벤처창업연구 (Asia-Pacific Journal of Business Venturing and Entrepreneurship)

  • 제14권3호
  • /
  • Pages.85-95
  • /
  • 2019
  • /
  • 1975-7557(pISSN)
  • /
  • 2671-9509(eISSN)
한국벤처창업학회 (The Korean Society of Business Venturing)
권호 표지

창업교육 서비스품질이 학업적 자기효능감과 학습몰입에 미치는 영향

A Study on the Influence of Service Quality of Entrepreneurship Education on Academic Self-Efficacy and Learning Commitment

  • 김유신 (동국대학교 기술창업학과) ;
  • 이창영 (동국대학교 청년기업가센터) ;
  • 성창수 (동국대학교 기술창업학과)
  • Kim, Yu Shin (Dept. of Technology Entrepreneurship, Graduate School, Dongguk University) ;
  • Lee, Chang Young (Youth Entrepreneurship Center, Dongguk University) ;
  • Sung, Chang Soo (Dept. of Technology Entrepreneurship, Graduate School, Dongguk University)
  • 투고 : 2018.11.11
  • 심사 : 2018.12.14
  • 발행 : 2019.06.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 대학 창업교육의 서비스품질과 학습몰입에 미치는 영향관계를 실증 분석하여 효과적인 창업교육 방안을 마련하는데 시사점을 제공하고자 진행되었다. 연구결과를 요약하면 다음과 같다. 첫째, 창업교육의 서비스품질에서 전문 강사와 창업교육 차별성은 학습몰입에 유의한 영향을 미치는 것으로 나타났다. 둘째, 창업교육 서비스품질에서 창업교육의 차별성과 창업교육 운영은 학생들의 학업적 자기효능감에 유의한 영향을 미치는 것으로 나타났다. 셋째, 학업적 자기효능감은 학습몰입에 유의한 영향을 미치는 것으로 나타났다. 넷째, 창업교육 서비스품질과 학습몰입의 영향관계에서 학업적 자기효능감은 매개효과가 있는 것으로 나타났다.

The purpose of this study was to analyze the relationship between the service quality of entrepreneurship education, academic self - efficacy, and learning commitment in college students. The results of the study are summarized as follows. First, the difference of entrepreneurship education with professors of entrepreneurship education has a significant influence on the learning commitment, and the operation of entrepreneurship education has no significant influence. Second, the difference of entrepreneurship education and the operation of entrepreneurship education have a significant effect on academic self - efficacy, while the entrepreneurship professional instructor has no significant influence. Third, academic self - efficacy has a significant effect on learning commitment. Fourth, in the relationship between the service quality of entrepreneurship education and learning commitment, the academic self-efficiency was found to have a mediated effect.

