Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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Understanding of the Fintech Phenomenon in the Beholder's Eyes in South Korea

  • Hanbyul Choi (School of Business Administration, Ulsan National Institute of Science and Technology) ;
  • Yoonhyuk Jung (School of Media and Communication, Korea University) ;
  • YoungRok Choi (Graduate School of Technology and Innovation Management, Ulsan National Institute of Science and Technology)
  • Received : 2018.09.14
  • Accepted : 2019.03.01
  • Published : 2019.03.31
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Abstract

Advances in information technology (IT) bring about technological innovation in financial businesses, referred to as financial technology (fintech), beyond the traditional financial industry. While fintech implies more convenient and various financial services to customers, it leads to more complexity in the financial sector, as different industry players (e.g., IT firms) can participate in financial businesses. The complexity of fintech causes controversial issues related to policies and the appropriate development direction. In order to provide insight into the current state of fintech, this study explores the fundamental understanding of the fintech phenomenon from the perspective of the major stakeholders (i.e., financial authorities, financial companies, IT firms) in South Korea. This study analyzed news articles, where those stakeholders expressed their arguments, by using a content analysis. The study also conducted an intensive examination of their arguments by using a core-periphery approach of social representations. This study found that while the three beholders had a common opinion on deregulation of the fintech industry, each of them had different knowledge of the phenomenon. By revealing each beholder's structure of representations of fintech, this study not only provides common knowledge regarding fintech but also explicates the perceptual gaps among stakeholders. Findings of the study offer a big picture of current fintech initiatives, which can be useful knowledge for future research on fintech.

Keywords

Acknowledgement

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2016S1A3A2924760). This work was also supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2017S1A3A2066788).

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