경영정보학연구 (Information Systems Review)

  • 제21권2호
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  • Pages.51-67
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  • 2019
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  • 2982-6551(pISSN)
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  • 2982-6837(eISSN)
한국경영정보학회 (The Korea Society of Management Information Systems)
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저가발행과 투자자 관심이 기업 공개 이후 장·단기 성과에 미치는 영향: IT 기업을 중심으로

Underpricing, Investor Attention, and Post-IPO Performance: An Empirical Analysis of IT Firms

  • 장영봉 (성균관대학교 경영학부) ;
  • 권영옥 (숙명여자대학교 경영학부)
  • Young Bong Chang (Business School, Sungkyunkwan University) ;
  • Young Ok Kwon (Division of Business Administration, Sookmyung Women's University)
  • 투고 : 2019.02.18
  • 심사 : 2019.03.20
  • 발행 : 2019.05.31
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초록

본 연구는 최초 기업공개(IPO) 이후 발생하는 공모가격의 저가발행(underpricing) 현상 및 투자자 관심(investor attention)과의 상호 작용 분석을 통해, 정보기술(IT) 기업의 IPO 이후 장·단기 성과를 분석하였다. IPO 시점의 구글 검색량으로 투자자의 관심을 측정하였을 때, 기타 제조업 또는 서비스 기업 대비 IT 기업에 대한 투자자의 관심도 증분이 상대적으로 컸으며 IT 기업에 대한 저가발행 현상도 더 심하게 나타났다. IPO 이후의 단기간 성과 분석 결과, IPO 기업에 대한 투자자 관심의 증가는 IT 및 비IT 기업의 성과에 정(+)의 영향을 줄 뿐 아니라 IPO 시점의 저가발행 정도가 클수록 투자자 관심의 효과가 증가하는 것으로 나타났다. 장기적 관점에서 볼 때, 비IT 기업의 저가발행 및 이에 동반된 투자자 관심의 증가 효과는 점차적으로 약화되는 반면 IT 기업에 대한 효과는 장기간 지속되었다. 비IT 기업과 달리, 네트워크 효과 등 산업 구조적 특성의 영향을 받는 IT 기업의 경우 저가발행 및 이와 더불어 향상된 초기 투자자 관심효과가 장기적으로 기업의 실질적 가치에 영향을 준 것으로 나타났다.

This study examines IPO underpricing and its interaction with investor attention as one of key factors that can affect post-IPO performance in the short- and long-run. With higher investor attention measured as Google searches around IPO dates, our empirical results show that IT firms are underpriced more severely than non-IT firms. We also demonstrate that investor attention is positively associated with IPO performance in the short-run for both IT and non-IT firms. However, the impact of investor attention is more sustained for IT firms over a longer time horizon when coupled with a high level of underpricing while its impact is neutralized for non-IT firms. Given the unique attributes such as network effects embedded in the IT industry, our findings suggest that IPO underpricing and its interplay with investor attention for IT firms play an important role in shaping long-run performance and ultimately affecting fundamental value.

키워드

과제정보

이 논문은 2017년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2017S1A5A8020994).

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