키워드

참고문헌

  1. Bandura, A.(1986). The explanatory and predictive scope of self-efficacy theory, Journal of Social and Dlinical Psychology, 4(3), 359-373. https://doi.org/10.1521/jscp.1986.4.3.359
  2. Baron, R. M., & Kenny, D. A.(1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations, Journal of personality and social psychology, 51(6), 1173. https://doi.org/10.1037/0022-3514.51.6.1173
  3. Broad, M. L., & Newstrom, J. W.(1992). Transfer of Training: Action-Packed Strategies To Ensure High Payoff from Training Investments, Corporate and Professional Publishing Group, Addison-Wesley Publishing Co., One Jacob Way, Reading, MA 01867 (discount on quantity orders).
  4. Buckley, R., & Caple, J.(1995). The theory and practice of training (3rd ed.). London: Kogan Page.
  5. Bae, J.(2011). The Effects of Self-Directed Learning, Learning Motivation and Self-Efficacy on Learning Flow, Department of Educational Psychology Graduate School of Education Keimyung University.
  6. Csikszentmihalyi, M., & LeFevre, J.(1989). Optimal experience in work and leisure. Journal of personality and social psychology, 56(5), 815-822. https://doi.org/10.1037/0022-3514.56.5.815
  7. Chrisman, J. J., Hynes, T., & Fraser, S.(1995). Faculty entrepreneurship and economic development: The case of the University of Calgary, Journal of Business Venturing, 10, 267-281. https://doi.org/10.1016/0883-9026(95)00015-Z
  8. Chung, J. C., Hwang, Y. Y., & Chung, H. S.(2007). The Impact of Perceived Service Quality on the Customer Behavior through University and Professional Commitment, Journal of Industrial Economics and Business, 20(2), 761-785.
  9. Choi, M. G., & Park, E. C.(2012). A Study onThe Effects of Youth Entrepreneurship Educationon Entrepreneurial Intention: Focused on The Undergraduate Students in Culture.Tourism Entrepreneurship, Journal of tourism and leisure research, 24(5), 201-220.
  10. Choi, J. L., & Kim, C. W.(2013). Exploring the Structural Relationship among Tourist' Flows, Self-efficacy and Tourism Experience: Using the Experience Sampling Method(ESM), Journal of Tourism Sciences, 37(1), 11-34.
  11. Choi, J. I., & Park, C. K.(2013). The Key Success Factors of University Entrepreneurship Education: Implication from USA University Cases, Asia-Pacific journal of business and venturing, 8(3), 85-96.
  12. Choi, Y. J.(2016). The Relationship among perceived Educational Service Quality, Major Satisfaction and Career Decision-making Self-efficacy of University Students Majoring in Physical Education, The Korean Society of Sprots Science, 25(1), 1023-1034.
  13. Cho, H. K.(2017). Influence of DiSC profile of start-up learners on immersion on learning and start-up intention, Master Thesis, Chung-Ang University.
  14. Choi, D. G.(2018). The effects on student's satisfaction and entrepreneurial intentions by foodservice start-up education service quality in the school-based enterprise, Doctorial dissertation, Kyonggi University.
  15. Drucker, P. F.(1985). Entrepreneurial strategies, California Management Review, 27(2), 9-25. https://doi.org/10.2307/41165126
  16. Del-Palacio, I., Sole, F., & Batista-Foguet, J. M.(2008). University entrepreneurship centres as service businesses, The Service Industries Journal, 28(7), 939-951. https://doi.org/10.1080/02642060701846812
  17. Douglas, J., McClelland, R., & Davies, J.(2008). The development of a conceptual model of student satisfaction with their experience in higher education, Quality assurance in education, 16(1), 19-35. https://doi.org/10.1108/09684880810848396
  18. Gibb, A. A.(1993). Enterprise culture and education: understanding enterprise education and its links with small business, entrepreneurship and wider educational goals, International small business journal, 11(3), 11-34. https://doi.org/10.1177/026624269301100301
  19. Gartner, W. B., & Vesper, K. H.(1994). Experiments in entrepreneurship education: successes and failures., Journal of business Venturing, 9(3), 179-187. https://doi.org/10.1016/0883-9026(94)90028-0
  20. Garavan, T. N., & O''Cinneide, B.(1994). Entrepreneurship, Education and Training Programmes. A Review and Evaluation. Part I, Journal of European Industrial Training, 18(8), 3-16. https://doi.org/10.1108/03090599410068024
  21. Holt, D. H.(1992). Entrepreneurship: New Venture Action. Englewood Clliffs, NJ: Prentice-Hall,Inc.
  22. Heo, S. Y., Jang, H. E., & Lee, J. H.(2017). Exploring the government policy for promoting university startups in Korea, Journal of the Korea Academia-Industrial cooperation Society, 18(1), 75-84. https://doi.org/10.5762/KAIS.2017.18.1.75
  23. Judd, K. S.(1998). Academic and service quality in distance education: Using gap analysis in program evaluation, Doctoral dissertation, University of Denver
  24. Jones, C., & English, J.(2004). A contemporary approach to entrepreneurship education, Education+Training, 46, 416-23. https://doi.org/10.1108/00400910410569533
