로 분류한 후, 이들 간에 환경의 안정성, 자원의 보유량, 자원의 유연성, 차별화 전략, 저원가 전략의 차이가 있는지를 살펴보았다. 분석결과에 따르면 고성과 사업부는 저성과 사업부에 비해 자원의 보유량, 자원의 유연성, 차별화 전략의 추구정도, 저원가 전략의 추구정도에 있어 우위를 가지는 것으로 확인되었으나, 환경의 안정성은 고성과 사업부와 저성과 사업부 간에 차이가 없는 것으로 나타났다. 이를 통해 자원속성 및 전략속성으로 대표되는 조직의 내적요인이 핵심성공요인으로서 경영성과에 중요한 영향을 미치는 반면, 환경속성으로 대표되는 조직의 외적요인은 핵심성공요인으로 작용하기에는 한계가 있다는 결론에 도달하였다. 특히 고성과 사업부와 저성과 사업부 간에 가장 큰 차이를 발생시키는 요인은 자원의 유연성으로서, 경쟁자에 비해 자원과 규모 면에서 불리한 위치에서 경쟁하는 경우에는 다양한 영역에서 활용될 수 있는 유연한 자원의 확보가 핵심적인 성공요인임을 확인할 수 있었다. 본 연구는 실증분석에 근거하여 농협조직의 핵심성공요인을 도출했다는 점에서 의의를 가진다.

This study was conducted to identify key success factors of the Agricultural Cooperative Federation. We classified the divisions of regional agricultural cooperatives into high performers and low performers to investigate differences in environmental stability, resource capacity, resource flexibility, differentiation strategy, and low-cost strategies between high and low performers. Empirical analyses revealed that high performers are superior to low performers in resource capacity, resource flexibility, differentiation, and low-cost, but there was no difference in environmental stability between high performers and low performers. Internal factors including resource and strategy attributes affect business performance, but external factors such as environmental attributes do not. Moreover, resource flexibility generates the broadest gap between high performers and low performers. These results indicate that resource flexibility is the key factor leading to success of organizations with greater competitors because it enables them to overcome their disadvantageous competitive position in size and resources through complete exploitation of resources across divergent business areas owing to its flexibility. Our contribution is that we draw the key success factors of the Agricultural Cooperative Federation through an empirical approach.

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