Journal of Korea Planning Association (국토계획)

Korea Planning Association (대한국토도시계획학회)
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An Analysis of the Effect of the Support Program for Gwangju Dae-in Art Market on the Sustainable Activity Intent of Artists

광주 대인예술시장 지원 프로그램이 예술인의 지속적 활동의사에 미치는 영향 분석

  • Park, Ju-Young (Dept. Graduate School of Urban Studies, Hanyang University) ;
  • Son, Jeong-Min (Dept. Graduate School of Urban Studies, Hanyang University) ;
  • Koo, Ja-Hoon (Dept. Graduate School of Urban Studies, Hanyang University)
  • Received : 2018.11.19
  • Accepted : 2019.04.09
  • Published : 2019.06.30
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Abstract

Starting with the market vitalization project in 2008, The Gwangju Dae-in Art Market has attracted to many artists, changing into cultural and art market. After the project was carried out for a certain period of time, a study was conducted to determine the differing opinions of the artists and merchants in regards to the market. The study also examined and analyzed the factors affecting the artists' continuous activities. The difference in recognition perception between artists and merchants was analyzed through a T-test. PLS-regression analysis was used for the artists' continuing intention to work. As a result, the artists and merchants recognized that the number of visitors increased after the influx of artists. Programs that had a positive impact on the artist's intention for sustainable activities were as follows: the 'Art Products Creation Workshop', where artists, merchants, and citizens collaborate to develop commodities needed for the market; 'Hanpyeong Gallery', where artists directly or indirectly interact with merchants and citizens; the 'Artist-Merchant Workshop', where artists and merchants produce articles required for the market; 'C'est Si Bon', which expresses the placeness of the market into art; and the 'Dae-in Art Night Market', where citizens, merchants and visitors can sell their own works. On the other hand, programs with the negative effect were those where artists' participation was low or none, as the policy implications, they should be actively develop this type of programs, where artists could participate and interact with citizens and merchants, like this visitors and sales can be increased.

Keywords

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