  25. Joo, Y. J., Chung, A. K., Yi, S. H., & Lee, Y. K.(2010). Prediction of Academic Self-Efficacy, Perceived Usefulness and Ease of Use on Flow and Academic Achievement in Community College Education, The institute of Electronics Engineers of korea, 47(4), 59-67
  26. Jung, K. H., & Sung, C. S.(2016). The Effect of Entrepreneurship Education on Career Decision Self-Efficacy, Career Preparation Behavior and Entrepreneurial Career Intention: Moderating Effect of Entrepreneurship Education, Asia-Pacific journal of business and venturing, 11(4), 49-57.
  27. Kim, A. Y., & Park, I. Y.(2001). Construction and Validation of Academic Self-Efficacy Scale, The Journal do Educational Research, 39(1), 95-123.
  28. Katz, J. A.(2003). The Chronology and Intel-lectual Trajectory of American Entrepreneur-ship Education, Journal of BusinessVenturing, 18(2), 283-300.
  29. Kuratko, D. F.(2005). The emergence of entrepreneurship education: Development, trends, and challenges, Entrepreneurship theory and practice, 29(5), 577-597. https://doi.org/10.1111/j.1540-6520.2005.00099.x
  30. Kuh, G., Kinze, J., Shuh, L., & Whitt, E.(2005). Student success in college: Creating conditions that matter, San Francisco: Jossey-Bass.
  31. Kim, J. M., Oh, S. H., & Yang, J. K.(2007). A Study on the Entrepreneurship Education of Korea: Focusing on the Entrepreneurship Graduate School, Seoul: Korea Small Business Instituts.
  32. Kim, E. J., & Do, S. Y.(2009). The Relationship among College Students' Competence, Relatedness, Intrinsic Motivation, and Engagement in Cooperative Learning, The Korean Journal of Educational Psychology, 23(1), 181-196.
  33. Kahu, E.(2013). Framing student engagement in higher education, Studies in Higher Education, 38(5), 758-773. https://doi.org/10.1080/03075079.2011.598505
  34. Kim, J. A., & Park, B. K.(2013). Development and Confirmation of the Theory of Learning Flow Processes: A Sequential Mixed Method of Grounded Theory and Structural Equation Modeling, The Korean Journal of Educational Psychology, 27(1), 241-262.
  35. Kim, J. I., & Lee, I. H.(2014). The Impact of Service quality in Entrepreneurial education on the Self-efficacy, the Achievement need and the Satisfaction of Entrepreneurial Education: Focusing on the Entrepreneurial Education of Internet Shopping Mall, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 9(5), 21-31.
  36. Lena, L., & Wong, P.(2003). Attitude towards Entrepreneurship Education and New Venture Creation, Journal of Enterprising Culture. 11(4), 339-357. https://doi.org/10.1142/S0218495803000111
  37. Lee, K. C.(2006). A study on the effect of evaluative criteria in college education service on service quality, student satisfaction and behavioral intention, Doctorial dissertation, SangMyung University
  38. Lee, G. H., & Kim, J. Y.(2014). A Study on the Relationships between Academic Self-efficacy, Learning Motivation, Course Satisfaction, and Academic Achievement of College Students, Interdisciplinary Journal of Adult & Continuing Education 17, 33-57.
  39. Lee, W. J.(2013). An Empirical study on the influence on entrepreneurship education quality and career choice reasons to university student's entrepreneurial intention, Doctorial dissertation, Chung-Ang University
  40. Lee, W. J., & Hwang, B. Y.(2015). The Chronology of Korean Entrepreneurship Education: The feature analysis and future development of entrepreneurship education. Asia-Pacific journal of business and venturing, 10(3), 171-183
  41. Lee, J. M., & Yun, S. I.(2011). The Effects of Learners' Motivation, Teaching Presence, Learning Flow on Learning Outcomes In Cyber University, Asian journal of education, 12(1), 141-166. https://doi.org/10.15753/aje.2011.12.1.007
  42. Lee, J. H.(2009). Analysis of the Structural Relationships Between Mastery Goals Orientation, Academic Self-Efficacy, Self-Determining Motivation to Learn and Learning Flow, Journal of Korean Education, 36(3), 5-26.
  43. Letcher, D., & Neves, J.(2010). Determinants of ndergraduate business student satisfaction, Research in Higher Education Journal, 6, 1-26.
  44. Lo, C.(2010). How Student Satisfaction Factors Affect Perceive Learning, Journal of Scholarship of Teaching and Learning, 10(1), 47-54.
  45. Mundell, C. E.(2000). The role of perceived skill, perceived challenge, and flow in the experience of positive and negative affect, Doctoral dissertation, George Mason University.
  46. Ministry of Education(2017). Announcement of research results on university career education in 2017.
  47. Ministry of Education(2018). Plans for the activation of university start-up education in 2018.
  48. Ministry of Education(2018). Ministry of SMEs Start-ups, Korea Institute of Start-up and Entrepreneurship Development, National Research Foundation of Korea. This work was supported by the National Research Foundation of Korea(NRF). Report on the results of the statistical survey of university start-up in 2018.
  49. Noe, R. A.(1986). Training attributes and attitudes: Neglected influences on training effectiveness, Acad-emy of Management Review, 11, 736-749. https://doi.org/10.5465/amr.1986.4283922
  50. Noh, K. S.(2014). The statistical analysis of the thesis, Seoul: the Hanbat Academy.
  51. Noh, J. A., Seo, I. H., Yeon, J. Y., & Choi, J. I.(2018). A Study on the Factors Affecting Career Preparation Behavior of College Student: Focused on the Mediating Effect of Positive Psychological Capital, Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, 8(5), 697-707.
  52. Parasuraman, A., Zeithaml, V. A., & Berry, L. L.(1985). A conceptual model of service quality and its implications for future research, Journal of marketing, 49(4), 41-50. https://doi.org/10.1177/002224298504900403
  53. Parasuraman, A., Zeithaml, V. A., & Berry, L. L.(1994). Reassessment of expectations as a comparison standard in measuring service quality: implications for further research, Journal of marketing, 58(1), 111-124. https://doi.org/10.1177/002224299405800109
  54. Pajares, F., & Schunk, D. H.(2001). Self-beliefs and school success: Self-efficacy, self-concept, and school achievement. Perception, London; Ablex Publishing.
  55. Pascarella, E. T., & Terenzini, P. T.(2005). How College Affects Students: A Third Decade of Research. San Francisco, CA: Jossey-Bass.
  56. Puzziferro, M.(2008). Online technologies self-efficacy and self-regulated learning as predictors of final grade and satisfaction in college-level online courses, The Amer. Jrnl. of Distance Education, 22(2), 72-89. https://doi.org/10.1080/08923640802039024
  57. Piperopoulos, P., & Dimov, D.(2015). Burst bubbles or build steam? Entrepreneurship education, entrepreneurial self-efficacy, and entrepreneurial intentions. Journal of Small Business Management, 53(4), 970-985. https://doi.org/10.1111/jsbm.12116
  58. Ronstadt, R.(1985). The Educated Entrepreneur: A New Era of Entrepreneurial Education is Begining, American Journal of Small Business, Summer, 7-23.
  59. Reeve, J., Jang, H., Carrell, D., Jeon, S., & Barch, J.(2004). Enhancing students' engagement by increasing teachers' autonomy support. Motivation & Emotion, 28(2), 147-169. https://doi.org/10.1023/B:MOEM.0000032312.95499.6f
  60. Schunk, D. H.(1982). Effects of effort attributional feedback on children's perceived self-efficacy and achievement. Journal of educational psychology, 74(4), 548. https://doi.org/10.1037/0022-0663.74.4.548
  61. Soutaris, V., Zerbinati, S., & Al-Lahan, A.(2007). Do Entrepreneurship Programs Raise Entrepreneurial Intention of Science and Engineering Students? The Effect of Learning, Inspiration and Resources, Journal of Business Venturing, 22, 566-591. https://doi.org/10.1016/j.jbusvent.2006.05.002
  62. Steele, J. P., & Fullagar, C. J.(2009). Facilitators and outcomes of student engagement in a college setting, The Journal of Psychology: Interdisciplinary and Applied, 143(1), 5-27. https://doi.org/10.3200/JRLP.143.1.5-27
  63. Shin, H. S., & Ahn, Y. Y.(2015). The Influence of Food Service Entrepreneurship Education Perceived by Pre-Entrepreneur on Entrepreneurship and Entrepreneurial Intention, The Korean Academic Association of Business Administration, 28(2), 433-452.
  64. Taylor, S., & Todd, P. A.(1995). Understanding information technology usage: A test of competing models, Information Systems Research, 6(2), 144-176. https://doi.org/10.1287/isre.6.2.144
  65. Venkatesh, V.(2000). Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information Systems, Research, 11(4), 342-365. https://doi.org/10.1287/isre.11.4.342.11872
  66. Valerio, A., Parton, B., & Robb, A.(2014). Entrepreneurship education and training programs around the world: dimensions for success. The World Bank.
  67. Yu, J. S., Suh, C. S., Yu, Y. H., & Kim, Y. S.(2016). University Students' Starts-up Intention and Its Antecedents: Focusing on Entrepreneurship Education for Freshman Orientation. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11(5), 91-104.
  68. Zimmerman, B. J.(1989). A social cognitive view of self-regulated academic learning. Journal of Educational Psychology, 81(3), 329-339. https://doi.org/10.1037/0022-0663.81.3.329
  69. Zimmerman, B. J., Bandura, A., & Martinez-Pons, M.(1992). Self-motivation for academic attainment: The role of self-efficacy beliefs and personal goal setting, American educational research journal, 29(3), 663-676. https://doi.org/10.3102/00028312029003663
  70. 김선우.신은정.김형주.홍성민.박기범.천새롬.고혁진.박진서.박동오.신영규(2014). 이공계 대학의 창업교육 혁신방안, 서울; 과학기술정책 연구원.
  71. 강승희(2012). 중학생의 자기효능감, 자기주도학습, 학교적응과 학습몰입 간의 관계 분석. 수산해양교육연구, 24(6), 935-949. https://doi.org/10.13000/JFMSE.2012.24.6.935
  72. 박주성.김종호.신용섭(2002). 대학교육 서비스품질 요인이 학생만족, 재입학의도 및 구전효과에 미치는 영향. Asia marketing journal, 4(4), 51-74.
  73. 박종규(2014), 해외 기업가정신 교육현황 및 극복과제, 한국직업능력개발원.
  74. 중소벤처기업부(2018). 2017년 대학 창업통계 조사 결과 보고서.
  75. 한국교육심리학회(2006). 교육심리학용어사전, 서울: 학지사.